SmartChat vs. Wati
SmartChat vs. Wati.
SmartChat vs. Wati: The public information from both providers differs on price structure, add-ons and data protection details. SmartChat lists four plans from €0 to €999 per month, servers in Germany and no add-ons. Wati lists three plans from €59 to €279 per month with annual billing, an additional number for €29 per month and users as an extra. As of: 02.11.2026.
The comparison table at a glance.
The information about Wati comes from Wati's public pages, retrieved on 02.11.2026. Wati's prices are shown on the pricing page in euros per month with annual billing ("billed annually"). The monthly price for monthly payment is not in the text there.
| SmartChat | Wati | |
|---|---|---|
| Privacy and servers | Server in Germany | Server location not stated in the privacy policy; the home page lists SOC 2 Type II, ISO 27001, GDPR and CCPA |
| Automatic double opt-in | Confirmation in WhatsApp when signing up through a landing page or popup, on every plan | x |
| Click-to-WhatsApp | Click-to-WhatsApp button in every plan | "Click to WhatsApp ads" (home page) |
| QR code | QR code in every plan, including Free | Free WhatsApp QR code generator without sign-up |
| Newsletter and broadcasts | WhatsApp newsletter and follow-ups in every plan; contacts with tags | Broadcast now or scheduled, segments by tags or filters |
| Automations | 1, 1, 3, unlimited (Free, Starter, Basic, Pro) | Free automation triggers per month: 1,000, 2,000, 5,000 (Growth, Pro, Business) |
| AI | AI reply in every plan; credits: 500 one-time in Free, 3,000, 6,000, 12,000 per month; 20 credits per AI reply | "Astra AI Agents"; free Wati AI credits: 250, 500, 1,500 per month |
| Monthly price from | €0 (Free), then €299 | €59 (Growth), price with annual billing |
| Free plan or trial | Free with no time limit and no credit card | 7-day trial |
| Discount for paying longer | 24% for 3 months in advance, 37% for 12 months in advance | "Up to ~25% off & free dedicated onboarding with annual subscription" |
| Setup | No setup fee | "There is no setup fee associated with using the WhatsApp API." |
| Add-ons | No add-ons, no surcharge per message | Additional number €29 per month; additional user €39 (Pro) or €89 (Business) per month |
| term and cancellation | No minimum term; cancel any time, up to 1 hour before the charge | "No, Wati is a pay-as-you-go service, and we do not have any cancellation fees." |
| Users included | Team seats: 1, 3, 6, 12 | 3, 5, 5 (Growth, Pro, Business) |
| Broadcasts per month | Contacts unlimited in every plan; messages: 100 one-time, 3,000, 6,000 per month, Pro unlimited | Growth 15k, Pro and Business unlimited |
| API | Yes | API calls per month: 10k, 200k, 20 million (Growth, Pro, Business) |
| webhook | In every plan | Growth: "No Webhooks"; webhooks are included in Pro and Business |
| MCP | Yes | "MCP Server" listed on the home page |
| Zapier and Make | Yes | Yes |
x = not described on the provider's public pages, as of 02.11.2026.
Who fits what.
Both providers are aimed at businesses that use WhatsApp for customer contact. The points are verified features, not a verdict.
SmartChat features
- One product for WhatsApp marketing. Newsletter, follow-ups, landing page and inbox are part of every plan, including Free.
- Sign-up and consent connected. Landing page, website popup, Click-to-WhatsApp button and QR code lead to automatic double opt-in. The proof for each contact is available as a PDF.
- Fixed prices per plan. There are no add-ons and no setup fee. More messages or seats only come through the plan.
- No credit use when sending. Newsletter, follow-ups and automations cost no credits. SmartChat AI and domain purchases use credits, and they never expire.
- Change plans any time. A change takes effect immediately, and the difference for the remaining time is credited.
Wati features
- Certificates on the homepage. Wati lists SOC 2 Type II, ISO 27001, GDPR and CCPA.
- integrations. The home page lists over 100 integrations. The pricing page counts 2 in the Growth plan, 5 in Pro and unlimited in Business.
- Scheduling broadcasts. Wati describes that you can send messages right away or with a date and time.
- AI Agents. The home page describes Astra AI Agents that hold conversations and hand over with the full history.
- Users included. Growth lists 3 users, Pro and Business 5 each. According to the pricing page, additional users cost extra.
Prices at a glance.
The plans are not built the same way. At Wati, automations, AI and API depend on amounts per month. At SmartChat, they depend on the number of automations and on credits. All amounts are in euros per month.
Plans at Wati
Wati lists three plans with "billed annually". The page goes on to say: "Up to ~25% off & free dedicated onboarding with annual subscription". According to the pricing page, there is no setup fee for the WhatsApp API.
| Growth | Pro | Business | |
|---|---|---|---|
| Price per month (billed annually) | 59 € | 119 € | 279 € |
| Users included | 3 | 5 | 5 |
| Broadcasts per month | 15k | Unlimited | Unlimited |
| Free automation triggers per month | 1.000 | 2.000 | 5.000 |
| Wati AI credits per month | 250 | 500 | 1.500 |
| API calls per month | 10k | 200k | 20 million |
| Integrations | 2 | 5 | Unlimited |
| Source | Wati pricing | Wati pricing | Wati pricing |
Wati also lists: additional number €29 per month, additional user €39 per month in Pro and €89 per month in Business.
