Connect Mailchimp to SmartChat.
Connect Mailchimp in the AI Chat. Then SmartChat confirms every sign-up in WhatsApp and keeps the tags in your list up to date.
This is how you connect Mailchimp.
Everything happens in the AI Chat. You don't need login details or a tech team.
- 1
You write what you want
SmartChat AI replies with a card and the button to connect.
I want to connect Mailchimp. - 2
You sign in to Mailchimp
The Mailchimp sign-in window opens, you pick your account and allow access. You only enter your password there.
I've signed in to Mailchimp. - 3
You name the goal
From now on, an automation can carry out actions in Mailchimp.
Give every new contact from my landing page the tag Autumn Evening in Mailchimp.
Three shops, three special occasions.
Every message goes out in WhatsApp. Mailchimp stays your place for lists and tags.
Sign-up confirmed, spot reserved.
The bouquet is ready, pickup is sorted.
Reminder about a voucher before it expires.
From sign-up to the Mailchimp list.
A sign-up via landing page, popup or QR code starts the automation. The contact then gets a WhatsApp, and is tagged in Mailchimp.
Sign-up form
Your contact signs up via landing page,, popup or QR code.
SmartChatConfirmation
They confirm by double opt-in. Only then do they count as a confirmed contact.
Double opt-inMatching
If there's an address in the data, the automation can find the contact in Mailchimp and create or update them.
MailchimpMessage
The approved template goes to the contact in WhatsApp.
WhatsApp
On the lock screen of your contacts.
With double opt-in
WhatsApp newsletters only go to confirmed contacts. An address in Mailchimp doesn't replace this confirmation.
Unsubscribe anytime
Anyone who writes STOP won't get anything more from you.
Replies in the inbox
Every question lands in the inbox.
What an automation can do in Mailchimp.
These actions are listed in the connection overview. You describe the goal, SmartChat AI picks the right one.
- Add new contacts to my audience Regular Customers.
Create or update a member
An entry in an audience is created or updated.
- Give everyone who confirms the shopping evening the tag Shopping Evening.
Set tags
Tags can be added to or removed from a member.
- Add a note in Mailchimp when a contact cancels in WhatsApp.
Add a note
An internal note is saved on the member.
- Create a segment Advent Customers and add everyone who said yes.
Manage segments
A segment can be created, and a member can be added to it.
- Before sending the message, check whether the contact is already in Mailchimp.
Look up a member
Information about a member and their tags can be retrieved.
Three days after the purchase comes the follow-up.
A second automation waits after the purchase and then sends a message with a care tip and an occasion.
Timed
The trigger is a point in time.
Matched to the purchase
Details from the contact data appear in the message.
Two worlds brought together.
Separate lists
- Mailchimp knows the address,WhatsApp knows the chat.
- You manage tags twice, in two programs.
- Anyone who cancels in WhatsApp is still listed as open in Mailchimp.
- You write messages one by one.
With SmartChat
- One automation syncsas soon as someone signs up.
- Tags and notes come from the flow.
- Cancellations in the chat can be recorded as a note.
- The message goes out on its own.
Frequently asked questions about Mailchimp and SmartChat.
How do Mailchimp and SmartChat work together?
You connect Mailchimp in the AI Chat. After that, an automation can carry out actions in Mailchimp, for example setting tags. The message to your contact goes out in WhatsApp.
Does SmartChat send my campaigns?
No. SmartChat only sends WhatsApp. Mailchimp stays your tool for audiences, tags and segments.
Do my Mailchimp subscribers come into SmartChat automatically?
No, that kind of sync isn't planned here. Anyone who wants to get WhatsApp messages from you signs up via landing page, popup or QR code and confirms by double opt-in.
Does consent from Mailchimp also count for WhatsApp?
No. WhatsApp newsletters only go to contacts who are confirmed in SmartChat.
Which Mailchimp actions are possible?
According to the connection overview: create or update members, set tags, add notes, create segments and add members to them, and look up member information. SmartChat AI picks based on your goal.
Can Mailchimp notify SmartChat?
Yes, via an automation's secret webhook address, directly or through Make, Zapier or n8n. If there's no phone number in the event, SmartChat can't send a WhatsApp and skips the step.
What happens if the contact has no email address?
Then there's nothing SmartChat can search for in Mailchimp. The step is skipped, and the WhatsApp still goes out.
Who sets this up?
Only admins build and change automations with SmartChat AI. You see the flow before it runs, and you can undo changes.
How many automations are included?
Free and Starter each have one fixed automation for new contacts. Basic has 3, one of them fixed, and Pro unlimited. An automation with Mailchimp counts as an additional one.
What does this cost me?
Free costs €0, Starter €299, Basic €499 and Pro €999 per month, each plus VAT. Sending and every run cost 0 credits. Meta charges its own fees. The prices are listed here.
Why does every message need a template?
Outside the inbox, SmartChat only sends templates that Meta has reviewed and approved. SmartChat AI writes them and submits them. Replies within the open window run in the inbox.
What does STOP mean for my list?
Anyone who writes STOP is unsubscribed right away and gets no more newsletters and no more automations.
Connect Mailchimp. In 60 seconds your system is ready.
Enter your website, and SmartChat AI builds your landing page, confirmation and thank-you message in 60 seconds. Then you connect Mailchimp in the AI Chat.