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WhatsApp marketing for loan brokers.

With SmartChat you send your clients on WhatsApp what you want to tell them: the offer of a financing confirmation before buying a house, the tip about bundling expensive installments, or the reminder about the special repayment.

Newsletter with the checklist for home financing

Cup and phone on a wooden table, image in the newsletter

image

A calm photo feels more trustworthy for money topics than any graphic. SmartChat takes one from your website, or you choose your own.

👋 Hi Karin, 🏡 are you planning to buy or buildnext year? Then it's best to start preparing now, long before the first notary appointment. 🗂️ Our new checklist shows you on one page which documents you need for your loan. 💶 These include your payslips, a proof of your equity and, for self-employed people, the tax assessments. 🤝 We submit your request to several banks , and you only fill out one application . ⏱️ The more complete your folder is, the faster we can get started. 📲 Download it and tick off what you already have.
16:45

Text

SmartChat AI writes it from your website and your info sheets. What your client needs to prepare is in bold.

Download checklist

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One click downloads the checklist from your website. Your client has it in WhatsApp right away.

SmartChat gets in touch automatically with your customers.

Welcome, loan approval message and reminder before the consultation: SmartChat sends these three messages for you, without you having to take care of it. The thank-you message is included in every plan, the other two are your own automations from Basic.

As soon as a contact confirms
Professional workspace with a laptop, documents, and stationery on a wooden table.
🤝 Thanks, you are now signed up.🏦 We arrange home financing, renovation loans and debt consolidations, and compare offers from banks and building societies for that..📄 From us you get checklists, tips on special repayment and free consultation slots.🕗 We also answer your questions in the evening and on weekends in this chat.☕ You'll find our office right on the market square, with parking in the courtyard.📲 Save this number in your phone, then you can always find us again.20:42
Arrange a consultation

Welcome after confirmation

Anyone who signs up and confirms gets an answer right away. It says what your office helps with.

As soon as the bank approves
Close-up of a realtor holding a keychain and clipboard with interior office background.
👋 Hello Andreas,🎉 good news: the bank has approved your home financing.📑 The loan contract will arrive at your home by mail in the next few days.🔍 Read it in peace. We're happy to go through it page by page with you before you sign.🪪 For the meeting, please bring your ID card with.📅 Just reply with which day suits you.📞 If you have questions about the payout or the notary, you can also reach us here in the chat.14:20
Suggest an appointment

Loan approval message

If your comparison software can report the status of a request to SmartChat, your client finds out on WhatsApp right away that the bank approved.

The day before the meeting
Contemporary multi-story apartment buildings with balconies under a clear blue sky, showcasing modern architecture.
👋 Hello Ute,📅 tomorrow at 4 pm we'll talk about the financing for your condominium.🗂️ Please bring the last three payslips, your ID card and the , and the of the property.🏦 If you have bank statements for your equity, add them right away.🅿️ You can park in the courtyard behind our office.💬 Can't make it? Write to us here, and we'll find a new time.15:00
View directions

Reminder before the consultation

If the meeting is in your calendar, SmartChat sends a reminder the day before. It also lists which documents your client should bring.

This is how interested people end up on your WhatsApp list.

Your prospects sign up themselves: through the pop-up on your website, the QR code in your office or a link. You only send them your newsletter once they have confirmed in WhatsApp.

  1. 1

    Your customer enters first name and phone number

    Once he has calculated his installment, a pop-up opens with two fields: first name and phone number.

    Real sign-up pop-up on the landing page of Finanzierungshaus Albrecht, mobile view: heading "Never miss offers and news again", first name Martin and phone number filled in, button "Sign up"
  2. 2

    Your customer confirms in WhatsApp

    He taps Confirm once. That is how double opt-in works, and only then may you write to him.

    👋 Hello Martin,🏦 here you'll hear about open consultation appointments, new subsidized loans and our checklist for buying a house.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.20:41
    Confirm
    Confirm20:41
  3. 3

    You have the proof

    SmartChat records the time and way of consent for every contact. You can keep the proof with your client records as a PDF.

    Contact Martin in SmartChat, mobile view: status Confirmed, sign-up history, consent in WhatsApp confirmed and button Download proof

SmartChat AI answers questions about your financing.

