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WhatsApp marketing for hair salons.

With SmartChat, you send your customers every piece of news from your salon by WhatsApp, whether new autumn colors, a spot at the mirror that has become free at short notice or the party hairstyle for New Year's Eve.

Newsletter from a hair salon: Christmas appointments can be booked

Coffee cup on a monthly calendar, image in the newsletter about Christmas appointments

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A photo from your salon stands out in the chat right away. SmartChat takes it from your website, or you upload your own.

👋 Hello Claudia, 🎄 from Monday, November 9, you can book your appointments for the Christmas season online through the booking link. 📆 From December 14 to 23 we are open daily until 8 pm , also on Saturdays. ✂️ The Saturdays before the holiday always go first with us, so best pick them right away. 🎨 For a new color, plan a good two hours , a quiet weekday morning is ideal for that. 🎁 Our Vouchers will be at the checkout from then on, nicely wrapped for gifting. 👉 Secure your preferred datebefore the calendar is full for the holidays.
08:45

Text

SmartChat AI writes it from your website, your price list and your opening hours. Dates, times and services are in bold.

Book Christmas appointment

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One click leads to your appointment booking. Your customer doesn't have to call.

SmartChat sends these messages automatically.

Thank-you after sign-up, booking confirmation and reminder before the appointment: SmartChat sends them automatically for your salon. Custom automations are available from Basic.

As soon as a customer confirms
Professional hairdresser cutting blonde hair with scissors in a salon close-up.
💇 Thank you, you are now signed up.✂️ With us, you get cut, color and styling for women, men and children, Monday to Saturday.📲 Here you will hear about free slots, new color trends and our late evenings.🎄 In autumn, we'll let you know as soon as the Christmas appointments can be booked.📍 You'll find us right on the market square, opposite the pharmacy.16:02
Book online appointment

Thank-you after sign-up

Once a new customer has signed up and confirmed, they immediately get a thank-you message and know what your salon will send them.

As soon as a booking comes in
Close-up of a hairstylist drying and styling long hair with a round brush in a salon.
👋 Hello Stefan,✅ we have booked you in: Friday, 2 pm, Cut with wash.⏱️ Plan about three quarters of an hour for it.💳 You can pay us by cash or card.🔁 Doesn't the day suit you after all? Write to us here and we will reschedule it for you.19:36

Confirmation of the online booking

When your checkout or appointment software reports a new online booking to SmartChat, the confirmation goes to your customer by WhatsApp right afterwards.

One day before the appointment
Flat lay of essential hairdressing tools including brushes, combs, and scissors on white background.
👋 Hello Petra,📅 tomorrow at 10 am we'll see you for coloring and cutting.👚 It's best to wear a dark top , so color splashes don't show.⏱️ Plan two hours , magazines and tea are ready for you.🚗 In the courtyard behind the salon , parking spaces are reserved for our customers.📲 Something came up? Tell us by this evening notice.10:00
View directions

Reminder the day before

SmartChat takes the appointment from your calendar and reminds your customer one day before. If they cancel, you can still give the slot to someone else.

This is how your customers get on your list.

Your customer signs up themselves: via the QR code in the salon, the window on your website or your link on Instagram. They only get your newsletter once they have confirmed in WhatsApp.

  1. 1

    Your customer scans the QR code

    Stick it on the mirror, put it in the waiting area or print it on the appointment card. SmartChat creates the code for your landing page.

    Salon news by WhatsApp
  2. 2

    Your customer enters first name and phone number

    Then your landing page opens. It needs no more than these two details.

    Real sign-up popup on the landing page of Salon Hofmann, mobile view: headline Never miss offers and news again, first name Wolfgang and phone number entered, button Sign up
  3. 3

    Your customer confirms in WhatsApp

    Right after, a WhatsApp from your salon arrives. Your customer confirms their sign-up themselves in WhatsApp, with one click on the button. That is the double opt-in.

    👋 Hello Wolfgang,✂️ from us you get free slots, new color trends and Christmas appointments.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.15:48
    Confirm
    Confirm15:48
  4. 4

    You have the proof

    SmartChat records when your customer agreed and through which route. You can download this proof as a PDF at any time.

    Contact Wolfgang in SmartChat, mobile view: status Confirmed, sign-up history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers customer questions.

