SmartChat vs. 360dialog
SmartChat vs. 360dialog.
SmartChat and 360dialog differ mostly in what is included in the price. SmartChat is a WhatsApp marketing solution with four plans from 0 € to 999 € per month, with no add-ons and no setup fee. 360dialog describes itself with "From developers for developers." and lists prices for the WhatsApp API subscription, which appear in the table word for word. As of: 02.11.2026.
The comparison table at a glance.
The table only shows points that appear on public pages for both providers. The details on 360dialog come from 360dialog's pages, retrieved on 02.11.2026. Where the exact wording matters, it is in quotation marks.
| SmartChat | 360dialog | |
|---|---|---|
| Monthly price from | 0 € (Free), then 299 € per month | According to the docs: "Regular Channel Tier 49 EUR; Premium Channel Tier 99 EUR". According to the pricing page: "REGULAR: €49; PREMIUM: €99" |
| Meta fees | You pay them directly to Meta. SmartChat adds nothing | „Sending marketing content through the standard messages endpoint instead of the dedicated Marketing Messages API adds a 7% surcharge to Meta's standard rate.“ |
| Add-ons | No add-ons. Newsletter, follow-ups, automations and inbox are included in every plan | Listed in the Premium plan: "Addons included, Inbox, Sendout, Automation" |
| Source | SmartChat pricing and feature pages | 360dialog pricing, 360dialog pricing documentation |
360dialog's docs price the plans per channel, the pricing page per number. Both pages list further tiers differently, so the table only shows Regular and Premium.
Who fits what.
The answer depends on what you want to build. The following points list documented features, not a verdict.
SmartChat features
- A ready-made system for WhatsApp marketing. SmartChat sends only through WhatsApp. After you enter your website, SmartChat AI builds a landing page, confirmation message and follow-ups in 60 seconds.
- Four ways to new contacts. Landing page, website popup, click-to-WhatsApp button and QR code come with every plan, including Free.
- Consent is part of the system. The double opt-in runs automatically. For every contact, you can download the proof of consent with date, time and source as a PDF.
- A plan without extras. No add-ons, no setup fee, no surcharge per message, no hidden costs.
- No lock-in. SmartChat has no minimum term. You cancel any time.
360dialog features
- Self-description for developers. 360dialog's home page says: "From developers for developers."
- Plans as a WhatsApp API subscription. The docs list the tiers Regular Channel Tier and Premium Channel Tier. The amounts appear word for word in the table.
- Tools in the Premium plan. The pricing page lists inbox, sendout and automation in the Premium plan.
Prices at a glance.
The providers describe their plans differently. That is why we leave out a sample calculation. The tables show what the providers themselves list. 360dialog's prices appear in the wording of its pages.
Plans at 360dialog
| Regular | Premium | |
|---|---|---|
| Price according to docs | "Regular Channel Tier 49 EUR" | "Premium Channel Tier 99 EUR" |
| Price according to pricing page | "REGULAR: €49" | "PREMIUM: €99" |
| Tools according to pricing page | Not listed | Inbox, Sendout, Automation |
| Source | 360dialog pricing, pricing documentation | 360dialog pricing, pricing documentation |
SmartChat plans
SmartChat has four plans with a fixed price. Paying 3 months in advance gets you a 24 % discount, 12 months in advance 37 %.
| Free | Starter | Basic | Pro | |
|---|---|---|---|---|
| Price per month | 0 € | 299 € | 499 € | 999 € |
| Per month with 3 months paid in advance (24% discount) | 0 € | 227 € | 379 € | 759 € |
| Per month with 12 months paid in advance (37% discount) | 0 € | 188 € | 314 € | 629 € |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Messages | 100 one-time | 3,000 per month | 6,000 per month | Unlimited |
| team seats | 1 | 3 | 6 | 12 |
| Automations | 1 | 1 | 3 | Unlimited |
| Source | SmartChat pricing | SmartChat pricing | SmartChat pricing | SmartChat pricing |
Meta fees
With SmartChat you pay Meta fees directly to Meta, with the payment method in your Meta account. SmartChat adds nothing. 360dialog's docs list a markup for one specific route: the exact wording is in the table above.
