SmartChat vs. Callbell
SmartChat vs. Callbell.
According to their public pages, SmartChat and Callbell differ mainly in how they are built. SmartChat sends WhatsApp newsletters and follow-ups with built-in double opt-in and names four plans from €0 to €999 per month. Callbell describes a shared inbox for sales and support and names prices per agent per month of €14 and €18, each excluding VAT. As of: 02.11.2026.
The comparison table at a glance.
The table shows points that are stated on public pages for both providers. An x appears where Callbell does not describe the point on its pages. The information about Callbell comes from Callbell's pages, retrieved on 02.11.2026. According to the pricing page, Callbell's prices exclude VAT.
| SmartChat | Callbell | |
|---|---|---|
| Server location | Server in Germany | Data centers in the EU, according to the privacy policy |
| Automatic double opt-in | Confirmation when signing up via landing page or popup, in every plan | x |
| WhatsApp campaigns and newsletters | WhatsApp newsletter and follow-ups in every plan, including Free | WhatsApp campaigns: "Promotions and reminders to thousands of clients." |
| Automations | 1, 1, 3, unlimited (Free, Starter, Basic, Pro); in Basic and Pro, SmartChat builds your automation | Homepage names “No-code flows” |
| AI features | AI reply in every plan, even in Free; replies in the contact's language | “AI Agents” and chatbots according to the homepage |
| Monthly price from | €0 (Free), then €299 | “Multi-agent chat” €14 per agent, “Plus” €18 per agent; excl. VAT |
| Try for free | Free: no time limit, no credit card | 7-day trial without a credit card |
| Meta fees | You pay directly to Meta, SmartChat adds no markup | “The cost of WhatsApp conversations depends on Meta's rates.” |
| Add-ons and setup | No add-ons, no setup fee | Campaigns €0.02 per reached contact, Advanced Bot Builder €59 per month, additional account €20 per month |
| term and cancellation | No minimum term, no commitment; cancel any time, without notice period, up to 1 hour before the payment is taken | x |
| Integrations | API, MCP and webhook in every plan; Zapier, Make and n8n | “API and integrations” from the Plus plan; homepage names “No-code flows, API and webhooks” |
| Source | SmartChat pricing and feature pages | Callbell pricing, homepage, privacy policy |
x = not described on the provider's public pages, as of 02.11.2026.
Who fits what.
The answer depends on your business. The following points state documented features, not a verdict.
SmartChat features
- Built for WhatsApp marketing. After you enter your website, SmartChat AI builds the landing page, confirmation message and follow-ups in 60 seconds.
- Sign-up options in every plan. Landing page, website popup, click-to-WhatsApp button and QR code are included even in Free.
- Consent built in. The double opt-in runs automatically. You can download the proof of consent for each contact, with date, time and sign-up method, as a PDF.
- One pricing model without extras. Newsletter, follow-ups, API and MCP are included in every plan. Contacts are unlimited. There are no add-ons and no setup fee.
- No lock-in. There is no minimum term, and you can cancel any time.
Callbell features
- Shared inbox for sales and support. The homepage says: “Your sales and support team. With the superpowers of AI.”
- AI agents and chatbots. According to the homepage, they respond around the clock: “They reply 24/7, connect to hundreds of services via official connectors and pass hot leads to your people.”
- Billing per agent. The pricing page names “Multi-agent chat” and “Plus” with prices per agent per month, as well as an Enterprise plan with a custom price.
- Campaigns, flows and interfaces. The homepage names WhatsApp campaigns and “No-code flows, API and webhooks”.
When which provider fits
- You want to collect contacts, have them confirm and message them. For this, SmartChat describes landing page, popup, double opt-in, newsletter and follow-ups in one plan.
- You want a team to answer inquiries in a shared inbox. For this, Callbell describes an inbox for sales and support with billing per agent.
Prices and sample calculation.
The two providers' plans are not built the same way. Callbell charges per agent, SmartChat per account at a fixed price. That is why the tables first show what the providers themselves state. All amounts are in euros per month.
Plans at Callbell
Callbell's pricing page says: “Prices exclude VAT.” Billing is monthly.
| Multi-agent chat | Plus | Enterprise | |
|---|---|---|---|
| Price per agent per month (excl. VAT) | 14 € | 18 € | Custom |
| API and integrations | Only from Plus | Yes | Yes, plus ChatGPT integration and SAML/SSO |
| test | 7 days without a credit card | ||
| Source | Callbell pricing | ||
SmartChat plans
SmartChat has four plans with a fixed price. Paying 3 months in advance gets you a 24 % discount, 12 months in advance 37 %.
| Free | Starter | Basic | Pro | |
|---|---|---|---|---|
| Price per month | 0 € | 299 € | 499 € | 999 € |
| Price per month when paying 12 months in advance | 0 € | 188 € | 314 € | 629 € |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Messages | 100 one-time | 3,000 per month | 6,000 per month | Unlimited |
| team seats | 1 | 3 | 6 | 12 |
| Automations | 1 | 1 | 3 | Unlimited |
| Source | SmartChat pricing | SmartChat pricing | SmartChat pricing | SmartChat pricing |
Example calculation: team of 3 people
At Callbell, you pay the plan price for each agent. At SmartChat, the Starter plan includes 3 team seats. The calculation only adds up the stated prices. It says nothing about other differences, for example in newsletter, double opt-in or campaign costs.
