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WhatsApp marketing for toy stores.

With SmartChat, you send your customers on WhatsApp what whole families look forward to: the new games on the shelf, the invitation to game night or the wish list service before Christmas.

A WhatsApp newsletter from the toy store

Bright shop with shelves and counter, image in the newsletter

image

Show your shelves with the holiday games. SmartChat takes the image from your website, and you can upload your own photo at any time.

👋 Hello Renate, 🍂 the autumn break are just around the corner, and on rainy days it quickly gets boring indoors. 🧩 New on the shelf are puzzles with 100 to 1,000 pieces, from a farm for the little ones to the Alpine map for the whole family. 🎨 For craft fans we have craft kits for painting, modeling and weaving, all for ages 4 and up, with picture instructions. 🔬 Older kids aged 8 and up discover magnets, crystals and electricity with the experiment kit . 🪁 And when the sun shines, DIY kites are waiting for windy days. 📍 We're happy to advise you in the store, Monday to Saturday from 9 am.
10:05

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SmartChat AI knows your range from your website and writes the newsletter from it. Age recommendations and new arrivals are in bold.

See holiday tips

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One click leads to your holiday tips on the website. Parents see right away which game suits which age.

SmartChat sends these messages automatically.

A thank-you after sign-up, the message about a game that has arrived and the reminder for game night run without any effort from you. Custom automations are available from Basic.

As soon as a customer confirms
Bright modern display of diecast model cars on wooden shelves in a Phnom Penh store.
🧸 Thanks, you're now signed up.🎲 With us you'll find games, puzzles and wooden toys for every age, from the rattle to the strategy game.📣 Via WhatsApp you'll hear about new arrivals on the shelf and our game nights.🎄 In Advent we accept wish lists and wrap your gifts.🎂 For kids' birthdays we put together a Birthday box together.15:42
View our range

Thank-you after confirmation

Anyone who signs up and confirms gets a short welcome right away. That way they know what to look forward to.

As soon as the goods have arrived
A stylishly wrapped blue gift box with a yellow ribbon, perfect for celebrations.
👋 Hello Bernd,📦 your ordered board game arrived with us today has arrived.🏷️ We've put your name on it and set it aside at the checkout.📅 You can until October 24 take along.🎀 Is it a gift? Then we'll gladly wrap it festivelyfor you right away, and you pick the paper yourself.🕘 We are open Monday to Saturday from 9 am to 6:30 pm.11:05
Directions to the store

Pre-ordered game has arrived

If your POS system can report arrived orders to SmartChat, the customer learns right away via WhatsApp that their game is ready for pickup.

1 day before game night
Close-up of a hand playing a board game with cards and colorful pawns.
👋 Hi Heike,🎲 tomorrow at 6:30 pm our Family game nightbegins, and you're in with three people included.🚪 Please come through the side entrance, because the store door will already be closed then.🧃 Drinks and pretzels are waiting for you, you don't need to bring anything.🛍️ If you like a game, we'll set it aside for you right at the checkout ready.📲 Can't make it after all? Just let us know here.12:00

Game night reminder

If game night is in your calendar, SmartChat sends every registered family a reminder the day before.

This is how parents and grandparents get on your list.

Parents and grandparents sign up themselves: via the QR code on the shopping bag and receipt, on your website, or via a link in your Instagram profile. You only send your newsletter once the customer has confirmed in WhatsApp.

  1. 1

    Your customer scans the QR code

    The code is stuck on the paper bag, printed on the receipt and hangs at the gift table. SmartChat creates it to match your landing page.

    New games via WhatsApp
  2. 2

    Your customer enters first name and phone number

    In the pop-up on your website and behind the QR code, SmartChat asks for only these two details.

    Real website pop-up from Spielwaren Böhm with a photo at the top, mobile view: headline Never miss offers and news again, first name Dieter and phone number entered, button Sign up
  3. 3

    Your customer confirms in WhatsApp

    He clicks Confirm once. With this double opt-in, every customer agrees for themselves before receiving messages from you.

    👋 Hello Dieter,🎲 here you'll hear about new games, our game nights and the wish list service in Advent.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.15:41
    Confirm
    Confirm15:41
  4. 4

    You have the proof

    SmartChat stores the time and way of consent for every contact. You can download the proof as a PDF at any time.