SmartChat plans
SmartChat has four plans with a fixed price. Paying 3 months in advance gets you a 24 % discount, 12 months in advance 37 %.
| Free | Starter | Basic | Pro | |
|---|---|---|---|---|
| Price per month | 0 € | 299 € | 499 € | 999 € |
| Price per month when paying 3 months in advance | 0 € | 227 € | 379 € | 759 € |
| Price per month when paying 12 months in advance | 0 € | 188 € | 314 € | 629 € |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Messages | 100 one-time | 3,000 per month | 6,000 per month | Unlimited |
| team seats | 1 | 3 | 6 | 12 |
| Automations | 1 | 1 | 3 | Unlimited |
| Source | SmartChat pricing | SmartChat pricing | SmartChat pricing | SmartChat pricing |
Meta fees
With SmartChat, you pay Meta fees directly to Meta, using the payment method in your Meta account. SmartChat adds no markup and charges nothing extra per message.
Fits less well, when.
At SmartChat
- You want to send messages across multiple channels. SmartChat only sends via WhatsApp.
- You want to build a chatbot yourself. SmartChat has no chatbot builder. In Basic and Pro, SmartChat builds your automation.
- You want to resell SmartChat under your own name. There is no white label.
At Wati
- You need the server location and data processing clearly stated. Wati's privacy policy names neither (as of 02.11.2026).
- You are looking for automatic double opt-in. We found no description of this on the pages checked for Wati.
- You want no extra costs for numbers and users. Wati lists €29 per month for an additional number and €39 or €89 per month for an additional user.
- You need webhooks in the smallest plan. Growth lists "No Webhooks".
FAQ about SmartChat and Wati.
How do SmartChat and Wati differ?
The public information differs mainly in price structure and data protection details. SmartChat lists four plans from €0 to €999 per month, no add-ons and servers in Germany. Wati lists three plans from €59 to €279 per month with annual billing and add-ons for numbers and users. The table above shows all verified points.
How much does Wati cost per month?
Wati lists Growth at €59, Pro at €119 and Business at €279 per month, each "billed annually". The price for monthly payment is not in the text of the page. Wati offers a 7-day trial. As of: 02.11.2026.
How expensive is SmartChat in comparison?
Free costs €0, Starter €299, Basic €499 and Pro €999 per month. Paying 3 months in advance gets you a 24 % discount, 12 months in advance 37 %. All plans are on the page Pricing.
Does Wati give a discount for paying for longer?
Yes, the pricing page says: "Up to ~25% off & free dedicated onboarding with annual subscription". At SmartChat it is 24% with 3 months in advance and 37% with 12 months in advance.
What extra costs does Wati list?
The pricing page lists €29 per month for an additional number and €39 (Pro) or €89 (Business) per month for an additional user. There is no setup fee for the WhatsApp API. SmartChat has no add-ons and no setup fee.
Who runs Wati and where are the servers?
The privacy policy names Clare.AI Limited as the operator with the address "Unit 101, 29/F, Tower 5, The Gateway, 15 Canton Road, Hong Kong SAR" and the Prighter Group as representative for the EU and UK. It says nothing about the server location or a data processing agreement. SmartChat has servers in Germany.
Does Wati have automatic double opt-in?
The pages checked for Wati say nothing about it. At SmartChat, this runs Double opt-in automatically: whoever signs up through a landing page or popup confirms in WhatsApp.
How do Wati and SmartChat count automations?
Wati lists free automation triggers per month: 1,000 in Growth, 2,000 in Pro and 5,000 in Business. SmartChat counts automations: 1 in Free, 1 in Starter (the fixed double opt-in automation), 3 in Basic and unlimited in Pro. The units are different, so the numbers are not directly comparable.
What AI features does Wati list?
Wati describes Astra AI Agents that hold conversations and hand over with the full history, with 250, 500 or 1,500 free AI credits per month. At SmartChat, the AI reply is part of every plan and replies in the contact's language. SmartChat AI uses credits, for example 20 per AI reply.
How many users and broadcasts are included?
Wati lists 3, 5 and 5 users included and 15k broadcasts per month in Growth, unlimited in Pro and Business. SmartChat has 1, 3, 6 or 12 team seats and unlimited contacts. Messages: Free 100 one-time, Starter 3,000, Basic 6,000 per month, Pro unlimited.
What does cancelling look like at Wati and SmartChat?
Wati writes on its pricing page: "No, Wati is a pay-as-you-go service, and we do not have any cancellation fees." SmartChat has no minimum term. You cancel any time, without notice, up to 1 hour before the payment is taken, and the time you paid for keeps running.
Which integrations do both have, and where does the information come from?
Both list API, MCP, Zapier and Make. In the Growth plan, Wati lists "No Webhooks". SmartChat offers MCP and webhook in every plan, as well as n8n. The information about Wati comes from Wati's public pages, retrieved on 02.11.2026. SmartChat is the provider of this page.
Try SmartChat for free.
Enter your website. In 60 seconds, your WhatsApp marketing system is ready, no credit card needed.
Last updated: By SmartChat Team