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Tags for your WhatsAppcontacts.

With tags, you divide your WhatsApp contacts into groups and send every newsletter only to the contacts it is meant for.

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Contacts in SmartChat of Sporthaus Gruber with tags like ski, laufen, fitness and verein

Four example tags, four matching newsletters.

Every group gets its own topic. Click a tag on the left and see exactly what these contacts read in WhatsApp.

Every group gets its own topic. Tap a tag and see exactly what these contacts read in WhatsApp.

Anyone who likes red wine hears about the new bottles from the wooden cask.

White wine fans read about the new vintage. Anyone who only likes red wine gets nothing about it.

Anyone who likes to taste gets the invitation to the sparkling wine evening before New Year's Eve.

Collectors hear about rare bottles before they are in the store.

Five ways to assign a tag.

Whether individually, for many at once or fully automatically: You decide which way fits best.

  • Contact Monika Seidel in SmartChat of Tanzschule Kaiser, mobile view, with the tags grundkurs and discofox

    Individually in the contact

    You open a contact and click Add tag. You choose an existing tag or create a new one with Create a tag .

  • Set tag window in SmartChat of Sporthaus Gruber for 3 selected contacts, tag laufen chosen

    Many at once

    You select contacts in the list, filter by source, for example Landing page, and click Set tag. In the same window, you can also remove a tag again.

  • Import contacts in SmartChat of Weinhandlung Fink: the column Interesse is mapped to the tag

    When you import your list

    If your file has a column like Interest or Group, you map it during the import to the field Tag . SmartChat only takes over what you map yourself.

  • Input field of the AI Chat in SmartChat with the message: Give Susanne Maier, Jürgen Huber and Karin Wolf the tag laufen.

    With the help of SmartChat AI

    You write SmartChat AIwho should get which tag. SmartChat AI sets tags only when you ask it to, or in an automation that you built. Afterwards, it tells you how many contacts it marked.

  • Automation studio in SmartChat of Tanzschule Kaiser, step Which tag to set, grundkurs entered

    In every automation

    A step Set tag marks every contact that runs through the automation . That way your list sorts itself while SmartChat sends messages.

All tags at a glance.

Under Manage tags, every tag appears with its number of contacts. If you rename or delete it, SmartChat changes it for all contacts at once.

Manage tags window in SmartChat at Sporthaus Gruber: ski 213, laufen 169, fitness 96 and verein 56 contacts

  • Rename with one click

    "fitness" becomes "fitness and yoga", for every contact with this tag at the same time.

  • No duplicate tags

    If a tag already exists, SmartChat points it out. Uppercase or lowercase doesn't matter here.

  • Filter and find

    The Tag filter shows only contacts with the chosen tag. The search above the list finds tags too.

Choose your recipients by tag.

In the Recipients card, you click Selected contacts only and then the matching tags. SmartChat counts the number of recipients right away.

Newsletter Saturday tasting in SmartChat of Weinhandlung Fink: recipients only with the tags rotwein and weißwein, 312 recipients

  • Tags and source

    Besides tags, you also choose the source: landing page, website popup, import or manual.

  • Number before sending

    The number of recipients changes with every click. You always know beforehand how many will receive it.

Every selection has its own number.

Only confirmed contacts count here. Under Manage tags, on the other hand, every contact with the tag appears, which is why the numbers are higher there.

Recipients in Tanzschule Kaiser
  1. 640All
  2. 236grundkurs or discofox
  3. 151grundkurs
  4. 118discofox
  5. 39jugendkurs

Automations set tags automatically.

Every automation can set a tag as a step. Anyone who books, has an appointment or newly signs up automatically gets the right tag. Your own automations are available from the Basic plan.

As soon as a course booking comes in
Close-up of a dance couple's feet in Monterrey, Nuevo León, México.
👋 Hello Martin,✅ your spots in the beginner course for couples are firmly booked.📅 We start on Tuesday, January 13, at 7:30 pm in the big hall.🧥 You hang your jackets in the cloakroom in the foyer, where your dance teacher will pick you up.💳 You can also pay the Course fee please transfer by the second class.❓ Any questions about how it works? Write us directly here in the chat.15:05

Spot in the course confirmed

If your program for course signups can report new bookings to SmartChat, SmartChat confirms the spot via WhatsApp and then sets the tag grundkurs.

The morning before the class
A man stands barefoot in an empty dance studio with mirrored walls and large windows.
👋 Hello Birgit,💃 today at 7:30 pm we continue with your fourth class.🎶 We start with the slow waltz and then review the rumba from last time.💧 Remember to bring something to drink, it gets warm quickly in the hall.📲 Can't make it this time? Then let us know briefly, and we'll show you the new steps next week.08:30
View directions

Reminder on class day

SmartChat takes the class date from your calendar and sends a reminder in the morning. In the same run, the automation sets the tag walzer.