When a prospect writes in the evening and nobody is active in the inbox, SmartChat AI replies fully automatically in WhatsApp for you. It answers with the knowledge it has learned from your website and your documents. If it has no source, it hands the chat over to you.

Inbox in SmartChat: SmartChat AI answers a customer's WhatsApp question for Finanzierungshaus Albrecht

  • Also after closing time

    Anyone comparing loans on the sofa in the evening still gets an answer right away.

  • In every language

    SmartChat AI replies in the language your client writes in. Clients with a different native language understand the message right away.

  • Your office takes over

    If SmartChat AI doesn't know an answer, the question stays in the inbox for your team. Only the bank gives a loan approval anyway.

Frequently asked questions about WhatsApp marketing for loan brokers.

Can I message prospects on WhatsApp as a loan broker?

Only with their consent. Your prospect signs up himself, for example through the pop-up on your website, and then confirms once in WhatsApp. SmartChat stores this consent as proof. Numbers without consent, for example from purchased lists, don't belong in SmartChat.

May I advertise interest rates in WhatsApp messages?

You only send what is allowed. SmartChat AI writes a suggestion, and you approve every text yourself before SmartChat sends it.

Does SmartChat AI promise interest rates to my clients?

No. SmartChat AI answers general questions from your website and the documents you upload, for example from your checklist. Only the bank gives a loan approval. If SmartChat AI doesn't know an answer, the question stays in the inbox for your team.

Does SmartChat replace my loan comparison software?

No. You compare and submit requests in the software you're used to. SmartChat sends your clients newsletters, reminders and replies on WhatsApp. If your software can report events through a webhook, SmartChat sends, for example, the approval message automatically.

How do prospects from my website get onto my WhatsApp list?

Through the website popup from SmartChat. You add it to your website, for example next to your loan calculator, and it asks for first name and phone number. You also get a landing page with a QR code and a Click-to-WhatsApp button.

How does my client find out on WhatsApp that the bank approved?

If your comparison software reports the approval to SmartChat through a webhook, SmartChat sends the message automatically. Without this connection you write to your client yourself, right in the SmartChat inbox.

Can I remind my clients about their special repayment?

Yes, with a WhatsApp newsletter in the fall. SmartChat AI writes the text, you check it and send it to your subscribers. What your individual loan contract says, you then clarify in a personal conversation.

Where does SmartChat store my prospects' numbers?

On servers in Germany. For every contact, SmartChat records when and how they agreed. SmartChat supports you with consent, but responsibility for your client data stays with you.

Do I have to write the WhatsApp texts for my loan office myself?

No. You tell SmartChat AI the topic, such as the new checklist for home buyers. SmartChat AI writes the newsletter to fit your business, you proofread it and send it with one click.

Can my employees help answer in the WhatsApp inbox?

Yes. All WhatsApp conversations come together in a shared inbox. Free has 1 seat for your team, Starter 3, Basic 6 and Pro 12.

Can I keep my office phone number?

Yes. You connect your own number to SmartChat and confirm it with a code from Meta, the company behind WhatsApp. You connect one number per account.

What does SmartChat cost for a loan broker?

Free costs €0, with no time limit and no credit card, with 100 messages one-time. Starter costs €299 per month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with no limit on messages. Sending costs no credits. All prices plus VAT, more under Pricing.

Does Meta charge extra fees for WhatsApp?

Yes. Meta bills the fees for WhatsApp messages directly to you, through the payment method in your Meta account. You only pay SmartChat for your plan. You can find the exact prices here.

How fast is my loan office ready with SmartChat?

Give SmartChat AI the address of your website. In 60 seconds your WhatsApp marketing system, your landing page and your QR code are ready. After that you connect your number and send your first message.

How does a client unsubscribe from my WhatsApp messages?

A client who has confirmed your messages can unsubscribe at any time by sending STOP in the chat with your loan office. From then on SmartChat sends him nothing more and marks him as unsubscribed in your contact list.

WhatsApp marketing for your loan office in 60 seconds.

Give SmartChat AI the address of your website. SmartChat AI analyzes it, and after 60 seconds you have your landing page with a QR code. Free costs €0 and needs no credit card.

Start for free