| Provider and plan | Calculation per month | result |
|---|---|---|
| Callbell Multi-agent chat | 3 x 14 € | €42 excl. VAT |
| Callbell Plus | 3 x 18 € | €54 excl. VAT |
| SmartChat Starter | €299 (3 team seats) | 299 € |
| SmartChat Starter with 12 months in advance | €188 x 12 months = €2,256 | €188 per month |
| Source | Callbell pricing, SmartChat pricing |
Fees for messages
On its pricing page, Callbell writes: “The cost of WhatsApp conversations depends on Meta's rates.” For campaigns, the page also names €0.02 per reached contact. With SmartChat, you pay Meta fees directly to Meta through the payment method in your Meta account. SmartChat charges no markup per message.
Fits less well, when.
At SmartChat
- You want to send messages across multiple channels. SmartChat only sends via WhatsApp.
- You want to build a chatbot yourself. SmartChat has no chatbot builder. SmartChat AI replies to messages, and in the Basic and Pro plans, SmartChat builds your automation.
- You need multiple WhatsApp numbers in one account. One account has 1 WhatsApp number. For multiple numbers, you create multiple accounts.
- You want to resell SmartChat under your own name. There is no white label.
With Callbell
- You need API and integrations even in the cheapest plan. Callbell names them on its pricing page from the Plus plan.
- You want to send campaigns without a price per reached contact. The pricing page names €0.02 per reached contact.
FAQ about SmartChat and Callbell.
What is the difference between SmartChat and Callbell?
According to their public pages, SmartChat and Callbell differ in how they are built. SmartChat is built around the WhatsApp newsletter, follow-ups and built-in double opt-in, with fixed plans from €0. Callbell describes a shared inbox for sales and support and charges per agent. All points are in the table above.
Where do SmartChat and Callbell store the data?
SmartChat's servers are in Germany. Callbell writes in its privacy policy that the data is stored in data centers in the EU. You can find more about SmartChat's data protection on the page Privacy.
Does Callbell have a double opt-in?
On the public Callbell pages we checked, a double opt-in is not described, as of 02.11.2026. With SmartChat it runs automatically: anyone who signs up via landing page or popup confirms in WhatsApp. This applies in every plan, even in Free.
What does Callbell cost?
Callbell's pricing page names “Multi-agent chat” for €14 and “Plus” for €18 per agent per month, each excluding VAT. The Enterprise plan has a custom price. There is a 7-day trial without a credit card. As of: 02.11.2026, source: Callbell pricing.
What does SmartChat cost compared to Callbell?
Free costs €0, Starter €299, Basic €499 and Pro €999 per month. With 3 months in advance you save 24%, with 12 months in advance 37%. Contacts are unlimited in every plan. Source: SmartChat pricing. The Free plan runs with no time limit and no credit card.
What extra costs does Callbell name?
On its pricing page, Callbell names €0.02 per reached contact for campaigns, €59 per month for the Advanced Bot Builder and €20 per month for an additional account. On WhatsApp, the page says: “The cost of WhatsApp conversations depends on Meta's rates.” At SmartChat there are no add-ons and no setup fee, and you pay Meta fees directly to Meta.
How long are you tied in with SmartChat?
SmartChat has no minimum term and no commitment. You cancel any time without notice period, up to 1 hour before the payment is taken, and the paid period continues. The pages we checked say nothing about Callbell's contract term and cancellation.
How do the two providers send campaigns?
SmartChat includes the WhatsApp newsletter and follow-ups in every plan, even in Free. Sending costs no credits at SmartChat. Callbell describes WhatsApp campaigns for “Promotions and reminders to thousands of clients.”
What AI features do SmartChat and Callbell have?
SmartChat AI replies to messages in the contact's language and is included in every plan, even in Free. Usage runs on credits, for example 20 per AI reply. On its homepage, Callbell names AI agents and chatbots.
What connection options do the two offer?
Which team is Callbell right for, and which is SmartChat right for?
Callbell describes itself as an inbox for the sales and support team. SmartChat describes itself as a WhatsApp marketing solution where contacts sign up, confirm and receive messages. Which way suits you depends on whether you want to answer inquiries as a team or win and message contacts.
Where does the information about Callbell come from?
The information about Callbell comes from Callbell's public pages, retrieved on 02.11.2026. All sources are listed at the bottom of the page. Prices and features may change. SmartChat is the provider of this page. You can report an incorrect statement via Contact .
Try SmartChat for free.
Enter your website. In 60 seconds, your WhatsApp marketing system is ready, no credit card needed.
Sources and date. All information about Callbell comes from the provider's public pages, retrieved on 02.11.2026. Prices and features may change. SmartChat is the provider of this page. This comparison was written by SmartChat and is not legal advice.
Callbell: Callbell pricing · Callbell homepage · Callbell privacy policy
SmartChat: SmartChat pricing · Landing page · Website popup · Double opt-in · proof of consent · API · MCP
Callbell is a trademark of its respective owners. Found an incorrect statement? Please report it via Contact.
Last updated: By SmartChat Team