SmartChat vs. CleverPush
SmartChat vs. CleverPush.
SmartChat vs. CleverPush: SmartChat sends WhatsApp newsletters and comes with double opt-in and proof of consent in every plan. On its homepage, CleverPush describes automated push notifications, and on its pricing page it lists “Basic 29 € / Monat”. After the free plan, SmartChat starts at €299 per month. As of: 02.11.2026.
The comparison table at a glance.
The table only lists points that are established for both providers. The information about CleverPush comes from cleverpush.com, retrieved on 02.11.2026. Word-for-word quotes are in quotation marks.
| SmartChat | CleverPush | |
|---|---|---|
| proof of consent | Per contact with date, time and method, available as a PDF, in every plan | x |
| Automatic double opt-in | Yes, confirmation when signing up through a landing page or popup, in every plan | x |
| Automations | Number per plan: 1, 1, 3, unlimited (Free, Starter, Basic, Pro) | Homepage: “Senden Sie automatisierte Push Benachrichtigungen mit Hilfe unserer Feed to Push Funktion.” (Send automated push notifications using our Feed to Push feature.) It also mentions follow-up campaigns. There is no number per plan |
| Monthly price from | €0 (Free), then €299 | The pricing page lists the plans Free, Basic, Premium and Enterprise. It says: “Basic 29 € / Monat” |
| Free plan | Free: no time limit, no credit card, 100 messages one time | The pricing page lists a Free plan |
| Cancellation | Any time, without notice, up to 1 hour before the payment is taken; the time you've paid for keeps running. No minimum term | Pricing page: “Die CleverPush Tarife haben keine Kündigungsfrist (außer explizit anders angegeben).” (CleverPush plans have no notice period unless stated otherwise.) |
| API | Yes | Yes: “Binden Sie Ihre eigenen Systeme via unserer RESTful API Schnittstelle an CleverPush an.” (Connect your own systems to CleverPush via our RESTful API.) |
| Other connections | MCP, webhook, Zapier, Make and n8n, in every plan | SDKs for JS, iOS, Android and Cordova |
| Server location | Server in Germany | Self-description on the homepage: “Führender Anbieter aus Deutschland” (a leading provider from Germany). The homepage doesn't name a server location |
| Source | SmartChat pricing and feature pages | CleverPush homepage and pricing page |
x = not described on the provider's public pages, as of 02.11.2026.
Who fits what.
The choice depends on how you want to reach contacts. The points below are documented characteristics, not a verdict.
SmartChat features
- One channel: WhatsApp. SmartChat only sends via WhatsApp. Enter your website, and SmartChat AI builds your landing page, confirmation message and follow-ups in 60 seconds.
- Four ways to sign up. Landing page, website popup, click-to-WhatsApp button and QR code come with every plan, including Free.
- Consent is part of the product. New contacts confirm via double opt-in, which runs automatically. You download the date, time and method of consent for each contact as a PDF.
- Connections at no extra cost. API, MCP, webhook, Zapier, Make and n8n are included in every plan.
- Unsubscribe via STOP. Newsletters and follow-ups only go to contacts who have confirmed. Anyone who wants no more messages writes STOP.
About CleverPush
- Push notifications with automation. The homepage mentions Feed to Push and follow-up campaigns.
- Connecting your own systems. The homepage describes a RESTful API and SDKs for web and apps.
- WhatsApp as the topic of its own page. The WhatsApp page compares chat with push messages: “Der Chat bietet mehr Text als eine normale Push Nachricht.” (Chat offers more text than a normal push message.)
- Audience optimization with AI. The homepage describes an AI feature that optimizes the audience.
Prices at a glance.
The plans aren't structured the same way. That's why we only list what the providers themselves state. All SmartChat amounts are euros per month.
CleverPush plans
CleverPush's pricing page lists four plans: Free, Basic, Premium and Enterprise. For Basic it says “Basic 29 € / Monat”. You'll find the other amounts and conditions on CleverPush's pricing page; the link is below under sources.
SmartChat plans
SmartChat has four plans with a fixed price. Paying 3 months in advance gets you a 24 % discount, 12 months in advance 37 %.
| Free | Starter | Basic | Pro | |
|---|---|---|---|---|
| Price per month | 0 € | 299 € | 499 € | 999 € |
| Price per month when paying 3 months in advance (24% off) | 0 € | 227 € | 379 € | 759 € |
| Price per month when paying 12 months in advance (37% off) | 0 € | 188 € | 314 € | 629 € |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Messages | 100 one-time | 3,000 per month | 6,000 per month | Unlimited |
| team seats | 1 | 3 | 6 | 12 |
| Automations | 1 | 1 | 3 | Unlimited |
| Credits for SmartChat AI | 500 one-time | 3,000 per month | 6,000 per month | 12,000 per month |
| Source | SmartChat pricing | SmartChat pricing | SmartChat pricing | SmartChat pricing |
Fees for messages
With SmartChat you pay Meta's fees directly to Meta, through the payment method in your Meta account. SmartChat adds nothing. There are no add-ons, no setup fee and no markup per message.
