SmartChat vs. HubSpot
SmartChat vs. HubSpot.
According to their public pages, SmartChat and HubSpot differ on consent, pricing structure and contract term. SmartChat lists four plans from 0 € to 999 € per month, no add-ons, no setup fee and no minimum term. HubSpot lists prices in US dollars, plus tax, a mandatory onboarding of 3,000 USD for Professional, and in its terms of use an exclusion of cancelling before the end of the current term. As of: 02.11.2026.
The comparison table at a glance.
The table shows only points that are listed on public pages for both providers. The information about HubSpot comes from HubSpot's pages, retrieved on 02.11.2026, and refers to the Marketing Hub. HubSpot's quotes are in English and are shown in the original, followed by the translation.
| SmartChat | HubSpot | |
|---|---|---|
| proof of consent | Per contact with date, time and method, available as a PDF, in every plan | Subscription history per contact: "the legal basis, explanation, and timestamp of each subscription change" (legal basis, explanation and timestamp of every change) |
| Double opt-in | Automatic: confirmation on sign-up via landing page or popup, in every plan | Help page on double opt-in: "double opt-in applies only to marketing emails" (applies only to marketing emails) |
| Messages per month | WhatsApp newsletter and follow-ups in every plan; 100 once (Free), 3,000 (Starter), 6,000 (Basic) per month, Pro unlimited | "A limit of 1,000 template messages per month is shared by all your connected WhatsApp business accounts." (1,000 template messages per month, shared across all connected WhatsApp accounts) |
| Automations | 1, 1, 3, unlimited (Free, Starter, Basic, Pro) | Professional: "Up to 300 workflows for 10 teams." (up to 300 workflows for 10 teams) |
| Monthly price from | €0 (Free), then €299 (Starter) | Free 0 USD; Starter from 7 USD or 20 USD per seat and month (the page does not clearly label the two values); "*Price shown in USD and subject to applicable tax." |
| Free plan | Free: no time limit, no credit card, 100 messages one time | Free: 0 USD, up to 2 users |
| Setup and add-ons | No add-ons, no setup fee, no extra charge per message; you pay Meta fees directly to Meta, SmartChat adds no markup | Professional: "Cost shown does not include the required, one-time Professional Onboarding for a fee of $3,000." (mandatory onboarding, one-time 3,000 USD) |
| term and cancellation | No minimum term, no lock-in; cancel at any time, without notice, up to 1 hour before the payment is taken; the time you've paid for keeps running | Terms of use: "you may not cancel your subscription prior to the end of your Current Term" (no cancelling before the end of the current term) |
| Integrations | API, MCP, webhook, Zapier, Make, n8n; API, MCP and webhook in every plan | API with the root address "https://api.hubapi.com/" |
| Privacy and server location | Server in Germany | EU data center without a named location; "Customers who only use free services will be assigned a data center in the United States." (customers who only use free services are in a data center in the USA) |
| Source | SmartChat pricing and feature pages | HubSpot pricing, terms of use, help, data centers |
Who fits what.
The answer depends on what you need. The points below list documented features, not a verdict.
SmartChat features
- Built for WhatsApp marketing. SmartChat only sends via WhatsApp. Once you enter your website, SmartChat AI builds your landing page, confirmation message and follow-ups in 60 seconds.
- Consent built in. Double opt-in runs automatically, and you can download the proof of consent for each contact as a PDF.
- Sign-up options in every plan. Landing page, website popup, click-to-WhatsApp button and QR code are included even in Free.
- Prices in euros, with no extras. There are no add-ons, no setup fee and no extra charge per message.
- No lock-in. There is no minimum term. You cancel any time.
HubSpot features
- History of consent. HubSpot keeps a subscription history for each contact with legal basis, explanation, timestamp and user.
- Consent by keyword. For WhatsApp, the help page describes keywords in the chat history. The English ones are "START, SUBSCRIBE, UNSTOP".
- Workflows for teams. Professional lists up to 300 workflows for 10 teams.
- Tiered plans with seats. The Marketing Hub has the plans Free, Starter, Professional and Enterprise, with per-seat prices on the Starter plan.
- Data agreement in the terms. According to the page, the Data Processing Agreement is part of the Customer Terms of Service.
Prices and contract term.
The prices of the two providers cannot be combined into one calculation: SmartChat lists euros, HubSpot lists US dollars plus tax, and HubSpot's page lists two values per plan without labeling them clearly. That is why there is no calculation example here, just the statements of both pages side by side.
SmartChat plans
SmartChat lists four plans with a fixed price, all in euros per month. Free has no time limit and needs no credit card.
| Free | Starter | Basic | Pro | |
|---|---|---|---|---|
| Price per month | 0 € | 299 € | 499 € | 999 € |
| Price per month when paying 3 months in advance (24% off) | 0 € | 227 € | 379 € | 759 € |
| Price per month when paying 12 months in advance (37% off) | 0 € | 188 € | 314 € | 629 € |
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Messages | 100 one-time | 3,000 per month | 6,000 per month | Unlimited |
| team seats | 1 | 3 | 6 | 12 |
| Automations | 1 | 1 | 3 | Unlimited |
| Credits for SmartChat AI | 500 one-time | 3,000 per month | 6,000 per month | 12,000 per month |
| Source | SmartChat pricing | SmartChat pricing | SmartChat pricing | SmartChat pricing |
Plans in the HubSpot Marketing Hub
HubSpot lists the prices in US dollars. The page says: "*Price shown in USD and subject to applicable tax." The "Statement" column gives the numbers the way the page lists them.
| plan | Statement on the page | Note |
|---|---|---|
| Free | 0 USD | Up to 2 users |
| Starter | From 7 USD or 20 USD per seat and month | Two values, not clearly labeled |
| Professional | 800 USD or 890 USD per month | Two values, not clearly labeled; plus a one-time mandatory onboarding of 3,000 USD |
| Enterprise | 3,600 USD per month | |
| Source | HubSpot pricing Marketing Hub | As of 02.11.2026 |
term and cancellation
SmartChat has no minimum term. You cancel any time, with no notice period, up to 1 hour before the payment is taken, and the time you paid for keeps running. There is no refund. A plan change applies immediately, and the difference for the remaining time is credited or charged. In its terms of use, HubSpot writes: "you may not cancel your subscription prior to the end of your Current Term". In plain English: you may not cancel your subscription before the current term ends.
