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WhatsApp marketing for wine shops.

With SmartChat, you send your customers every piece of news from your shop on WhatsApp, such as freshly arrived wines, the tasting on Saturday or rare bottles in small quantities.

Newsletter from a wine shop with the wines of the month

Set table with a plate and wine glass, image in a wine shop newsletter

image

You upload a photo of your bottles or take an image from your website. It appears large above the message.

👋 Hello Peter, 🍂 for October we have picked three wines that suit cooler evenings and hearty food. 🍇 A Riesling from the Moselle, off-dry and juicy, with a hint of peach, for 11,90 €. 🍷 A Rioja Crianza, aged twelve months in oak barrels, with notes of cherry and vanilla, for 14,50 €. 🍝 A Primitivo from Apulia, soft and warm, with pasta or braised beef, for 12,90 €. 📦 In the Tasting pack you get two of each, so six bottles in one box, with a card for each wine. 🚚 We deliver it to your home or keep it ready for pickup in the shop.
17:30

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SmartChat AI describes every wine from your wine list with grape variety, origin and price. What your customer should see at a glance is in bold.

Order package

button

One click opens the tasting package in your shop. Your customer orders without calling the shop.

SmartChat sends these messages automatically.

A thank-you for new subscribers, a notice that an order is ready and a reminder about the wine seminar: all of this runs in the background for your wine shop.

As soon as a customer confirms
Close-up view of aligned wooden wine barrels aging in a dimly lit cellar.
🍷 Thanks, you're now signed up.🍇 With us you'll find wines from winemakers in Germany, Austria and Italy, almost all of whom we have visited ourselves.📦 Here you read about new deliveries, our Saturday tastings and rare bottlesthat only stay on the shelf for a short time.💬 Are you looking for something to go with a particular meal, or a gift? Just write to us, we'll reply with a recommendation.📍 Our shop is right on the market square, open from Tuesday to Saturday. You can park in the underground garage opposite.15:02
View our range

Thanks for signing up

Anyone who has just signed up and confirmed gets a short introduction to your shop right away.

As soon as the order is packed
A selection of fine Argentinian wines in a box featuring various labels and vintages, perfect for wine enthusiasts.
👋 Hello Christine,📦 your order is packed and is ready from now on for pickup ready.🍷 Waiting for you in the box six bottles from South Tyrol and the Moselle, safely wrapped in cardboard.🕙 Pick them up Tuesday to Friday between 10 and 19 or on Saturdays until the afternoon, whichever suits you.🧾 You've already paid online, so there's nothing left to do at the checkout.🅿️ To load up, stop briefly in front of the entrance. We'll carry everything for you to your car.📲 Can't make it this week? Reply here, and we'll we deliver the wine to your home.14:25
Plan route

Order ready

If your web shop or your point-of-sale system can report finished orders to SmartChat, the customer is told right away on WhatsApp that they can pick them up.

1 day before the seminar
A sommelier pouring wine from bottles on a restaurant table with glasses and buckets.
👋 Hello Wolfgang,📅 tomorrow at 7 pm your Wine seminar for beginners at our shop, right behind the counter in the tasting room.🍷 You'll taste six wines from France, Spain and Italy and learn how to recognize grape varieties.🥖 In between there is bread, cheese and water, so you can taste every sip with a fresh palate.🚆 From the train station you're with us in two minutes , so you can get home relaxed without a car.📲 Can't be there? Write to us by noon, and we'll pass your spot on.12:00
Directions

Reminder before the wine seminar

If you add the seminar to your calendar, SmartChat reminds every participant the day before. Anyone who cancels frees up their spot early enough.

This is how your customers get on the list.

Your customers sign up themselves: via the QR code in the shop and in the wine box, via the popup in your web shop or via a link in your Instagram profile. They only get your newsletter once they have confirmed in WhatsApp.

  1. 1

    Your customer scans the QR code

    The QR code sits on a stand in the shop, on the receipt and on the slip in the wine box. SmartChat creates it to match your landing page.

    New wines on WhatsApp
  2. 2

    Your customer enters first name and phone number

    A small window opens. It only asks for the first name and the WhatsApp number.

    Real signup popup on the landing page of Weinhandlung Fink, mobile view: headline Never miss offers and news again, first name Gabriele and phone number filled in, button Sign up
  3. 3

    Your customer confirms in WhatsApp

    That is the double opt-in: Your customer clicks Confirm once themselves. Without this click, SmartChat sends them nothing.

