SmartChat vs. CleverReach
SmartChat vs. CleverReach.
SmartChat vs. CleverReach: CleverReach calls itself “Ihr intuitives Newsletter-Tool für erfolgreiches E‑Mail‑Marketing” (your intuitive newsletter tool for successful email marketing), while SmartChat only sends via WhatsApp. CleverReach's pricing page lists WhatsApp as a row, “WhatsApp-Messages (Zapier)”. CleverReach lists four plans from €0 to €499 per month plus VAT, SmartChat four plans from €0 to €999 per month. As of: 02.11.2026.
The comparison table at a glance.
The table only lists points that are established for both providers. The information about CleverReach comes from cleverreach.com, retrieved on 02.11.2026. Word-for-word quotes are in quotation marks. According to the pricing page, CleverReach's prices are plus VAT.
| SmartChat | CleverReach | |
|---|---|---|
| WhatsApp newsletter | Included in every plan, even Free. Sending costs no credits | The pricing table lists the row “WhatsApp-Messages (Zapier)” |
| Automations | Number per plan: 1, 1, 3, unlimited (Free, Starter, Basic, Pro) | “Automationsketten” (automation chains): Lite 1, Basic 1, Pro unlimited, Enterprise unlimited |
| Monthly price from | €0 (Free), then €299 | €0 (Lite), then €15 (Basic), €18 (Pro) and €499 (Enterprise) per month. “Alle Preise zzgl. der jeweils geltenden, gesetzlichen Mehrwertsteuer.” (All prices plus the applicable statutory VAT.) |
| Free plan | Free: no time limit, no credit card, 100 messages one time | Lite: €0 per month |
| Cancellation | Any time, without notice, up to 1 hour before the payment is taken; the time you've paid for keeps running. No minimum term | Pricing page: "Can be cancelled monthly with no notice period" |
| API | Yes | Yes |
| Zapier and Make | Yes, in every plan | Yes, listed under “Sonstige” (Other) |
| Server location | Server in Germany | "all data stored exclusively on our secure servers in Germany and the EU" |
| Source | SmartChat pricing and feature pages | CleverReach homepage, pricing, privacy and security |
Who fits what.
Here the channel is what matters most. The points below are documented characteristics, not a verdict.
SmartChat features
- Built for WhatsApp. SmartChat sends only through WhatsApp. After you enter your website, SmartChat AI builds a landing page, confirmation message and follow-ups in 60 seconds.
- Win contacts in every plan. Landing page, website popup, click-to-WhatsApp button and QR code are included even in Free.
- Proof for every consent. The double opt-in runs automatically. You can download the proof of consent for each contact, with date, time and sign-up method, as a PDF.
- One price for everything. Newsletters, follow-ups, API and MCP are part of every plan. There are no add-ons and no setup fee.
- No contract with a fixed term. SmartChat has no minimum term. You can cancel at any time, even shortly before the payment is taken.
CleverReach features
- Newsletter tool for email. The homepage says: “Ihr intuitives Newsletter-Tool für erfolgreiches E‑Mail‑Marketing” (your intuitive newsletter tool for successful email marketing).
- Automation chains in all plans. The pricing page lists them for Lite, Basic, Pro and Enterprise, unlimited in Pro and Enterprise.
- AI help with writing. The homepage describes a text assistant for newsletters: “Der KI-Textassistent unterstützt Sie bei der Formulierung Ihrer Newslettertexte.” (The AI text assistant helps you word your newsletter texts.)
- Many integrations. The homepage says: “CleverReach bietet Ihnen viele Newsletter-Integrationen und Plugins zu externen CRM-, CMS- und Shop-Systemen.” (CleverReach offers you many newsletter integrations and plugins for external CRM, CMS and shop systems.)
Prices at a glance.
The two pricing models can't be compared one to one: CleverReach is a newsletter tool for email, SmartChat sends via WhatsApp. That's why the tables show what each provider states itself. All amounts are euros per month. We don't state the number of recipients per plan, because we couldn't document it clearly.
CleverReach plans
According to the pricing page, all prices are plus statutory VAT.
| Lite | Basic | Pro | Enterprise | |
|---|---|---|---|---|
| Price per month | 0 € | 15 € | 18 € | 499 € |
| Automation chains | 1 | 1 | Unlimited | Unlimited |
| Source | CleverReach pricing | CleverReach pricing | CleverReach pricing | CleverReach pricing |
SmartChat plans
SmartChat has four plans with a fixed price. Paying 3 months in advance gets you a 24 % discount, 12 months in advance 37 %.
| Free | Starter | Basic | Pro | |
|---|---|---|---|---|
| Price per month | 0 € | 299 € | 499 € | 999 € |
| Price per month when paying 3 months in advance (24% off) | 0 € | 227 € | 379 € | 759 € |
| Price per month when paying 12 months in advance (37% off) | 0 € | 188 € | 314 € | 629 € |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Messages | 100 one-time | 3,000 per month | 6,000 per month | Unlimited |
| team seats | 1 | 3 | 6 | 12 |
| Automations | 1 | 1 | 3 | Unlimited |
| Credits for SmartChat AI | 500 one-time | 3,000 per month | 6,000 per month | 12,000 per month |
| Source | SmartChat pricing | SmartChat pricing | SmartChat pricing | SmartChat pricing |
Fees for messages
With SmartChat, you pay the Meta fees directly to Meta via the payment method in your Meta account. SmartChat charges no extra per message.