Fits less well, when.
At SmartChat
- You want to send messages across multiple channels. SmartChat only sends via WhatsApp.
- You want to build a chatbot yourself. SmartChat has no chatbot builder. SmartChat AI replies to messages, and in the Basic and Pro plans, SmartChat builds your automation.
- You need multiple WhatsApp numbers in one account. One account has 1 WhatsApp number. For multiple numbers, you create multiple accounts.
- You want to resell SmartChat under your own name. There is no white label.
- You need several automations of your own in the cheapest plan. Your own automations start with Basic. The one automation in Starter is the fixed double opt-in automation.
With HubSpot
- You are looking for a double opt-in for WhatsApp contacts. The help page on double opt-in says: "double opt-in applies only to marketing emails".
- You want to plan your costs in euros up front. The prices are in US dollars, plus tax, and for Professional a mandatory onboarding of 3,000 USD is added.
- You want to start with no commitment. The terms of use rule out cancelling before the end of the current term.
- You want your data stored in the EU even on the free plan. According to the data centers page, customers who only use free services are in a data center in the USA.
- You want to send more than 1,000 WhatsApp template messages per month. HubSpot lists a limit of 1,000 per month for this, shared across all connected WhatsApp accounts.
FAQ about SmartChat and HubSpot.
How do SmartChat and HubSpot differ on consent and pricing structure?
According to their public pages, SmartChat and HubSpot differ on consent, pricing structure and contract term. SmartChat includes double opt-in and proof of consent in every plan, lists prices in euros without add-ons and has no minimum term. HubSpot lists prices in US dollars plus tax, a mandatory onboarding for Professional, and rules out cancelling before the end of the term.
What does HubSpot cost compared to SmartChat?
The prices cannot be added up directly. SmartChat costs 0 €, 299 €, 499 € and 999 € per month. For the Marketing Hub, HubSpot lists Free at 0 USD, Starter from 7 or 20 USD per seat, Professional at 800 or 890 USD and Enterprise at 3,600 USD per month, plus tax. HubSpot's page does not clearly label the two values for each plan.
Does HubSpot have a double opt-in for WhatsApp?
On its help page about double opt-in, HubSpot writes: "double opt-in applies only to marketing emails". For WhatsApp, the help page instead describes keywords in the chat history, which in English are START, SUBSCRIBE and UNSTOP. With SmartChat, this runs Double opt-in automatically: whoever signs up through a landing page or popup confirms in WhatsApp.
How do you prove consent with HubSpot?
HubSpot keeps a subscription history for each contact with legal basis, explanation, timestamp and user. With SmartChat, you download the proof of consent for each contact, with date, time and method, as a PDF. Both statements are on the providers' public pages.
How many WhatsApp messages are included with each?
SmartChat includes 100 messages once in Free, 3,000 per month in Starter, 6,000 in Basic and unlimited in Pro. Sending costs no credits. HubSpot lists a limit of 1,000 WhatsApp template messages per month, shared across all connected WhatsApp accounts.
How many automations do SmartChat and HubSpot offer?
SmartChat has 1 automation in Free, 1 in Starter (the fixed double opt-in automation), 3 in Basic and unlimited in Pro. In Basic and Pro, SmartChat builds your automation for you on request. For Professional, HubSpot lists up to 300 workflows for 10 teams.
Does HubSpot charge for setup?
For HubSpot Professional, yes: the pricing page says the listed costs do not include "the required, one-time Professional Onboarding for a fee of $3,000". SmartChat has no setup fee, no add-ons and no extra charge per message.
Can you cancel any time with HubSpot and SmartChat?
With SmartChat, yes: you cancel with no notice period up to 1 hour before the payment is taken, and the time you paid for keeps running. In its terms of use, HubSpot writes: "you may not cancel your subscription prior to the end of your Current Term". So there is no cancelling before the current term ends.
Where is the data stored with SmartChat and with HubSpot?
SmartChat's servers are in Germany. HubSpot lists an EU data center without naming a location. HubSpot also writes: "Customers who only use free services will be assigned a data center in the United States."
What integrations are there?
Do you pay anything on top of the Meta fees with SmartChat?
No. You pay the Meta fees directly to Meta, using the payment method in your Meta account, and SmartChat adds nothing on top.
Try SmartChat for free.
Enter your website. In 60 seconds, your WhatsApp marketing system is ready, no credit card needed.
Sources and date. All information about HubSpot comes from the provider's public pages, retrieved on 02.11.2026. Prices and features can change. SmartChat is the provider of this page. This comparison comes from SmartChat and is not legal advice.
HubSpot: HubSpot pricing Marketing Hub · HubSpot pricing Professional · HubSpot terms of use · HubSpot Data Processing Agreement · HubSpot data centers · HubSpot help: consent for WhatsApp · HubSpot Help: Connect WhatsApp · HubSpot help: double opt-in · HubSpot API
SmartChat: SmartChat pricing · Landing page · Website popup · Click-to-WhatsApp button · Double opt-in · proof of consent · API · MCP
HubSpot is a trademark of its respective owners. Found an incorrect statement? Please report it via Contact.
Last updated: By SmartChat Team