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WhatsApp marketing for sporting goods stores.

With SmartChat you send your customers via WhatsApp what they need for their sport: the reminder for the ski service, the new fitness corner in January or the new running shoes on the shelf.

We need 18 sets. We train on Thursday evening, will you come by?

Bright shop with shelves and counter, image in the newsletter

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Example of a WhatsApp newsletter from a sporting goods store

Show the new winter department with a photo. You upload it, or SmartChat takes it from your website. 👋 Hello Karin, 🏔️ our winter department opens today, with the season's new skis and helmets. 🥾 New is theski boot fitting : we heat-mold the inner boot to your foot. 🎿 Many models you canborrow as demo skis , and we credit the fee when you buy. 🧥 For jackets you now find thefull size range Saturday, November 22, including for women and kids. ☕ On one hour , ski instructors advise you in person, and coffee is on us. 👉 Plan
08:30

Text

for it and let us know briefly when you're coming.

SmartChat AI writes it from your range and your website. What your customer should see right away is in bold: date, new arrival and price.

button

See winter range

SmartChat automatically notifies your customers.

SmartChat tells your customers

As soon as a customer confirms
New sign-up, finished skis, appointment for the running analysis: SmartChat sends these messages without you having to take care of it. Custom automations are available from Basic.
🙌 Thank you, you are now signed up.Modern sneakers showcased on wooden shelves in a stylish display setting. 🎿 We're your sports store forskiing, running and team sports, with our own workshop in the building. ski service 🔧 From us you'll hear when the starts and when new arrive.running shoes 🧒 For families we get in touch in good time about theseasonal rental, before the popular sizes are gone. ⚽ We remind coaches of the.📍 You'll find us on the market squareorder deadline for jerseys , and parking is available in the.16:09
View opening hours

Thank-you after sign-up

courtyard behind the store

As soon as the job is done
Once a customer has confirmed in WhatsApp, they get a short thank-you message. It says what your sports store will write to them about in future.
👋 Hello Peter,✅ your ski service Red and black skis and poles resting on snow, suggesting a winter sports scene. ready for pickup.🔧 We have is done, the skis areedges sharpened , two deep scratches in the base repaired and everything.🛠️ Our technician does the commitment waxedis adjusted to your new ski boots, the report is in your ski bag. Monday to Saturday 🕘 You can pick them upfrom 9 am to 7 pm at the drop-off in the basement. 49 €💶 You pay at pickup, a total of14:22

. Just bring your pickup slip.

Ski is ready for pickup

1 day before the appointment
If your POS or workshop software can report finished jobs to SmartChat, your customer learns right away via WhatsApp that they can pick up.
👋 Hello Ute,📅 tomorrow at 10 am Feet running on treadmill in gym. Focus on black sneakers. Fitness and cardio exercise concept. 🎥 On the treadmill we film your stride in slow motion. The.the treadmill is waiting for your 👟 Bring your old running shoeswith you. From the worn-down sole we can see how you land. 🩳 It's best to wear short sports pants⏱️ Plan 45 minutes , then we film your knees and ankles precisely., and trying on suitable models is included. 🧦 If you have insolesfrom the orthopedist, bring them along. , and parking is available in the.17:00
Reschedule appointment

🅿️ You can park free of charge in the

Reminder before the running analysis

This is how customers sign up with you.

If the running analysis is in your calendar, SmartChat sends a reminder the day before. Your customer then knows what to bring.

  1. 1

    Your customer scans the QR code

    Your customers sign up themselves: via the QR code, on your website or via a link. You only send your newsletter once your customer has confirmed in WhatsApp.

    Open SmartChat: Sports tips via WhatsApp
  2. 2

    Your customer enters first name and phone number

    Sports tips via WhatsApp

    On your website a small window appears with exactly these two fields.
  3. 3

    Your customer confirms in WhatsApp

    Real sign-up pop-up on the landing page of Sporthaus Gruber, mobile view: headline Never miss offers and news again, first name Klaus and phone number entered, button Sign up

    👋 Hello Klaus,🎿 here you'll hear about the ski service, about new running shoes and promotions in the store.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.16:08
    Confirm
    Confirm16:08
  4. 4

    You have the proof

    For every contact, SmartChat records when and through which route they agreed. You download the proof as a PDF.

    Contact Klaus in SmartChat, mobile view: status Confirmed, sign-up history, consent confirmed in WhatsApp and button Download proof

SmartChat AI replies after closing time.