Fits less well, when.
At SmartChat
- you want to send email newsletters. SmartChat only sends via WhatsApp.
- You need several of your own automations on the Starter plan. Your own automations start with Basic. The one automation in Starter is the fixed double opt-in automation.
- You need multiple WhatsApp numbers in one account. One account has 1 WhatsApp number. For multiple numbers, you create multiple accounts.
At CleverReach
- you want to send messages directly via WhatsApp. The pricing page only lists WhatsApp as a row, “WhatsApp-Messages (Zapier)”.
- you want to collect WhatsApp contacts with proof of consent. On the CleverReach pages we checked, we found no description of this for WhatsApp.
Answers about SmartChat and CleverReach.
What sets SmartChat apart from CleverReach?
CleverReach calls itself a newsletter tool for email marketing, while SmartChat only sends via WhatsApp. There are also differences in price, cancellation and connections, shown in the table above. As of: 02.11.2026.
Can you send WhatsApp messages with CleverReach?
CleverReach's pricing page lists WhatsApp as a row, “WhatsApp-Messages (Zapier)”. It doesn't say how exactly that works. SmartChat sends newsletters, follow-ups and AI replies directly via WhatsApp, in every plan.
Can SmartChat send email newsletters?
No. SmartChat only sends via WhatsApp. If you want to send emails, you need another tool for that.
What does CleverReach cost?
CleverReach lists four plans: Lite €0, Basic €15, Pro €18 and Enterprise €499 per month. According to the pricing page, the prices are plus statutory VAT. As of: 02.11.2026, source: CleverReach pricing.
How much does SmartChat cost compared to CleverReach?
Free costs €0, Starter €299, Basic €499 and Pro €999 per month. If you pay 3 months in advance you save 24%, and with 12 months in advance it's 37%. Source: SmartChat pricing.
How many automations do SmartChat and CleverReach have?
At SmartChat it's 1 in Free, 1 in Starter (the fixed double opt-in automation), 3 in Basic and unlimited in Pro. In Basic and Pro, SmartChat builds your automation on request. For automation chains, CleverReach lists 1 in Lite, 1 in Basic and unlimited in Pro and Enterprise.
How long do the contracts tie you in?
SmartChat has no minimum term and no lock-in; you can cancel at any time up to 1 hour before the payment is taken. CleverReach writes on its pricing page: “Monatlich ohne Kündigungsfrist kündbar” (can be cancelled monthly without notice). The further conditions for annual and prepaid plans are on CleverReach's pricing page.
Where is the data stored?
SmartChat has its servers in Germany. CleverReach writes on its privacy and security page: “alle Daten ausschließlich auf unseren sicheren Servern in Deutschland und der EU gespeichert” (all data is stored exclusively on our secure servers in Germany and the EU).
What interfaces and connections are there?
How does SmartChat collect consent?
New contacts sign up via landing page, website popup, click-to-WhatsApp button or QR code. Double opt-in runs automatically: the contact confirms in WhatsApp. You download the proof of consent with date, time and source for each contact as a PDF.
Are there free plans?
Yes, at both. SmartChat Free runs with no time limit and no credit card, with 100 messages and 500 credits once. CleverReach lists the Lite plan at €0 per month.
Where does the information about CleverReach come from?
From CleverReach's public pages, retrieved on 02.11.2026. All sources are listed at the bottom of the page. Prices and features can change. SmartChat is the provider of this page. You can report an incorrect statement via Contact .
Try SmartChat for free.
Enter your website. In 60 seconds, your WhatsApp marketing system is ready, no credit card needed.
Sources and date. All information about CleverReach comes from the provider's public pages, retrieved on 02.11.2026. Prices and features can change. SmartChat is the provider of this page. This comparison comes from SmartChat and is not legal advice.
CleverReach: CleverReach homepage · CleverReach pricing · CleverReach data protection and security · CleverReach legal notice
SmartChat: SmartChat pricing · Landing page · Website popup · Click-to-WhatsApp button · Double opt-in · proof of consent · API · MCP
CleverReach is a trademark of its respective owners. Found an incorrect statement? Please report it via Contact.
Last updated: By SmartChat Team