Fits less well, when.
At SmartChat
- You want to send across several channels. SmartChat only sends via WhatsApp.
- You want to build a chatbot yourself. SmartChat has no chatbot builder. SmartChat AI replies to messages, and in Basic and Pro, SmartChat builds your automation.
- You need multiple WhatsApp numbers in one account. One account has one WhatsApp number. For more numbers, you set up more accounts.
With 360dialog
- You want to send marketing messages through the standard endpoint. The docs list a markup for this. You will find the wording in the table above.
- You are looking for inbox, sendout and automation in the cheaper plan. The pricing page lists these three tools only in the Premium plan, not in the Regular plan.
FAQ about SmartChat and 360dialog.
How do SmartChat and 360dialog differ?
SmartChat is a WhatsApp marketing solution with landing page, newsletter, follow-ups and inbox in every plan. On its home page, 360dialog describes itself with "From developers for developers." and lists plans for the WhatsApp API subscription on its pricing page. Documented for both providers are price, Meta fees and tools in the plan. They are in the table above.
What does 360dialog cost per month?
The 360dialog docs say: "Regular Channel Tier 49 EUR; Premium Channel Tier 99 EUR". The pricing page says: "REGULAR: €49; PREMIUM: €99". Other tiers differ between the two pages, so we do not list them. As of: 02.11.2026.
What plans does SmartChat have?
SmartChat has four plans: Free 0 €, Starter 299 €, Basic 499 € and Pro 999 € per month. With 3 months in advance you pay 24% less, with 12 months in advance 37% less. Free runs with no time limit and no credit card. Source: SmartChat pricing.
Does 360dialog add anything to Meta's fees?
For one route, yes, according to the docs: "Sending marketing content through the standard messages endpoint instead of the dedicated Marketing Messages API adds a 7% surcharge to Meta's standard rate." For other routes we have no statement confirmed twice, so we list none. As of: 02.11.2026.
Do you pay a markup on Meta fees with SmartChat?
No. You pay Meta fees directly to Meta, with the payment method in your Meta account. SmartChat adds nothing and also charges no surcharge per message.
Which tools does 360dialog list in the Premium plan?
360dialog's pricing page lists for the Premium plan: "Addons included, Inbox, Sendout, Automation". For the Regular plan, it does not list these tools. How many automations or sendouts are included is not stated there.
Does SmartChat have add-ons or a setup fee?
No. SmartChat has no add-ons, no setup fee and no hidden costs. Newsletter, follow-ups, inbox, landing page, API and MCP are included in every plan, even in Free.
How do you gain new contacts with SmartChat?
Through the landing page, the website popup, the Click-to-WhatsApp button and the QR code, in every plan. After sign-up, the Double opt-in runs automatically. You can download the proof of consent with date, time and source for each contact as a PDF.
Do I have to sign a long contract with SmartChat?
No. SmartChat has no minimum term and no lock-in. You cancel any time, with no notice period, up to 1 hour before the payment is taken. The time you paid for keeps running. There is no refund.
Where are SmartChat's servers?
SmartChat's servers are in Germany. We say nothing here about 360dialog's data location, because we could not confirm it twice.
What integrations does SmartChat offer?
Where do the details on 360dialog come from?
From 360dialog's public pages, retrieved on 02.11.2026: pricing page, pricing documentation and home page. Prices and features can change. SmartChat is the provider of this page. Report an incorrect statement via Contact.
Try SmartChat for free.
Enter your website. In 60 seconds, your WhatsApp marketing system is ready, no credit card needed.
Sources and date. All details on 360dialog come from the provider's public pages, retrieved on 02.11.2026. Prices and features can change. SmartChat is the provider of this page. This comparison comes from SmartChat and is not legal advice.
360dialog: 360dialog pricing · 360dialog pricing documentation · 360dialog homepage
SmartChat: SmartChat pricing · Landing page · Website popup · Click-to-WhatsApp button · Double opt-in · proof of consent · API · MCP
360dialog is a trademark of its respective owners. Found a wrong statement? Please report it through Contact.
Last updated: By SmartChat Team