If a customer writes but nobody in the salon can be reached right now, SmartChat AI replies fully automatically for you. It replies with learned knowledge that it picks up from your website and your past conversations. If it has no source, it hands the question over to you.

Inbox in SmartChat: SmartChat AI answers the WhatsApp question of a Salon Hofmann customer

  • Even after closing time

    If someone writes in the evening, the answer to their questions is in the chat right away.

  • In every language

    SmartChat AI replies in the language your contact writes in, for example German, English, Italian, French or Spanish. New customers from abroad understand the message right away.

  • Your salon answers with

    If SmartChat AI lacks an answer, the question waits in the inbox. Whoever is not at the chair right now replies themselves.

Frequently asked questions about WhatsApp marketing for hairdressers.

Can my hair salon message customers on WhatsApp?

Yes, if your customer has agreed beforehand. They sign up themselves, for example via the QR code in the salon, your website or a link, and confirm once in WhatsApp. SmartChat saves this consent as proof of consent. You don't message customers who haven't signed up themselves.

Where is the best place to put up the QR code in the salon?

Where your customer waits a few minutes: at the mirror, in the waiting area or on the appointment card to take away. While the color is setting, they have their phone in their hand anyway. On your website, a popup asks visitors whether they want to sign up.

Does SmartChat replace my checkout or appointment software?

No. You keep booking appointments in the software you are used to. SmartChat takes them over through an iCal address from your calendar and uses it to send the reminder the day before. If your software can report new bookings by webhook, SmartChat also sends the confirmation. How that works is explained under Automations.

How do I offer a slot that has become free at short notice?

You tell SmartChat AI the free slot, for example tomorrow at 8:30 am. SmartChat AI writes the message, you check it and send it to all subscribers or just one group. Whoever replies lands in the inbox, and your team books them in.

Can I message women and men customers separately?

Yes. In SmartChat you give your contacts Tags, for example men's cut, color or kids. You then send the newsletter about the new autumn colors only to the group it is meant for.

Can I show photos of new hairstyles in the newsletter?

Yes. Your newsletter can have an image or video at the top. You take it from your media library or upload your own. If a customer is visible in the photo, ask them first whether you may use it.

What does SmartChat AI answer when someone asks about an allergy to hair color?

SmartChat AI does not answer questions about allergies. The question stays in the inbox, and your team replies themselves.

Do I have to write the messages for my salon myself?

No. SmartChat AI writes the newsletter from your website and your price list. You just say what it is about, for example the new Thursday evening appointments. Then you read the text and send it with one click.

Can several hairdressers in the salon reply on WhatsApp?

Yes. All conversations come together in one inbox, and everyone on your team replies from there using the salon's number. Free has 1 team seat, Starter 3, Basic 6 and Pro 12.

Do I need a new phone number for my salon?

No. You send with your salon's number. You connect it to SmartChat and confirm it with a code from Meta, the company behind WhatsApp. You connect one number per account.

What does WhatsApp marketing cost for a hair salon?

SmartChat Free costs €0, with no time limit and no credit card, with 100 messages one time only. Starter costs €299 a month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with unlimited messages. Sending costs no credits. All prices plus VAT, details under Pricing.

What fees does Meta charge my salon for WhatsApp?

Meta bills you directly for the fees for WhatsApp messages. For this, you add a payment method in your Meta account. You pay SmartChat only for your plan. You can find the exact prices here.

How many automations does my hair salon get?

Free and Starter only have the fixed automation for new contacts (confirmation and thank-you). Custom automations are available from Basic: Basic has 3, 1 of them for new contacts, Pro has unlimited. An automation sends automatically, for example the reminder the day before a coloring appointment.

How quickly is my salon ready with SmartChat?

You give SmartChat AI the address of your salon website. In 60 seconds, your WhatsApp marketing system, your landing page and your QR code are ready. Then you connect your number and send the first newsletter.

How does a customer unsubscribe from my salon's WhatsApp newsletter?

Your customer writes STOP into the WhatsApp chat with your salon. From then on, they get no more newsletters, and SmartChat shows them in your contact list as unsubscribed.

WhatsApp marketing for your salon in 60 seconds.

SmartChat AI analyzes your salon's website and builds your WhatsApp marketing system with landing page and QR code from it in 60 seconds. Free costs €0, and you don't need a credit card for it.

Start for free