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WhatsApp marketing for dog schools.

With SmartChat, you send your dog owners everything about training on WhatsApp: a spot that has opened up in the puppy group, the new mantrailing course or the exam date for the dog license.

Your course program as a WhatsApp newsletter.

Open monthly planner on a wooden table, image for the winter program in the newsletter

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A picture shows right away what it is about. You upload one from your daily course life, or SmartChat takes one from your website.

πŸ‘‹ Hello Petra, ❄️ our winter program is ready, the first courses start in early December. πŸ• New is the recall training over four weeks, for dogs that like to go their own way outside and don't come when called. πŸ”¦ Because it gets dark early, we train in the evening on the lit training ground. 🧑 The puppy playtime continues every Saturday, even in snow. πŸŽ„ On the third Sunday of Advent we invite everyone to a Christmas walk with punch at the clubhouse, and there is hot chocolate for the kids. πŸ‘‰ Only a few spots are left in the evening groups, take a look at the appointments in peace.
18:30

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SmartChat AI knows your courses from your website and writes the newsletter from them. Dates and course names are bold.

View winter courses

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One tap leads to your winter dates. Your customer sees right away which group still has room.

SmartChat reaches out to your customers automatically.

Thanks after sign-up, confirmation for the course and a note before the private lesson: SmartChat takes care of these messages for your dog school.

As soon as an owner confirms
Back view of crop anonymous male owner in casual outfit taming obedient dog on lawn in sunlight
🐾 Thanks, you are now signed up.🀝 We work with small groups and with praise instead of pressure.πŸ• Puppies, young dogs and adult dogs practice with us separated by age.🌲 We train on a large meadow by the forest, organize them with hut for rainy days.πŸŽ“ To start, we recommend a trial lesson, where we get to know you both.πŸ“… Through this chat you will hear about new courses, spots that have opened up and exam dates.πŸ’¬ Do you have a question about your four-legged friend or are you looking for the right course? Just write to us here.19:12
Open course overview

Welcome after signup

Once an owner has confirmed in WhatsApp, they get a short introduction to your dog school right after.

As soon as a course booking comes in
A golden retriever wearing a leash, comfortably resting in the shade, New York City.
πŸ‘‹ Hello Stefan,βœ… your registration for the young dog course has arrived, it starts on Tuesday at 6 pm.πŸ• The course consists of eight evenings with a maximum of six teams.πŸŽ’ Please bring the vaccination record, small treats and a long line with.πŸ§₯ We are outside in any weather, sturdy shoes are therefore a good choice.πŸ…ΏοΈ You can park in the gravel area in front of the gate.πŸ“² If you have to skip once, let us know here and we will plan a make-up date.08:50
Open directions

Course confirmation

If your booking software reports a new course registration to SmartChat, your customer gets the confirmation in WhatsApp right after.

1 day before the private lesson
A Labrador mix dog relaxing on grass in a sunny park.
πŸ‘‹ Hello Monika,πŸ“… tomorrow at 4:30 pm with Bruno we practice the encounter training.πŸ“ This time the meeting point is the parking lot at the city park, it is busy there in the afternoon.🎯 Goal of the lesson: Your male dog should walk past other dogs calmly.🦺 Please put his harness on him and pack his favorite treats on.🌧️ In rain we train anyway, remember weatherproof clothing.πŸ“² Can't make it? Just let us know here.15:00
Open meeting point

Reminder before the private lesson

If a private lesson is in your calendar, SmartChat contacts the customer the day before. That way you know early whether they are coming.

This is how you collect contacts for your dog school.

Owners sign up themselves: via the QR code on your grounds, on your website or via a link in your Instagram profile. Only once they have agreed in WhatsApp do they receive your newsletter.

  1. 1

    Your customer scans the QR code

    The code hangs at the gate to the training ground, on the notice board in the clubhouse or is printed on the course certificate. SmartChat creates it to match your landing page.

    Courses and free spots on WhatsApp
  2. 2

    Your customer enters first name and phone number

    The window has only these two fields, on your website just like behind the QR code.

    Real website popup from Dog school at the forest edge with a photo at the top, mobile view: headline Never miss offers and news again, first name JΓΌrgen and phone number entered, button Sign up
  3. 3

    Your customer confirms in WhatsApp

    One tap on Confirm is enough. This is how double opt-in works: every owner agrees once themselves in WhatsApp.

    πŸ‘‹ Hello JΓΌrgen,πŸ• here you will hear about new courses, free spots in the groups and exam dates.βœ… Do you want to receive these messages? Then click the button below: Confirm.πŸ”’ You can unsubscribe at any time. Just write STOP.18:05
    Confirm
    Confirm18:05
  4. 4

    You have the proof

    For every contact, SmartChat saves the time and way of consent. You always have the proof ready as a PDF.

