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WhatsApp marketing for education providers.

With SmartChat you send prospects and participants on WhatsApp whatever is coming up: a new course in the program, the registration deadline for your course or the invitation to the info evening.

Example of a WhatsApp newsletter about the new annual program

Open monthly planner on a wooden table, image in the newsletter

image

A photo from your classroom or a calendar for the new program. You choose it from your website or upload your own image.

👋 Hello Ute, 📖 our 2027 program is here, with new evening courses, certificate programs and seminars for work and leisure. 💻 New in the lineup: Spreadsheets for Everyday Office Work, on four Saturdays starting in February. You learn formulas, charts and clean lists. 🌍 For languages, we are offering for the first time Spanish for Travel, as an intensive week during the Easter holidays. 🎤 If you want to speak more confidently in front of people, you'll find the weekend Speaking Without Stage Fright. 🗓️ You can see all dates clearly sorted by month. ✅ Many groups are small, and early registrations get the best spots.
17:04

Text

SmartChat AI writes it from your course program. Course titles, dates and prices are in bold.

View 2027 program

button

One click opens your 2027 program on your website. Your prospect lands right on the dates.

SmartChat informs your participants automatically.

Welcome after signing up, confirmation of the course booking and a reminder before the first session: SmartChat sends these messages without you having to take care of it.

As soon as a prospect confirms
Interior of office with white table near red stools and whiteboard on wall near lamp and glass wall
📚 Thanks, you're now signed up.🏫 We are an academy for careers and languages in the middle of the city, with small groups and experienced instructors.🗓️ Here you'll hear about new courses, info evenings and the Registration deadline of popular programs.📍 Our building is right on Lindenplatz, there is parking in the courtyard.💬 If you have a question about what we offer, just write it in this chat.☀️ We look forward to seeing you soon in one of our rooms .19:06
Open course program

Welcome after signing up

Anyone who signs up and confirms gets a thank-you right away. That way every prospect knows which messages come from you.

As soon as your course management reports
A bright empty classroom with wooden tables and chairs, ready for students.
👋 Hello Christine,✅ your registration for Accounting with Certificate has arrived with us.🗓️ The first Saturday is November 7, starting at 9 am in Room 4.🧾 The invoice for 1.290 € will arrive by mail in the next few days.🧮 Bring a calculator with you, all materials are ready for you at your seat.☕ During the lunch break, coffee and small snacks are available in the lounge.10:22
View course details

Confirmation of the course booking

If your course management reports a new registration via a webhook, SmartChat immediately sends the participant all the key details.

1 day before the course starts
Spacious and well-lit indoor hallway featuring decor and open doors.
👋 Hello Peter,📅 tomorrow at 6:30 pm is the start of your course Bookkeeping for Beginners.🚪 We'll see you in Room 2 on the first floor. The elevator is right next to reception, where you'll also find the map of all rooms.✏️ All you need to bring is a notepad and pen, you'll get the course materials on site.🚌 The Lindenplatz stop is two minutes away.📲 Can't make it on time? Just let us know here.16:00
Open directions

Reminder before the first evening

Through the calendar connection, SmartChat knows every course date and sends the room and time the day before. Nobody has to search for the right seminar room on the first evening.

This is how you collect contacts for your courses.

Prospects sign up themselves: on your website, via a link or with the QR code in the classroom. They only get your newsletter once they have confirmed in WhatsApp.

  1. 1

    Your prospect sees the window in the course program

    On the page with your courses, SmartChat asks via popup whether the visitor wants to receive dates and free spots on WhatsApp.

    Real website popup of Akademie am Lindenplatz with photo at the top, mobile view: headline Never miss offers and news again, fields for first name and phone number, button Sign up now
  2. 2

    Your prospect enters first name and phone number

    First name and WhatsApp number are enough. In the classroom it works the same way via a QR code on the participant folder.

    Real website popup of Akademie am Lindenplatz with photo at the top, mobile view: headline Never miss offers and news again, first name Bernd and phone number entered, button Sign up
  3. 3

    Your prospect confirms in WhatsApp

    They click Confirm once. That's how double opt-in works: everyone confirms themselves that they want your newsletter.

    👋 Hello Bernd,📚 here you'll hear about new courses, info evenings and the registration deadline for our programs.🗓️ Before your course, we'll also remind you of room and time.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.19:05
    Confirm
    Confirm19:05
  4. 4

    You have the proof

    SmartChat records the time and the way of consent for every contact. If needed, you can download the proof as a PDF.

