Knowledge about WhatsApp marketing

• Can I invite email contacts to WhatsApp?

  What applies when you want to reach contacts from your email list via WhatsApp, and how to invite them properly.

• Can I send advertising to customers via WhatsApp?

  When advertising via WhatsApp is allowed and what Section 7 UWG, the GDPR and Meta require.

• Is a WhatsApp button on your website privacy-compliant?

  What data protection means for the WhatsApp button and what you should check as a business.

• What is the difference between the WhatsApp Business App and the Business Platform?

  Who uses the Business App and who uses the Business Platform, what you need for each and when templates are required.

• What is double opt-in on WhatsApp?

  How contacts confirm their sign-up on WhatsApp and what the law in Germany, Austria and Switzerland requires.

• What wording does a WhatsApp opt-in need?

  Which building blocks an opt-in text needs, sample texts for a form, a shop and a QR code, and typical mistakes.

• What mandatory information belongs in WhatsApp advertising?

  What information an advertising message via WhatsApp needs: sender, way to unsubscribe and notices, with sources.

• Unsubscribe from WhatsApp with STOP: how to set up unsubscribing for newsletters

  How you set up the way to unsubscribe from WhatsApp messages, what Meta says about it and how you test it.

• Add a WhatsApp button to your website: here's how

  This is how you send visitors straight into the WhatsApp chat with one button.

• Collect WhatsApp contacts: ways customers join voluntarily

  Ways customers enter their number voluntarily, and what Meta requires for the opt-in.

• Create a WhatsApp newsletter: guide for businesses

  Step by step: consent, getting the template approved by Meta, text, sending and unsubscribing.

• Use your WhatsApp number on flyers and business cards: here's how with a QR code

  How you show your WhatsApp number on flyers and business cards: QR code, text next to it and printing.

• How do I create a WhatsApp QR code for customers?

  How you create a WhatsApp QR code and short link, what Meta says about it and what to watch out for when printing.

• How do automatic replies on WhatsApp work for businesses?

  What the Business App and the Business Platform offer in automatic replies and when a human takes over.

• How do I prove WhatsApp consent?

  What you store per contact to prove consent, and for how long.

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