    Contact Dieter in SmartChat, mobile view: status Confirmed, sign-up history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers questions about your shop.

When a grandmother asks about a gift in the evening and nobody in the store can be reached anymore, SmartChat AI replies fully automatically for you. It answers with the knowledge it has learned from your website and your documents. If it has no source, it hands over to you.

Inbox in SmartChat: SmartChat AI answers a WhatsApp question from a customer of Spielwaren Böhm

  • Even after closing time

    Parents often look for gifts only in the evening. SmartChat AI replies right away then, too.

  • In every language

    SmartChat AI replies in the language your contact writes in. Even vacationers and families from abroad understand the message right away.

  • Your team steps in

    If SmartChat AI can't answer a question about a game, the message is forwarded to your team in the inbox.

Frequently asked questions about WhatsApp marketing for toy stores.

Can I message parents on WhatsApp who have already shopped with me?

Only after their consent. Your customer signs up themselves, via the QR code in the store, on your website or via a link, and confirms once in WhatsApp. SmartChat stores this consent as proof.

Where do I put up the QR code in my toy store?

Where parents wait for a moment: at the gift table, in the shop window and on the shopping bag. It also fits on receipts and vouchers. On your website, a popup asks visitors whether they want to sign up.

Can I send new arrivals to children on WhatsApp?

Address your messages to parents and grandparents, since they buy and decide. WhatsApp itself sets a minimum age for using it. Whether and how you may address minors, clarify with your lawyer or data protection advisor.

Does SmartChat AI know which games are on my shelves right now?

SmartChat AI answers with the knowledge from your website and from what you upload under Knowledge & documents , such as a list of your new arrivals. SmartChat is not connected to your POS system. If someone asks about a specific game, your team quickly checks and replies in the inbox.

Can I tell customers that the game they ordered has arrived?

Yes. In SmartChat's inbox, you write to them as long as the customer has written within the last 24 hours. After that, it only works with a template approved by Meta. If your POS system can report arrived orders to SmartChat, an automation sends this message automatically (from Basic).

How do I invite families to my game night?

You give SmartChat AI the date, time and number of places. SmartChat AI writes a newsletter from that, you read it and send it to your subscribers. The sign-ups come into your inbox as replies.

Do I have to write the texts about my new arrivals myself?

No. Tell SmartChat AI what it should be about, such as the new puzzles for the autumn break. SmartChat AI writes the newsletter to fit your store. You read it through, change a word if needed and then send it off.

Can my employees in the store reply too?

Yes. All WhatsApp conversations come together in one inbox, at the checkout just as in the office. Free has 1 seat on the team, Starter 3, Basic 6 and Pro 12.

Do I need a second phone number for my store?

No. You send with your shop's number. You connect it to SmartChat and confirm it with a code from Meta, the company behind WhatsApp. You connect one number per account.

What does WhatsApp marketing cost for a toy store?

With SmartChat Free you start for 0 €, with no time limit and no credit card, with 100 messages once. Starter costs 299 € per month and includes 3,000 messages, Basic 499 € with 6,000 and Pro 999 € with unlimited messages. Sending costs no credits. All prices plus VAT, more at Pricing.

What does Meta charge for my store's WhatsApp messages?

Meta bills you directly for the fees for WhatsApp messages. You add the payment method in your Meta account. You only pay SmartChat for your plan. You can find the exact prices here.

How many automations can my toy store use?

Free and Starter have only the fixed automation for new contacts (confirmation and thank-you). Custom automations are available from Basic: Basic has 3, one of them the fixed one, Pro unlimited. A custom automation sends automatically, for example the message that a pre-ordered game is ready for pickup.

How quickly is my toy store ready with SmartChat?

Give SmartChat AI the address of your website. In 60 seconds, your WhatsApp marketing system with landing page and QR code is ready. Then you connect your number and send the first newsletter, for example about your new arrivals.

How can a customer unsubscribe from my toy store's WhatsApp messages?

Anyone who has confirmed your newsletter writes STOP into the chat with your store. From then on SmartChat sends them nothing more and marks them as unsubscribed in your contact list.

WhatsApp marketing for your toy store in 60 seconds.

SmartChat AI analyzes your toy store's website and builds a landing page and QR code from it in 60 seconds. Free costs 0 € and needs no credit card.

Try for free