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WhatsApp marketing for franchise systems.

With SmartChat you send your customers on WhatsApp what each location wants to tell them: the promotion for all branches, the opening in their city or the pre-order for Christmas.

Example of a WhatsApp newsletter for the opening of a new location

Bright shop with shelves and counter, image in the newsletter for the new opening

image

A photo of the new shop shows your customers where to go. You upload it, or SmartChat takes it from the location's website.

👋 Hello Renate, 🎉 on Saturday, November 7, Bäckerei Kornfeld opens a new branch in the old town of Landshut. 🥨 From 6 am , fresh pretzels, rolls and farmhouse bread from the stone oven are on the counter. For your lunch break, there are pretzel sticks with cheese. ☕ The café has room for 30 guests, and in summer also outside on the market square. The coffee comes from a small roastery in Lower Bavaria. 🍰 To celebrate, there is apple strudel from our house recipe to try, all day long. 🚌 The bus stops right in front of the door, and you can park your bike in the courtyard. 👉 Come by, our new team is looking forward to you.
17:30

Text

SmartChat AI writes it from the details about the location: address, opening hours and range. Date and place are in bold.

Directions to the new branch

button

One click opens the directions to the new branch. Your customer doesn't have to type in an address.

SmartChat sends these messages automatically.

Every location has its own automations. The head office uses them for conversations with new partners. Custom automations are available from Basic.

As soon as a customer confirms
A baker in Berlin shaping artisanal bread loaves on a baking tray at an artisan bakery.
🥨 Thank you, you are now with Bäckerei Kornfeld in Ludwigstraße signed up.🕕 We are open Monday to Saturday from 6:30 am and Sundays until 11 am .🌾 Every morning we bake our bread fresh, with natural sourdough and flour from the region. From 2 pm, sheet cake is on the counter.🎂 For birthdays and celebrations, we make custom cakes to order, just talk to us.💬 We answer your questions about our range right here in the chat.07:52
View our range

Thank-you after sign-up

Once a customer confirms, their branch immediately sends a short welcome message with opening hours.

As soon as the order is ready
A round tin filled with delicious powdered sugar-coated cookies in warm lighting.
👋 Hello Helmut,✅ your Order ready: one butter Stollen and two tins of cookies.📍 It is waiting for you at the Ludwigstraße branch , today until 6:30 pm.🧾 You pay when you pick it up at the checkout, in cash or by card.🙂 Just say your name, and the team will hand you the bag over the counter.08:10
View opening hours

Order ready

If your checkout or ordering system can report a finished pre-order to SmartChat, the customer is notified right away by WhatsApp.

1 day before the meeting
Close-up of bakers shaping dough on a worktable, preparing fresh bread in a bakery.
👋 Hello Kerstin,📅 tomorrow at 2 pm we will talk at our head office about your branch.🍞 Before that, our production manager takes you on a half-hour tour of the bakehouse.📂 Feel free to bring your CV and first ideas for your preferred location with.🚗 Guest parking is in the courtyard, right next to the suppliers' gate.💬 Can't make the appointment anymore? Write to us here, and then we'll find a new.15:00
Open directions

Reminder before the introduction

SmartChat takes the appointments with new partners from the head office's calendar and reminds every interested person the day before.

This is how every location collects contacts.

Every branch has its own landing page and its own QR code. Your customers sign up themselves, via the QR code in the branch, on the location's website or through a link, and confirm it in WhatsApp.

  1. 1

    Your customer scans the QR code

    The code is stuck up in the shop, printed on the bread bag or on the receipt. SmartChat creates it for that location's landing page.

  2. 2

    Your customer enters first name and phone number

    On the page of their branch, a small form asks for just these two details.

    Real website popup from Bäckerei Kornfeld with a photo at the top, mobile view: headline Never miss offers and news again, first name Ingrid and phone number entered, button Sign up
  3. 3

    Your customer confirms in WhatsApp

    They click Confirm once. This double opt-in comes from their branch's number, not from the head office.

    👋 Hello Ingrid,🥖 Bäckerei Kornfeld on Ludwigstraße sends you new seasonal breads, offers and the Christmas order.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.07:48
    Confirm
    Confirm07:48
  4. 4

    You have the proof

    SmartChat saves for every location when and how a customer agreed. You can show the proof as a PDF at any time.

    Contact Ingrid in SmartChat, mobile view: status Confirmed, sign-up history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers questions at every location.