    👋 Hello Gabriele,🍷 here you read about new wines, the tasting on Saturday and small allocations.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.16:40
    Confirm
    Confirm16:40
  4. 4

    You have the proof

    SmartChat records when and in which way your customer gave consent. You can show the proof as a PDF at any time.

    Contact Gabriele in SmartChat, mobile view: status Confirmed, signup history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers Wine questions.

When a customer writes on Sunday evening and nobody in your wine shop is available any more, SmartChat AI replies for you, fully automatically. She answers with the knowledge she has learned from your website and your documents. If she has no source, she hands over to you.

Inbox in SmartChat: SmartChat AI answers a customer's WhatsApp question for Weinhandlung Fink

  • Even on your day off

    SmartChat AI answers questions on Sunday or after closing time right away.

  • In the language of the question

    SmartChat AI replies in your contact's language, depending on how your customer writes.

  • Special requests for you

    For a large order, you write yourself. If SmartChat AI doesn't know an answer, the question waits in the inbox for your team.

Frequently asked questions about WhatsApp marketing for wine shops.

As a wine merchant, can I just message my customers on WhatsApp?

No, only after they have given their consent. Your customer signs up themselves, via the QR code in the shop, in your web shop or through a link, and confirms once in WhatsApp. SmartChat stores this consent with date and time as proof.

What rules apply to WhatsApp newsletters about wine?

For alcoholic drinks, Meta has its own rules in the WhatsApp Business guidelines. Read the guidelines before your first newsletter and clear up your questions with your lawyer or your trade association. SmartChat is not a substitute for legal advice.

Where do I collect WhatsApp contacts in my wine shop?

Everywhere your customers pay or taste. Put the QR code up in the shop, print it on the receipt and include it with every case of wine. At tastings it sits at the counter. In your web shop, a small popup asks visitors whether they want to sign up.

Can I message customers from my customer file?

Only if they sign up themselves and confirm in WhatsApp. A phone number in your file is not enough. Talk to your customers on their next visit and show them the QR code in the shop.

Is SmartChat an online shop for my wines?

No. SmartChat sends your messages and collects the replies in the inbox. The button in your newsletter leads to your web shop, your wine list or your website. If a customer orders directly in the chat, you see the message in the inbox and confirm it yourself.

Who writes the texts about my wines?

SmartChat AI. You name the topic, for example the new delivery from South Tyrol, and SmartChat AI writes the newsletter to fit your wine shop. You read it, change what you don't like, and send it with one click.

Does SmartChat AI know my range and my prices?

SmartChat AI analyzes your website and the documents you upload under Knowledge & documents , for example your wine list as a PDF. If prices change or new bottles arrive, you upload the current list. After that, SmartChat AI names the new wines.

Does SmartChat AI also recommend wines to go with food?

Yes, if your website or your wine list says something about it. If it says the Riesling goes well with asparagus, SmartChat AI uses that in its answer. If a detail is missing, the question stays in the inbox, and you or your team reply yourselves.

Can my staff in the shop reply too?

Yes. All WhatsApp conversations come together in one inbox that your whole team can see. Free has 1 seat, Starter 3, Basic 6 and Pro 12. If a team member writes in a conversation, SmartChat AI holds back for that one message.

Do I need a new phone number for my wine shop?

No. You send from the number your customers already know you by. When connecting, you confirm it with a code from Meta, the company behind WhatsApp. You connect one number per account.

What does SmartChat cost for a wine shop?

Free costs €0, with no time limit and no credit card, with 100 messages once. Starter costs €299 a month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with no limit on messages. You pay no credits for sending. All prices plus VAT, more under Pricing.

Are there extra costs from Meta on top of SmartChat for my wine shop?

Yes. Meta, the company behind WhatsApp, bills you directly for the fees for your WhatsApp messages. For that, you add a payment method in your Meta account. You only pay SmartChat for your plan. You can find the exact prices here.

How quickly is my wine shop ready with SmartChat?

You give SmartChat AI the address of your website. In 60 seconds, your WhatsApp marketing system, your landing page and your QR code are ready. Then you connect your number and send your first newsletter.

How does a customer unsubscribe from my WhatsApp newsletter?

They write STOP in the chat with your wine shop. From that moment on, they no longer receive the newsletter, and SmartChat lists them as unsubscribed in your contact list.

WhatsApp marketing for your wine shop in 60 seconds.

SmartChat AI analyzes your wine shop's website and builds a landing page and QR code from it in 60 seconds. Free costs €0 and runs without a credit card.

Try for free