Fits less well, when.
At SmartChat
- you need push notifications or other channels. SmartChat only sends via WhatsApp.
- you want several automations of your own in the lowest-priced plan. Your own automations start with Basic. The one automation in Starter is the fixed double opt-in automation.
- You need multiple WhatsApp numbers in one account. One account has 1 WhatsApp number. For multiple numbers, you create multiple accounts.
At CleverPush
- you want to use Zapier, Make or n8n. CleverPush's homepage doesn't mention these connections. It mentions a RESTful API and SDKs.
- you want to collect WhatsApp contacts with consent. CleverPush's WhatsApp page doesn't mention opt-in, newsletter, broadcast, QR code or automation.
Questions about SmartChat vs. CleverPush.
How do SmartChat and CleverPush differ on consent?
SmartChat has double opt-in and proof of consent in every plan. New contacts confirm automatically, and you download the date, time and method for each contact as a PDF. For both, we found no description on CleverPush's public pages. As of: 02.11.2026.
What does CleverPush cost, what does SmartChat cost?
On its pricing page, CleverPush lists the plans Free, Basic, Premium and Enterprise and writes: “Basic 29 € / Monat”. SmartChat costs €0 in Free, €299 in Starter, €499 in Basic and €999 in Pro per month. With 3 months in advance you save 24%, with 12 months in advance 37%. Source: SmartChat pricing.
Do both have a free plan?
Yes, both list a Free plan on their pricing page. At SmartChat, Free runs with no time limit and no credit card, and includes 100 messages once and 500 credits once. We don't state details of CleverPush's Free plan here; they're on CleverPush's pricing page.
How do you cancel at CleverPush and at SmartChat?
CleverPush writes on its pricing page: “Die CleverPush Tarife haben keine Kündigungsfrist (außer explizit anders angegeben).” (In English: CleverPush plans have no notice period unless stated otherwise.) With SmartChat there is no minimum term and no lock-in. You cancel at any time without notice, up to 1 hour before the payment is taken, and the time you've paid for keeps running. There is no refund.
Where are the servers of SmartChat and CleverPush?
SmartChat's servers are in Germany. On its homepage, CleverPush calls itself “Führender Anbieter aus Deutschland” (a leading provider from Germany). The homepage doesn't name a server location; details on privacy are in CleverPush's legal texts.
How many automations do SmartChat and CleverPush offer?
SmartChat has 1 automation in Free, 1 in Starter (the fixed double opt-in automation), 3 in Basic and unlimited in Pro. In Basic and Pro, SmartChat builds your automation on request. On its homepage, CleverPush lists follow-up campaigns and Feed to Push; there is no number per plan.
Does SmartChat also send push notifications?
No. SmartChat only sends via WhatsApp: newsletters, follow-ups and replies from SmartChat AI. If you want to send on several channels from one tool, you won't find that with SmartChat.
What connections do SmartChat and CleverPush have?
How do you get new contacts with SmartChat?
Via landing page, website popup, click-to-WhatsApp button and QR code, all in every plan. After signing up, the contact confirms in WhatsApp, and then newsletters and follow-ups go to them.
How long does setting up SmartChat take?
After you enter your website, SmartChat AI builds your landing page, confirmation message and follow-ups in 60 seconds. There is no setup fee, and a free onboarding call is part of every plan.
How do contacts unsubscribe from SmartChat?
With a message to you: anyone who writes STOP gets no more newsletters and follow-ups. Newsletters and follow-ups only go to contacts who have confirmed their sign-up anyway.
Where does the information about CleverPush come from?
From CleverPush's public pages, retrieved on 02.11.2026. All sources are listed at the bottom of the page. Prices and features can change. SmartChat is the provider of this page. You can report an incorrect statement via Contact .
Try SmartChat for free.
Enter your website. In 60 seconds, your WhatsApp marketing system is ready, no credit card needed.
Sources and date. All information about CleverPush comes from the provider's public pages, retrieved on 02.11.2026. Prices and features can change. SmartChat is the provider of this page. This comparison comes from SmartChat and is not legal advice.
CleverPush: CleverPush homepage · CleverPush pricing · CleverPush WhatsApp
SmartChat: SmartChat pricing · Landing page · Website popup · Click-to-WhatsApp button · Double opt-in · proof of consent · API · MCP
CleverPush is a trademark of its respective owners. Found an incorrect statement? Please report it via Contact.
Last updated: By SmartChat Team