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WhatsApp marketing for wholesalers.

With SmartChat you send your customers every message from your wholesale business by WhatsApp, for example the pre-order for Christmas goods, the weekly special prices or the news that an item is back in stock.

Your route plan as a WhatsApp newsletter.

Brown shipping box, image in the newsletter about delivery days over the holidays

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You upload a photo from your warehouse or take one from your website. That way your customer sees right away what it is about.

👋 Hello Martin, 📅 over the holidays our delivery dayschange, so your shelves stay full and nothing runs out. 🚚 The tour from 24.12. we already run on 23.12., from 5 am in all areas. 🎆 Between the years we come on December 28 and 30, and the pickup market is open from 7 am to 12 pm. 🍾 Sparkling wine and party drinks for New Year's Eve are best ordered by 18.12., so everything is on site in time. 📦 From January 4 the usual routine applies again with your regular tour day. 👉 All dates for your area are in the route plan to download.
11:15

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SmartChat AI writes the newsletter from your website and your route plan. Dates and times are in bold.

View route plan

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One click opens the route plan for the delivery area. Your customer doesn't have to call separately.

SmartChat sends these messages automatically.

Welcome, delivery notice and visit appointment: SmartChat sends them as soon as something happens in your wholesale business.

As soon as a customer confirms
Wide angle view of a warehouse with stocked shelves and boxes.
🤝 Thank you for your confirmation, from now on our messages reach you by WhatsApp.🏬 We supply restaurants, bakeries and retail in the region with food, drinks, packaging and cleaning supplies, all from us.🏷️ Here you read about the Weekly special prices, pre-order dates and new items.🚚 We answer questions about delivery or tour day directly in this chat.🕖 Our pickup market is open Monday to Friday from 6 am , Saturdays until 12 pm.🛒 You can order around the clock in our online shop.07:52
View our range

Welcome after sign-up

When a new customer confirms their registration, they immediately get a short introduction to your wholesale business.

As soon as the order is loaded
An open van loaded with boxes in an alley, ready for donation deliveries.
👋 Hello Gabriele,🚚 your order No. 48213 is loaded and arrives today between 9 and 11 am.📦 On the truck are 14 packages, including 2 cool boxes for dairy products and cream cheese.🔁 Please have the empties ready, our driver takes them along and credits them to you.🧾 You get the delivery note as usual together with the goods, and the invoice follows at the end of the month.📲 Is something missing or an item damaged? Write to us here in the chat, and we'll take care of it today.06:10
View order

Delivery notice from the merchandise management system

If your merchandise management system can report loaded orders to SmartChat, your customer gets a message with the time window on the delivery day.

1 day before the appointment
Close-up of artisanal food jars on wooden shelves in a local shop in Almere, Nederland.
👋 Hello Frank,📅 tomorrow at 10 am our field sales rep visits you at your store.📝 It's best to have your list of missing items ready, so we can go through everything calmly.🆕 Also with us are samples of the new delicatessen range to taste, including antipasti and pesto from Italy.🎄 We'll also talk about your pre-order for Christmas and matching shelf displays at the entrance.🔄 The time doesn't fit? Click below, and we reschedule the visit.15:00
Reschedule appointment

Reminder about the field sales visit

SmartChat analyzes the appointment in your calendar and reminds the customer the day before. That way their list of missing items is ready when your field sales rep comes.

This is how your customers get onto the WhatsApp list.

Your customers sign up themselves, through the QR code on delivery notes and invoices, in your online shop or through a link. You send your newsletter only once they have confirmed in WhatsApp.

  1. 1

    Your customer scans the QR code

    The code is on every delivery note, on the invoice and in the pickup market. SmartChat creates it to match your landing page.

    Weekly offers by WhatsApp
  2. 2

    Your customer enters first name and phone number

    The form only asks for first name and WhatsApp number. The sign-up needs nothing more.

    Real sign-up popup on the landing page of Großhandel Reichert, mobile view: headline Never miss offers and news again, first name Ute and phone number entered, button Sign up
  3. 3

    Your customer confirms in WhatsApp

    With one click on Confirm, the sign-up is done. This step is called double opt-in: every customer confirms their number once themselves in WhatsApp.

    👋 Hello Ute,🏷️ here you get our weekly special prices, dates for the pre-order and news from the warehouse.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.07:48
    Confirm
    Confirm07:48
  4. 4

    You have the proof

    SmartChat stores the day, time and route of every consent. When needed, you download the proof as a PDF.