If a customer writes on Sunday evening and nobody can be reached at their branch, SmartChat AI replies fully automatically for you. It replies with learned knowledge that it picks up from the location's website and past conversations.

Inbox in SmartChat: SmartChat AI answers the WhatsApp question of a Bäckerei Kornfeld customer
  • Even after closing time

    If a customer writes in the evening, they get an answer to their questions right away.

  • In every language

    SmartChat AI replies in the language your contact writes in, for example German, English, Italian, French or Spanish. Travellers at the station and holidaymakers in the town centre understand the message right away.

  • The local team takes over

    If SmartChat AI can't answer, the message is forwarded to the branch in the inbox of its account.

Frequently asked questions about WhatsApp marketing for franchise systems.

Does each location of my franchise system get its own WhatsApp number?

Yes. In SmartChat every location is its own account with its own phone number, because you connect exactly one number per account. That way your customers always write with the branch where they shop.

Can headquarters manage all locations with one login?

Yes. With one login, you switch between the accounts of your locations. So you don't sign in again for every branch, and you still see each inbox separately. More on this under Multiple accounts.

What can franchise partners set up in their SmartChat account?

Whoever creates an account is the admin there and carries the subscription. You invite other people as admin or as employee. The admin sets up SmartChat and sends marketing messages. The employee only sees the inbox and settings and replies there to incoming messages. You decide yourselves who gets which role. More on this under Team.

How does a newsletter work for several branches?

Each branch has its own account. A newsletter always goes out from one account to its contacts. For a joint promotion you create it in each account. SmartChat AI adapts it to the location there, for example with address and opening hours.

Do the WhatsApp contacts belong to the partner or to headquarters?

Your franchise agreement decides that, not SmartChat. In SmartChat the contacts sit in the account through which the customer signed up, and an admin can export them there. Clear the question with your lawyer before you start.

How do customers get onto the WhatsApp list of their branch?

Through the location's landing page. SmartChat creates a QR code, which every branch can put up wherever it likes, for example in the shop window or on the bread bag. On the branch's website, a Website popup asks visitors. A Click-to-WhatsApp button only opens the chat with the branch. Customers do not get onto the list that way.

How does headquarters win new franchise partners through WhatsApp?

Create a separate account for headquarters. On your page for new partners, an interested person signs up and confirms in WhatsApp. After that you send them the invitation to the info day, and SmartChat AI answers their first questions from the documents you uploaded.

Do the landing pages of all locations look the same?

That's up to you. In each account you set the logo, colors and font of the landing page. If you use the same settings everywhere, your brand looks the same at every location. Each branch maintains its own address and opening hours.

Does every franchise partner have to write their own messages?

No. SmartChat AI writes the newsletter to fit the location. The partner only gives the topic, for example the autumn promotion. They check the text and send it with one click.

How does SmartChat AI know what applies in which branch?

SmartChat AI answers with the knowledge of the account the message arrives in: the location's website and the documentsuploaded there, such as range or opening hours on public holidays. If SmartChat AI can't answer, the message is forwarded in the inbox to the local team.

What does SmartChat cost for a franchise system?

Every location is its own account with its own plan. SmartChat Free costs €0, with no time limit and no credit card, with 100 messages one time. Starter costs €299 per month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with unlimited messages. Sending costs no credits. All prices plus VAT, details under Pricing.

What does WhatsApp cost at Meta for each location?

Meta is the company behind WhatsApp and charges the fees for WhatsApp messages directly. For this, you add a payment method in your Meta account. With SmartChat, each location only pays for its plan. You can find the exact prices here.

How many automations does each location have?

That depends on the account's plan. Free and Starter only have the fixed automation for new contacts (confirmation and thank-you). Custom automations are available from Basic: Basic has 3, 1 of them for new contacts, Pro has unlimited. An automation sends automatically, for example the message that an order is ready.

How quickly is a new location ready with SmartChat?

You give SmartChat AI the website of the location. In 60 seconds its WhatsApp marketing system with landing page and QR code is ready. Then the branch connects its phone number and sends the first newsletter.

How does a customer unsubscribe from their branch's WhatsApp newsletter?

They write STOP into the WhatsApp chat with their branch. From then on, they get no more newsletters from that location and show up in the contact list as unsubscribed. If they are also signed up with another branch, they unsubscribe there separately.

WhatsApp marketing for your Franchise system in 60 seconds.

SmartChat AI analyzes the website of your first location and builds the landing page with QR code in 60 seconds. You use the Free plan without a credit card and without a time limit.