    Contact Bernd in SmartChat, mobile view: status Confirmed, sign-up history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers questions about your courses.

If a prospect wants to know in the evening whether her school English is enough for the evening course, and your course advisor has already gone home, SmartChat AI answers fully automatically for you. It answers with the knowledge it has learned from your website and your documents. If it has no source, it hands over to you.

Inbox in SmartChat: SmartChat AI answers the WhatsApp question of a customer of Akademie am Lindenplatz

  • Even after office hours

    Prospects often ask about courses in the evening. SmartChat AI answers them right away, even on weekends.

  • In every language

    If someone writes to you in Italian, SmartChat AI answers in Italian. Any language is possible, for example German, English, French and Spanish too.

  • Your course advisor takes over

    If SmartChat AI can't answer, for example about funding, the conversation is forwarded to your course advisor in the inbox.

Frequently asked questions about WhatsApp marketing for education providers.

Can I message prospects for my courses on WhatsApp?

Yes, once they have agreed. Everyone signs up themselves, for example via the popup on your course page, and then confirms once in WhatsApp. SmartChat records as proof of consent when and where the consent was given. This way SmartChat supports you with consent, but it does not replace legal advice.

How do my existing participants get onto the WhatsApp list?

Your participants sign up themselves. Put SmartChat's QR code in the participant folder or show it on the screen on the first evening. Anyone who scans it lands on your landing page and confirms in WhatsApp.

Does SmartChat replace my course management software?

No. Bookings, invoices and participant lists stay in your current software, and SmartChat sends the messages for them. If your software can report new registrations via a webhook, SmartChat confirms every booking automatically on WhatsApp.

Can I message only the participants of one specific course?

Yes. You assign tags to your contacts, for example "Italian A1" or "Info evening November". You then send the newsletter only to this group, and everyone else doesn't get it.

Does SmartChat remind my participants of the course start?

Yes, from Basic with an automation. SmartChat takes the dates from your calendar via iCal and sends a reminder with room and time the day before.

Do I have to write the texts for my course program myself?

No. You tell SmartChat AI the topic, for example the new evening course in January. SmartChat AI writes the newsletter to match your institution, you read it over and send it with one click.

How does SmartChat AI know my courses, dates and prices?

From your website and everything you upload under Knowledge and documents , such as your program booklet as a PDF. When a new semester comes, you upload the new booklet. From then on, SmartChat AI answers with the new dates.

What does SmartChat AI answer to questions about funding or an education voucher?

SmartChat AI answers with the knowledge about your business, so with everything from your website and your documents. Write there which funding you accept for which courses. If SmartChat AI can't answer, the conversation is forwarded to your team in the inbox. The binding information on funding is always given by the responsible authority.

Does SmartChat AI also answer participants who don't speak German?

Yes, in any language, for example in English, Italian, French, Spanish and German. For a language school, that means a question in Spanish gets an answer in Spanish.

Can my course advisors work in the inbox?

Yes. All WhatsApp conversations come together in a shared inbox , and your team answers there. Free has 1 team seat, Starter 3, Basic 6 and Pro 12.

Do I need a second phone number as an education provider?

No, you use your existing number. You connect it to SmartChat and confirm it with a code from Meta, the company behind WhatsApp. One number is possible per account.

What does SmartChat cost for an education provider?

There are four plans. Free is €0 with 100 messages one time, no time limit and no credit card. Starter for €299 per month includes 3,000 messages, Basic for €499 includes 6,000, Pro for €999 includes unlimited messages. Sending costs no credits. All prices plus VAT, details under Pricing.

What fees does Meta charge for WhatsApp?

Meta bills you directly for the fees for WhatsApp messages. For this, you add a payment method in your Meta account. You pay SmartChat only for your plan. You can find the exact prices here.

How does a participant unsubscribe from my WhatsApp messages?

Anyone who has confirmed your newsletter writes STOP in the chat. From then on, SmartChat no longer sends them anything and lists them as unsubscribed in your contacts.

How quickly am I ready to go with SmartChat?

You give SmartChat AI the address of your website. After 60 seconds, your landing page and your QR code are ready. After that you connect your number and send the first newsletter about your course program.

WhatsApp marketing for your educational institution in 60 seconds.

SmartChat AI analyzes your website. In 60 seconds, your landing page and QR code are ready. You use the Free plan for €0, with no credit card at all.

Try it free now