HubSpot alternative compared
HubSpot alternative compared.
HubSpot alternative: Here, HubSpot (Marketing Hub), Mailchimp and KlickTipp sit next to SmartChat, which sends only via WhatsApp. In their public information, the four differ on consent, automations, setup and cancellation. SmartChat lists four plans from €0 to €999 per month, no setup fee and no minimum term. As of: 02.11.2026.
The comparison table at a glance.
The information on HubSpot, Mailchimp and KlickTipp comes from the providers' public pages, retrieved on 02.11.2026. Statements in quotation marks are verbatim quotes from the providers.
| SmartChat | HubSpot | Mailchimp | KlickTipp | |
|---|---|---|---|---|
| WhatsApp newsletter and follow-ups | Newsletter and follow-ups in every plan, including Free | Limit according to the help page: “A limit of 1,000 template messages per month is shared by all your connected WhatsApp business accounts.” | x | The help center describes sending WhatsApp templates via Make. This requires a “Premium subscription or higher so that you have access to the API” |
| Automations | 1, 1, 3, unlimited (Free, Starter, Basic, Pro) | Marketing Hub Professional: “Up to 300 workflows for 10 teams.” | Essentials: “Up to 4 flow steps” | Automated campaigns: 3, 6, 10, any number (Standard, Premium, Deluxe, Enterprise) |
| Monthly price from, discount | €0 (Free), then €299. 24% off when paying 3 months in advance, 37% when paying 12 months in advance | Free 0 USD. The page states: “Price shown in USD and subject to applicable tax.” | Free plan up to 250 contacts. “Businesses with 10,000+ contacts can save 15% on their first 12 months.” | Standard €30, Premium €50, Deluxe €70, Enterprise from €170 per month with monthly payment; 10% less with annual and 20% less with two-year payment. “Alle Preise verstehen sich zuzüglich gesetzlicher Umsatzsteuer.” |
| Add-ons and setup | No add-ons, no setup fee, no markup per message; you pay Meta fees directly to Meta | Pricing page: “Cost shown does not include the required, one-time Professional Onboarding for a fee of $3,000.” Enterprise: 7,000 USD one-time. Extra seats from 45 USD (Professional) or 75 USD (Enterprise) per month | x | One-time setup: €0 for Standard, Premium and Deluxe, from €699 for Enterprise |
| term and cancellation | No minimum term, no lock-in; cancel anytime up to 1 hour before the payment is taken; your paid time keeps running | Subscriptions renew automatically. Terms and conditions: “you may not cancel your subscription prior to the end of your Current Term” | "Cancel or downgrade to our basic Free plan at any time." | Term agreed individually, automatic renewal; cancellation in writing at least six weeks before the end of the term (terms and conditions) |
x = not described on the provider's public pages, as of 02.11.2026.
Consent and integrations
We have no verified information on Mailchimp for these three points. That's why the second table only shows HubSpot and KlickTipp.
| SmartChat | HubSpot | KlickTipp | |
|---|---|---|---|
| proof of consent | Per contact with date, time and channel, as a PDF, in every plan | Subscription history for each contact with “the legal basis, explanation, and timestamp of each subscription change”. Exporting consent isn't described on the page we checked | For each lead, KlickTipp stores the IP address, time and URL of the sign-up page, and on confirmation also the time and IP |
| Automatic double opt-in | Automatic, in every plan: anyone who signs up via landing page or popup confirms in WhatsApp | Help page on double opt-in: “double opt-in applies only to marketing emails” | Double opt-in via confirmation email; the address is only added to the address book after confirmation |
| Integrations | API, MCP, webhook, Zapier, Make and n8n, in every plan | API with root path https://api.hubapi.com/ (“All APIs, whether legacy, new, or beta, use the same root path as before”) | According to the pricing page, REST API in Premium, Deluxe and Enterprise; the homepage mentions 1,170 integrations |
Who fits what.
The answer depends on which channel you want to reach your contacts through. The points below are verified features, not a verdict.
SmartChat features
- Only WhatsApp, but ready to go. You enter your website, and SmartChat AI builds your landing page, confirmation message and follow-ups in 60 seconds.
- Consent built in. The double opt-in runs automatically, and you download the proof for each contact with date, time and channel as a PDF.
- Read, not just opened. SmartChat states that 98% of WhatsApp messages are read, while only 15 to 20% of emails are opened.
