SmartChat vs. Trengo

SmartChat vs. Trengo.

SmartChat vs. Trengo: The two providers' information differs on pricing structure, newsletter and cancellation. SmartChat lists four plans from 0 € to 999 € per month, the WhatsApp newsletter in every plan and cancellation with no notice period. Trengo lists Boost and Pro from 349 € and 599 € per month, WhatsApp broadcasting as an add-on from Boost and notice periods of 14 or 60 days. As of: 02.11.2026.

The comparison table at a glance.

The table shows the points that can be publicly matched for both providers. The information about Trengo comes from Trengo's pages, retrieved on 02.11.2026. At Trengo, a "conversation" is "any reply to an inbound or outbound message with a customer that occurs within a 7-day window".

x = not described on the provider's public pages, as of 02.11.2026.

Who fits what.

The answer depends on your business. The following points state documented features, not a verdict.

SmartChat features

• One job: WhatsApp marketing. SmartChat sends only through WhatsApp. After you enter your website, SmartChat AI builds a landing page, confirmation message and follow-ups in 60 seconds.
• Consent from the start. Whoever signs up via landing page or popup confirms once in WhatsApp. SmartChat stores the date, time and method and provides them as a PDF.
• Newsletter and follow-ups included. Both come with every plan, even Free, with no add-on.
• Costs without extras. No add-ons, no setup fee, no surcharge per message. The Meta fees go directly to Meta.
• integrations. API, MCP and webhook come with all plans, plus Zapier, Make and n8n.

Trengo features

• Plans based on users and conversations. Boost lists 10 users and 6,000 conversations per year, Pro 20 users and 18,000 conversations per year.
• integrations hub. Trengo lists its own and partner integrations. The pricing page lists API actions from Pro.
• AI conversations priced separately. The pricing page charges AI conversations at 0.30 € or 0.25 € per conversation.
• AI Journeys. The pricing page says: "AI Journeys is currently in a Beta phase."
• Provider based in the Netherlands. The privacy policy lists Trengo B.V. in Utrecht.

Prices and annual totals.

The plans are not structured the same way: Trengo charges by users and conversations, SmartChat by plan tier with fixed team seats and messages. All amounts are in euros. Trengo's pricing page does not state any tax; according to the terms, prices exclude VAT.

Plans at Trengo

The pricing page lists Boost and Pro with monthly and annual payment and Enterprise as a custom offer. With annual payment, Trengo lists up to 20% off.

SmartChat plans

SmartChat lists four plans with a fixed price. Contacts are unlimited in every plan, and sending costs no credits.

Example calculation: total for one year

The calculation only multiplies the stated monthly prices by 12. It says nothing about users, conversations, messages or other differences between the plans.

Fees on top of the plan price

According to the pricing page, at Trengo the first 1,000 messages per number and month are free, after that Meta's fee applies. More conversations and users cost extra. At SmartChat, you pay Meta fees directly to Meta via the payment method in your Meta account. SmartChat has no additional fees.

Fits less well, when.

At SmartChat

• You want to send messages across multiple channels. SmartChat only sends via WhatsApp.
• You want to build a chatbot yourself. SmartChat has no chatbot builder. In Basic and Pro, SmartChat builds your automation on request.
• You need multiple WhatsApp numbers in one account. One account has 1 WhatsApp number. For multiple numbers, you create multiple accounts.

With Trengo

• You want an automatic double opt-in. It is not described on the pages we checked. The help article says: "Make sure the customers you send your message to, have opted-in to receive these messages."
• You want to use the newsletter at no extra cost. According to the help article, WhatsApp broadcasting is an add-on from Boost. The article does not state the add-on's price.
• You want to cancel anytime without notice. The terms state a 60-day notice period for terms of 12 months or more and 14 days for shorter terms.
• You don't want to exceed a fixed number of conversations per month. Trengo counts conversations per year, extra conversations cost 18 € per 100 with monthly payment.