    Contact Ute in SmartChat, mobile view: status Confirmed, signup history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers questions from your customers.

When a customer writes but nobody in inside sales can be reached anymore, SmartChat AI replies fully automatically for you. She answers with the knowledge she has learned from your website and your documents, for example the delivery terms. If she has no source, she hands over to you.

Inbox in SmartChat: SmartChat AI answers a WhatsApp question from a customer of Großhandel Reichert

  • Also after closing time

    Restaurateurs and retailers often plan their orders late in the evening. SmartChat AI replies right away then too.

  • In every language

    SmartChat AI replies in the contact's language. If a customer writes in Italian, the answer comes in Italian.

  • Your inside sales team takes over

    If SmartChat AI can't answer, for example with a special price, the message is forwarded in the inbox to your inside sales team.

Frequently asked questions about WhatsApp marketing for wholesalers.

As a wholesaler, am I allowed to send offers to my customers by WhatsApp?

Yes, if the customer has agreed beforehand. Plan newsletters by WhatsApp with consent only, even for business customers. Your customer signs up themselves and confirms once in WhatsApp, and SmartChat stores proof of it. For individual cases, it's best to ask your lawyer.

Can I simply message the customers from my merchandise management system?

No. Only those who have signed up themselves and confirmed in WhatsApp get your newsletter. So invite your customers: with the QR code on delivery notes and invoices, at the pickup counter, or through the window in your online shop.

Does SmartChat replace my online shop or my merchandise management system?

No. SmartChat doesn't book orders into your system and doesn't track stock. If a customer orders by WhatsApp, their message lands in the inbox, and your inside sales team enters the order as usual.

Can my merchandise management system trigger messages through SmartChat?

Yes, through a webhook. If your software reports a loaded order to SmartChat, for example, an automation sends your customer the matching delivery notice. You can ask its provider whether your software can send webhooks.

Can I send a message only to restaurateurs and leave out retail?

Yes. You give your contacts tags, for example restaurants, bakery or retail, and build segments from them. Then you send the newsletter only to the segment it is meant for.

How does SmartChat AI know my prices and delivery terms?

SmartChat AI analyzes your website and the documents you upload, for example a price list, route plan or delivery terms as a PDF. When there are new prices, you upload the new list, and SmartChat AI answers with it from then on.

What happens when a customer asks about their special terms?

SmartChat AI only knows what is in your documents. So don't upload customer-specific terms. If a customer asks about their special price, your inside sales team answers the question themselves in the inbox.

Can inside sales and field sales answer together?

Yes. All WhatsApp conversations come together in a shared inbox, and everyone on your team replies from there. Free has 1 team seat, Starter 3, Basic 6 and Pro 12.

Do I need a new phone number for my wholesale business?

No, you use your own number. You connect it once with SmartChat and confirm it with the code from Meta, the company behind WhatsApp. One number is possible per account.

What does SmartChat cost for a wholesale business?

Free costs €0 per month, with no time limit and no credit card, and includes 100 messages one time. Starter costs €299 per month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with no limit on messages. Sending costs no credits. All prices plus VAT, more under Pricing.

What does Meta charge for my wholesale business's WhatsApp messages?

Meta bills you directly for the fees for WhatsApp messages. For this, you add a payment method in your Meta account. You pay SmartChat only for your plan. You can find the exact prices here.

How many automations are included in the plans?

Free and Starter only have the fixed double opt-in automation (confirmation and thank-you). Your own automations are available from Basic: Basic has 3, one of which is the fixed one, and Pro has unlimited. An automation sends automatically, for example the delivery notice from your merchandise management system or the reminder about the appointment with field sales.

How long does it take until my wholesale business is ready with SmartChat?

You give SmartChat AI your website address. In 60 seconds, your landing page, QR code and WhatsApp marketing system are ready. Then you connect your number and send your first newsletter.

How does a customer unsubscribe from my wholesale business's WhatsApp newsletter?

They write STOP in the chat with your wholesale business. After that SmartChat sends them nothing more and lists them in your contact list as unsubscribed.

WhatsApp marketing for your wholesale business in 60 seconds.

SmartChat AI analyzes your website. In 60 seconds, your landing page and QR code are ready. Free costs 0 € and needs no credit card.

Try it free now