- One price, no extras. Newsletters, follow-ups, API, MCP and webhook come with every plan. There are no add-ons and no setup fee.
- No lock-in. You can cancel anytime, with no notice period.
HubSpot features
- Workflows in Marketing Hub. The Professional page states “Up to 300 workflows for 10 teams.”
- consent history. HubSpot keeps a subscription history for each contact with legal basis, explanation and timestamp.
- WhatsApp with a limit. The help center lists 1,000 template messages per month, shared across all connected WhatsApp accounts.
- One-time onboarding. The pricing page lists 3,000 USD for Professional and 7,000 USD for Enterprise.
Mailchimp features
- Free plan. Free covers up to 250 contacts.
- Cancel anytime. The pricing page says you can cancel or switch to Free anytime.
- flow steps. In the Essentials plan, the page lists up to 4 flow steps.
KlickTipp features
- Prices from €30 per month. That's the Standard plan, plus VAT. Setup costs €0 for Standard to Deluxe.
- Automated campaigns. 3 in Standard, 6 in Premium, 10 in Deluxe, unlimited in Enterprise.
- Double opt-in by email. KlickTipp stores the IP address, time and URL of the sign-up page.
Prices at a glance.
The providers bill differently. That's why we only show amounts that are clearly stated on the providers' pages. SmartChat and KlickTipp list amounts in euros per month, HubSpot in US dollars.
KlickTipp plans
KlickTipp lists four plans. The pricing page says: “Alle Preise verstehen sich zuzüglich gesetzlicher Umsatzsteuer.”
| Standard | Premium | Deluxe | Enterprise | |
|---|---|---|---|---|
| Price per month with monthly payment | 30 € | 50 € | 70 € | from €170 |
| Price per month with annual payment | 27 € | 45 € | 63 € | from €153 |
| Price per month with two-year payment | 24 € | 40 € | 56 € | from €136 |
| One-time setup | 0 € | 0 € | 0 € | from €699 |
| Automated campaigns | 3 | 6 | 10 | Unlimited |
| Source | KlickTipp pricing | KlickTipp pricing | KlickTipp pricing | KlickTipp pricing |
HubSpot prices
HubSpot shows Marketing Hub prices in USD. Free costs 0 USD. Professional and Enterprise add a one-time onboarding fee; the amounts are in the table above. You'll find the exact monthly amounts on HubSpot's pricing page.
Mailchimp prices
Mailchimp lists a Free plan up to 250 contacts and 15% off the first 12 months for 10,000 contacts or more. We don't list other amounts here, because the information we checked isn't clear.
SmartChat plans
SmartChat has four plans with a fixed price, regardless of how many contacts you have. Paying 3 months in advance gets you 24 % off, 12 months in advance 37 %.
| Free | Starter | Basic | Pro | |
|---|---|---|---|---|
| Price per month | 0 € | 299 € | 499 € | 999 € |
| Price per month when paying 3 months in advance | 0 € | 227 € | 379 € | 759 € |
| Price per month when paying 12 months in advance | 0 € | 188 € | 314 € | 629 € |
| Messages | 100 one-time | 3,000 per month | 6,000 per month | Unlimited |
| Automations | 1 | 1 | 3 | Unlimited |
| Source | SmartChat pricing | SmartChat pricing | SmartChat pricing | SmartChat pricing |
Meta fees
With SmartChat, you pay the Meta fees directly to Meta, using the payment method in your Meta account. SmartChat adds nothing on top.
Fits less well, when.
At SmartChat
- You want to send messages by email. SmartChat only sends via WhatsApp.
- You want to build a chatbot yourself. SmartChat has no chatbot builder. On the Basic and Pro plans, SmartChat builds your automation for you.
- You need multiple WhatsApp numbers in one account. One account holds 1 WhatsApp number. For every additional number, you set up a separate account.
- You need several automations of your own on the Starter plan. Your own automations start with Basic. The one automation in Starter is the fixed double opt-in automation.
With the other providers
- You want to get started without a mandatory setup. For HubSpot Professional, the pricing page lists a required one-time setup of 3,000 USD.
- You want to be able to cancel anytime. According to their terms, HubSpot and KlickTipp rule out early cancellation. KlickTipp requires a notice period of six weeks before the term ends.