If a customer writes after closing time and nobody is reachable anymore, SmartChat AI replies fully automatically for you. She replies with the knowledge she has learned from your website and your documents. If she has no source, she hands over to you.

closing time

  • Inbox in SmartChat: SmartChat AI answers a WhatsApp question from a customer of Sporthaus Gruber

    Evenings and Sundays too

  • In every language

    Anyone planning their next tour on Sunday gets an answer to their question right away.

  • Your team takes over

    SmartChat AI replies in the language your customer writes in. Vacation guests from abroad understand the message right away.

Frequently asked questions about WhatsApp marketing for sporting goods stores.

Can my sporting goods store message customers on WhatsApp who have bought from me?

With SmartChat you only message contacts who have signed up themselves and confirmed in WhatsApp. A purchase alone isn't enough. Your customer signs up via the QR code, your website or a link and clicks Confirm once. SmartChat stores this consent as proof.

How do customers in my store get onto my WhatsApp list?

Via your landing page with QR code, which SmartChat creates for you. Hang the code in the store and in the changing room, and print it on the pickup slip for the ski service. On your website, a small window asks visitors whether they want to sign up.

Can I let my customers know when their skis are done at the service?

Yes, if the customer has signed up. If your POS or workshop software can report finished jobs to SmartChat, SmartChat sends the message automatically. Otherwise you write to the customer in the inbox, as long as they wrote in the last 24 hours. After that it only works with a template approved by Meta.

Can I send separate messages to clubs, skiers and runners?

Yes. You organize your contacts in SmartChat with Tags and segments, for example club, winter sports or running. That way the coach gets the order deadline for jerseys and the runner gets the new running shoes.

Do I have to write the messages for my sporting goods store myself?

No. SmartChat AI writes the newsletter to fit your sporting goods store. You just name the topic, such as the start of the ski service. Then you read the text, change it if needed and send it with one click.

How does SmartChat AI know my prices for workshop and rental?

SmartChat AI analyzes your website and all the documentsthat you upload, for example your workshop price list as a PDF. If prices change for the new season, you upload the new list.

What happens if SmartChat AI can't answer a question about repairs or fit?

Then the message is forwarded to your team in the inbox, and an employee from the workshop or sales replies personally. Once a person has replied in a conversation, SmartChat AI stays out of that message.

Does SmartChat AI also answer vacation guests from abroad?

Yes, in the language your guest writes in. The app is available in 5 languages: German, English, French, Italian and Spanish. If a winter guest asks about ski rental in English, they understand the message right away, because the reply comes in English.

Can the workshop and sales reply together on WhatsApp?

Yes. All WhatsApp conversations end up in one inbox, and your team replies from there. Free has 1 seat, Starter 3, Basic 6 and Pro 12.

Do I need a new phone number for my sporting goods store?

No. You send with your own phone number. You connect it to SmartChat and confirm it with the code from Meta, the company behind WhatsApp. You connect one number per account.

What does WhatsApp marketing cost for a sporting goods store?

SmartChat Free costs 0 €, with no time limit and no credit card, with 100 messages one time only. Starter costs 299 € per month with 3,000 messages, Basic 499 € with 6,000 and Pro 999 € with unlimited messages. Sending costs no credits. All prices plus VAT, details under Pricing.

What fees does Meta charge my sporting goods store for WhatsApp?

Meta bills you directly for the fees for WhatsApp messages. You add a payment method in your Meta account. You only pay SmartChat for your plan. You can find the exact prices here.

How many automations does my sporting goods store get?

Free and Starter only have the fixed automation for new contacts (confirmation and thank-you). Custom automations are available from Basic: Basic has 3, one of them the fixed one, Pro unlimited. A custom automation sends automatically, for example the reminder the day before the running analysis.

How quickly is my sporting goods store ready with SmartChat?

You give SmartChat AI the address of your website. In 60 seconds your WhatsApp marketing system with landing page and QR code is ready. Then you connect your phone number and send your first newsletter.

How does a customer unsubscribe from my sporting goods store's WhatsApp newsletter?

Anyone who has confirmed your newsletter writes STOP into the WhatsApp chat with your sporting goods store. From then on SmartChat sends them nothing more, and they show up as unsubscribed in your contact list.

WhatsApp marketing for your sporting goods store in 60 seconds.

SmartChat AI analyzes your website. In 60 seconds, your landing page and the QR code are ready. Free costs €0 and needs no credit card.

Try for free