Metafees.
You pay the fees for WhatsApp messages directly to Meta. SmartChat adds nothing on top.
You pay Meta directly.
Meta bills the fees to the payment method in your Meta account. You only pay SmartChat for your plan.
- Metacharges the fees for your WhatsApp messages.
- No markupSmartChat adds nothing on top of Meta's fees.
- DeliveredMeta only charges for a message once it has been delivered to the contact.
Four types of messages.
At Meta, every message from your business belongs to exactly one type. The price depends on the type and the country of the recipient's number.
- Marketingfor example newsletters and offers.
- UtilityUpdates about something your contact has already done, for example an order.
- AuthenticationOne-time codes for signing in or confirming.
- ServiceReplies after your contact has written to you.
This is what a message costs.
Price per delivered message in euros, excluding VAT. Based on Meta's price list from 01.10.2026, amounts checked on 02.11.2026 across several independent providers (Meta only shows the euro price list as a file). Meta changes its prices, so Meta's current price list always applies.
- 0,1131 €Marketing, Germany (+49).
- 0,0490 €Marketing, Austria (+43) and Switzerland (+41). Meta lists both in the group Rest of Western Europe.
- 0,0456 €Utility, Authentication and Service, Germany. Service only after the 1,000 free ones per number and month.
- 0,0142 €Utility, Authentication and Service, Austria and Switzerland. Service only after the 1,000 free ones per number and month.
Meta changes its prices itself.
Meta only changes prices on January 1, April 1, July 1 or October 1. The current price list is on Meta's pricing page. It also lists all other countries.
Frequently asked questions about Meta fees.
Who pays Meta's fees?
You do, directly to Meta. Meta bills the fees to the payment method in your Meta account. SmartChat adds nothing on top.
What do I pay SmartChat?
Only your plan. The fees for WhatsApp messages come from Meta and are separate. You'll find all plans under Pricing.
How does Meta charge?
Since July 1, 2025, Meta charges per message instead of per conversation. You're only charged when a message is delivered. Source: Meta's pricing page.
What types of messages does Meta have?
Marketing, Utility, Authentication and Service. Every message belongs to exactly one type and is charged at most once. Source: Meta's pricing page.
What does a marketing message cost in Germany?
€0.1131 per delivered message, according to Meta's price list as of October 1, 2026 (checked on November 2, 2026). Utility, Authentication and Service cost €0.0456 each in Germany. Meta can change the prices; the current price list is on Meta's pricing page.
What does a marketing message cost in Austria and Switzerland?
€0.0490 per delivered message, according to Meta's price list from 01.10.2026 (checked on 02.11.2026). Utility, Authentication and Service cost €0.0142 each there. Meta lists Austria and Switzerland in the group Rest of Western Europe.
Does my company's location count, or my contact's number?
Your contact's number. Meta sets the price based on the country code of the number that receives your message, not on where your business is based.
Do messages that aren't delivered cost anything?
No. Meta only charges for a message once it has been delivered. You can see how many messages were delivered in your Statistics.
Do service messages cost anything?
Each WhatsApp number gets 1,000 free service messages per month. Unused ones expire. Since October 1, 2026, Meta charges for additional service messages. Source: Meta's pricing page. After that, a service message costs €0.0456 in Germany and €0.0142 in Austria and Switzerland.
What changed on October 1, 2026?
Since October 1, 2026, Meta charges for service messages beyond the 1,000 free ones. Utility messages you send within the customer service window have also been charged since then. Source: Meta's pricing page.
When does Meta change its prices?
Meta only changes prices on January 1, April 1, July 1 or October 1. The current price list is on Meta's pricing page.
Where can I find prices for other countries?
In the EUR price list on Meta's pricing page. It lists every type of message for every country, and Meta keeps it up to date.
Start your WhatsApp marketing in 60 seconds.
Enter your website. SmartChat AI analyzes your business and builds your system, for free.