- You are looking for a WhatsApp newsletter. It is not described on the Mailchimp pages we checked (as of 02.11.2026).
- You want double opt-in via WhatsApp. The HubSpot help pages mention double opt-in only for marketing emails.
Frequently asked questions about the HubSpot alternative.
Which HubSpot alternative sends via WhatsApp?
SmartChat sends only via WhatsApp and has landing page, newsletter, follow-ups and double opt-in in every plan. HubSpot's help mentions WhatsApp with a limit of 1,000 template messages per month. Mailchimp doesn't describe WhatsApp on the pages we checked.
How do HubSpot and SmartChat differ on consent?
HubSpot keeps a subscription history for each contact with legal basis, statement and timestamp. The help pages mention double opt-in only for marketing emails. SmartChat confirms automatically in WhatsApp and gives you the proof of consent for each contact with date, time and method as a PDF.
How much does SmartChat cost per month compared with HubSpot?
Free costs 0 €, Starter 299 €, Basic 499 € and Pro 999 € per month. With 3 months in advance you get 24 % off, with 12 months in advance 37 %. All prices are on the page Pricing.
What prices does KlickTipp list compared with HubSpot?
KlickTipp lists Standard for €30, Premium for €50, Deluxe for €70 and Enterprise from €170 per month with monthly payment. The pricing page says all prices are plus statutory VAT. As of: 02.11.2026.
How much does HubSpot cost?
HubSpot shows Marketing Hub prices in US dollars. Free costs 0 USD. For Professional, the pricing page lists a required one-time onboarding of 3,000 USD, for Enterprise 7,000 USD. You can look up the monthly amounts at HubSpot.
Does setup cost extra?
Not at SmartChat: there's no setup fee and no add-ons. KlickTipp lists €0 for Standard to Deluxe and from €699 for Enterprise. HubSpot lists 3,000 USD for Professional and 7,000 USD for Enterprise.
How long am I tied in?
SmartChat has no minimum term. You can cancel anytime, up to 1 hour before you're charged. Mailchimp says you can cancel anytime. At KlickTipp, you must cancel at least six weeks before the term ends. According to its terms and conditions, HubSpot doesn't allow cancellation before the end of the term.
How many automations do SmartChat's and HubSpot's plans include?
SmartChat has 1 automation in Free, 1 in Starter, 3 in Basic and unlimited in Pro. KlickTipp lists 3, 6, 10 or any number of automated campaigns. HubSpot lists up to 300 workflows for 10 teams in Marketing Hub Professional.
Can I send a WhatsApp newsletter with Mailchimp?
A WhatsApp newsletter isn't described on the Mailchimp pages we checked, as of 02.11.2026. At SmartChat, WhatsApp newsletters and follow-ups come with every plan, including Free.
What integrations do the providers have?
SmartChat offers API, MCP, webhook, Zapier, Make and n8n in every plan. HubSpot lists an API at api.hubapi.com. According to its pricing page, KlickTipp offers the REST API from Premium, and its home page mentions 1,170 integrations.
What sources does the comparison with HubSpot, Mailchimp and KlickTipp use?
This comparison uses the public pages of HubSpot, Mailchimp and KlickTipp, retrieved on 02.11.2026. SmartChat is the provider of this page. Prices and features may change. If you spot an incorrect statement, tell us via Contact.
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Sources and date. All statements about HubSpot, Mailchimp and KlickTipp come from the providers' public pages, retrieved on 02.11.2026. Prices and features may change. SmartChat is the provider of this page. This comparison comes from SmartChat and is not legal advice.
HubSpot: HubSpot pricing Marketing Hub · HubSpot pricing Professional · HubSpot terms of use · HubSpot help: WhatsApp in the inbox · HubSpot help: consent for WhatsApp · HubSpot help: double opt-in · HubSpot developers: API
Mailchimp: Mailchimp pricing
KlickTipp: KlickTipp pricing · KlickTipp terms and conditions · KlickTipp double opt-in process · KlickTipp help: WhatsApp with Make
SmartChat: SmartChat pricing · Landing page · Website popup · Click-to-WhatsApp button · Double opt-in · proof of consent · API · MCP
HubSpot, Mailchimp and KlickTipp are trademarks of their respective owners. Found an incorrect statement? Please report it via Contact.
Last updated: By SmartChat Team