SmartChat vs. Chatwerk

SmartChat vs. Chatwerk.

SmartChat vs. Chatwerk: The public pages of both providers differ mainly in consent features, extra costs and cancellation. SmartChat includes proof of consent, automatic double opt-in and newsletters in every plan, and has no add-ons and no minimum term. Chatwerk lists a one-time setup fee, a 10% service markup on Meta fees and notice periods of 30 days or 3 months. As of 02.11.2026.

The comparison table at a glance.

The table shows the points documented for both providers. The information about Chatwerk comes from Chatwerk's pages, retrieved on 02.11.2026. Where Chatwerk describes something in its own words, the quote appears in quotation marks. According to the page, Chatwerk's prices are plus VAT.

x = not described on the provider's public pages, as of 02.11.2026

Who fits what.

Both providers send WhatsApp messages to contacts who have signed up. Which provider fits your business depends on how you gain contacts, how you prove consent and how you want to pay. The following points are documented features, not a verdict.

SmartChat features

• Consent as part of the system. The double opt-in runs automatically: anyone who signs up via landing page or popup confirms in WhatsApp. For each contact, you download the proof of consent with date, time and source as a PDF.
• Four sign-up methods in every plan. Landing page, website popup, click-to-WhatsApp button and QR code are included even in Free.
• Set up in 60 seconds. After you enter your website, SmartChat AI builds the landing page, confirmation message and follow-ups in 60 seconds.
• One price, no extras. There are no add-ons, no setup fee and no surcharge per message. You pay Meta fees directly to Meta.
• No lock-in. SmartChat has no minimum term. You cancel anytime, without notice, up to 1 hour before the charge.

Chatwerk's features

• Campaigns via keyword. According to the page on the messenger newsletter, a keyword starts the campaign. The keyword can be spread via social media, the website, a link or a QR code.
• Newsletter with target groups and send time. Chatwerk describes newsletters to target groups with scheduled send time and follow-up messages that can be automated.
• Newsletter and automations as part of a package. The pricing page lists "WhatsApp Newsletter & Automatisierungen" (WhatsApp newsletter and automations) as an extra for €59 per month, included in the Premium package.
• Several plan levels. The pricing page lists several plans, up to an Enterprise plan on request. You find the exact amounts on Chatwerk's pricing page.
• developer documentation. At developer.chatwerk.de, Chatwerk describes webhooks, an API reference and a Zapier guide.
• operator. According to the legal notice, Inbox Solutions GmbH in Nuremberg operates the platform.

Prices and extra costs.

The prices of both providers are not structured the same way. That is why this section shows the information the providers state themselves. We do not put the amounts of Chatwerk's plans in the table because we have not confirmed them twice. They are listed on Chatwerk's pricing page, date of review: 02.11.2026.

What Chatwerk writes about prices and fees

• VAT and setup. "Preise zzgl. MwSt, zzgl. einmalige Einrichtungsgebühr" (prices plus VAT, plus one-time setup fee). The pricing page does not state the amount of the setup fee.
• Meta fees. "Meta-Gebühren zzgl. 10% Service-Fee" (Meta fees plus 10% service fee).
• Newsletter and automations. "WhatsApp Newsletter & Automatisierungen: 59 €/Monat (im Premium-Paket enthalten)" (WhatsApp newsletter and automations: €59 per month, included in the Premium package).
• AI. "AI FAQ Bot (Beta): 49 €/Monat" (AI FAQ bot (beta): €49 per month).
• contacts. "Unbegrenzte Kontakte: 0 €/Monat" (unlimited contacts: €0 per month).
• cancellation. "Monatsvertrag 30 Tage Kündigungsfrist Jahresvertrag 3 Monate Kündigungsfrist" (monthly contract 30 days notice, annual contract 3 months notice).

SmartChat plans

SmartChat lists four plans with a fixed price per month. If you pay 3 months in advance, you save 24%, and with 12 months in advance it is 37%. All amounts are in euros.

Example calculation: SmartChat Starter with payment in advance

With Starter, you pay €299 per month. For 3 months in advance, it is €227 x 3 = €681. For 12 months in advance, it is €188 x 12 = €2,256. The newsletter, the follow-ups and the proof of consent are included, with no add-on and no setup fee.

Fits less well, when.

At SmartChat

• You want to use another channel besides WhatsApp. SmartChat only sends via WhatsApp.
• You want to put together a chatbot yourself. SmartChat has no chatbot builder. SmartChat AI replies to messages, and in Basic and Pro, SmartChat builds your automation.
• You need multiple WhatsApp numbers in one account. One account has 1 WhatsApp number. For multiple numbers, you create multiple accounts.
• You want to offer SmartChat under your own name. There is no white label.
• You want several custom automations in the cheapest paid plan. Your own automations start with Basic. The one automation in Starter is the fixed double opt-in automation.

With Chatwerk

• You are looking for a consent record per contact as a PDF. Proof of consent and automatic double opt-in are not described on Chatwerk's public pages, as of 02.11.2026.
• You want to avoid extra costs. Chatwerk lists a one-time setup fee and "Meta-Gebühren zzgl. 10% Service-Fee" (Meta fees plus 10% service fee).
• You want to cancel anytime without notice. Chatwerk lists a notice period of 30 days for the monthly contract and 3 months for the annual contract.
• You are looking for newsletters and automations at no extra price in the small plan. At Chatwerk, the extra "WhatsApp Newsletter & Automatisierungen" (WhatsApp newsletter and automations) is listed on the pricing page at €59 per month, included in the Premium package.