As soon as someone confirms
Close-up of couple's feet in stylish shoes beside Christmas trees with gifts.
🎉 Thanks for your confirmation, from now on you are signed up.🕺 With us, you learn couples, solo dancers and teenagers standard, Latin and Discofox.📆 Here you read when new courses begin and when the hall for practice is open.🎫 Before every ball, we send you the invitation with ticket order.🎁 For Christmas there are course vouchers, a nice gift for two.20:42
View course schedule

Thank-you after confirmation

When someone has newly signed up and confirmed, SmartChat thanks them and sets the tag kursinteresse.

Your contacts never see their tags.

In the WhatsApp chat, only your message appears. No label, no group, no list of other recipients.

  • Only in your account

    Which tags a contact has is only visible in your SmartChat. The contact doesn't notice anything.

  • Everyone gets it individually

    A newsletter is not a WhatsApp group. Nobody sees who else received it.

  • Reply in the inbox

    If your contact writes back, the reply lands in the inbox, and SmartChat AI can answer right away.

One newsletter for everyone rarely fits.

A newsletter doesn't always fit all contacts. Without tags, every confirmed contact gets every newsletter, even if it doesn't interest them.

Without tags

  • Every newsletter is sent to everyone.
  • Before every topic, you wonder whether parts of the list won't be interested.
  • Every message that doesn't fit is one more reason to unsubscribe.

With tags

  • Every newsletter reaches the contacts it is meant for.
  • You write specifically about each topic.
  • Before sending, you know the exact number of recipients.

From the tag to the right newsletter.

Four steps, and every contact reads only what fits them.

  1. Assign a tag

    One by one, for many at once, during import, by automation or in the chat.

    Contacts

  2. Enter a topic

    Write in the chat your message to SmartChat AI, for example: newsletter about the Saturday tasting, only to contacts with the tags rotwein or weißwein.

    AI Chat

  3. Check recipients

    SmartChat tells you the number of recipients before you confirm sending.

    312 recipients

  4. Send

    Immediately or automatically at the time you want, only to confirmed contacts with the tag.

    Sending

Tags are included in every plan.

Assigning tags and sending newsletters to selected tags works in every plan. The plans only differ in the numbers. All prices plus VAT.

FreeStarterBasicPro
Price per month0 €299 €499 €999 €
Assign tagsyesyesyesyes
Newsletter to selected tagsyesyesyesyes
Messages100 one-time3,000 per month6,000 per monthunlimited
Automations113unlimited
Contactsunlimitedunlimitedunlimitedunlimited

Frequently asked questions about Tags.

What is a tag in SmartChat?

With tags, you divide your contacts into groups, such as "ski" or "running". For a newsletter, you choose tags, and SmartChat sends only to the contacts that match.

Which tags fit my business?

That depends on what you write about. A sports shop might separate by "ski" and "running", a dance school by courses, a wine shop by "rotwein" and "weißwein". You'll find more examples under WhatsApp marketing for sports shops, for dance schools and for wine shops.

Can my contacts see their tags?

No, tags only exist in your SmartChat account. In WhatsApp, your contacts only get the newsletters that fit them.

How do I send a newsletter only to contacts with a certain tag?

In the Recipients card, you choose Selected contacts only and click the matching tags. SmartChat immediately shows you how many recipients match the selection.

What happens if I select several tags?

Then every contact gets the newsletter where at least one of the chosen tags matches. If you also choose a source like landing page, that is enough too.

Can I exclude contacts with a tag?

Yes, in the chat. For example, tell SmartChat AI the newsletter should go to everyone except contacts with the tag "club". "Only to contacts who have both tags" works the same way.

Does every contact with a matching tag get the newsletter?

No, only contacts with the status Confirmed. Anyone who is unconfirmed, has written STOP, or came through an automation or support gets no newsletter, even if the tag matches.

Can SmartChat AI assign tags?

Yes, but only if you ask it to. You name contacts and the tag in the chat, SmartChat AI sets it and tells you how many contacts it marked. Without your request, SmartChat AI only sets tags in an automation that you built.

Can I rename or delete a tag?

Yes, under Manage tags. Renaming and deleting apply to all contacts with that tag at once, and the contacts themselves are kept.

Does SmartChat take over tags during import?

Yes, if you map a column of your file to the Tag field. SmartChat never maps this column automatically, you decide during the import.

Can I save a recipient group?

No, SmartChat doesn't save fixed groups. Your groups are the tags: you choose them anew for every newsletter, and it only takes a few clicks.

What do tags cost in SmartChat?

Tags are included in every plan, even in Free for 0 €, and cost no credits. Sending to tags costs no credits either. Starter costs 299 €, Basic 499 € and Pro 999 € per month, all prices plus VAT.

What does WhatsApp cost at Meta for my newsletter?

Meta charges the fees for WhatsApp messages directly to you. For that, you add a payment method in your Meta account. SmartChat adds nothing on top. With SmartChat, you only pay for your plan. You'll find the current Meta fees under Meta fees.

How does a contact unsubscribe from the newsletter?

Anyone who has confirmed your newsletter can unsubscribe at any time with STOP. From then on, they get no more newsletters, no matter which tags they have, and appear in your contact list as unsubscribed.

Send everyone the right newsletter.

Enter your website. In 60 seconds your WhatsApp marketing system is ready, and right after that you assign your first tags.

Try for free