    Contact JΓΌrgen in SmartChat, mobile view: status Confirmed, signup history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers your dog owners.

When an owner writes while you are training on the grounds or are long off work, SmartChat AI replies fully automatically for you. It replies with the knowledge it has learned from your website and your previous conversations. If it has no source, it hands over to you.

Inbox in SmartChat: SmartChat AI answers a customer's WhatsApp question for Dog school at the forest edge

  • Also after closing time

    Many owners get in touch in the evening, once the dog walk is over. SmartChat AI replies right away then too.

  • In every language

    SmartChat AI replies in the language the owner writes in.

  • You keep the last word

    If SmartChat AI does not know an answer, for example about a specific dog, the question waits in the inbox for you and your team.

Frequently asked questions about WhatsApp marketing for dog schools.

Can my dog school simply message course participants on WhatsApp?

No, only owners who have agreed themselves. They sign up via the QR code, your website or a link, and confirm once in WhatsApp. SmartChat saves every consent as proof, which you download as a PDF.

How do the owners from my current courses get onto the WhatsApp list?

In your next class, show the QR code or hang it at the gate to the training ground. SmartChat creates the QR code to match your landing page. On your website, a popup also asks visitors whether they want to receive course dates on WhatsApp.

Can I bring the owners from my course records into SmartChat?

You can import contacts from a file. They only receive newsletters once they are confirmed: either they confirm by tapping the confirmation message, or you provide proof of how and where you collected them, and SmartChat unlocks them. You can also invite your existing customers with the QR code or the link to your landing page.

Can I message only the owners who are waiting for a puppy course?

Yes. In SmartChat you give contacts tags, for example puppy course or mantrailing, and build segments from them. You then send the newsletter only to that segment.

Does SmartChat replace my dog school's booking software?

No, SmartChat is not booking software. If an owner asks about a course place on WhatsApp, the message lands in your inbox and you confirm it there. If your booking software can report new registrations via webhook, SmartChat sends the confirmation automatically.

Can SmartChat remind my customers of private lessons?

Yes, through the calendar connection via iCal. If a private lesson is in your calendar, SmartChat sends the owner a reminder the day before with the time and meeting point. Free and Starter only have the fixed automation for new contacts. Custom Automations automations

Do I have to write the WhatsApp messages for my dog school myself?

No. You tell SmartChat AI the topic, for example your new mantrailing course, and SmartChat AI writes the newsletter to fit your dog school. Before it is sent, you read it once more.

How does SmartChat AI know my courses, prices and dates?

SmartChat AI analyzes your website and the documents you upload to SmartChat, for example your course schedule as a PDF. When a new course is added, you upload the current schedule. From then on, SmartChat AI answers with the new dates.

Does SmartChat AI also answer questions about a dog's behavior?

For an assessment of a specific dog, you are the right person to ask. If SmartChat AI has no suitable answer, the question stays in your inbox and you reply yourself. If you have replied in the conversation, SmartChat AI writes nothing on that message.

Can my trainers reply in the inbox too?

Yes. All WhatsApp conversations come together in one inbox, and your team replies there too. Free has 1 team seat, Starter 3, Basic 6 and Pro 12.

Do I need a second phone number for my dog school?

No, you use your own number. You connect it to SmartChat and confirm it with the code from Meta, the company behind WhatsApp. One number is possible per account.

How much does WhatsApp marketing cost for a dog school?

Free costs €0, has no time limit and needs no credit card. It includes 100 messages, one time only. Starter costs €299 per month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with no message limit. Sending costs no credits. All prices plus VAT, more under Pricing.

What does Meta charge for my dog school's WhatsApp messages?

Meta bills you directly for the fees for WhatsApp messages. For that, you add a payment method in your Meta account. You only pay SmartChat for your plan. You can find the exact prices here.

How does an owner unsubscribe from my dog school's WhatsApp newsletter?

Anyone who has confirmed your newsletter writes STOP in the chat with your dog school. After that, SmartChat sends them nothing more, and SmartChat marks them as unsubscribed in your contacts.

How quickly is my dog school ready to go with SmartChat?

You give SmartChat AI your website address. In 60 seconds, your WhatsApp marketing system, landing page and QR code are ready. Then you connect your number and send your first newsletter.

WhatsApp marketing for your dog school in 60 seconds.

SmartChat AI analyzes your dog school's website and builds your landing page and QR code from it in 60 seconds. Free costs €0 and needs no credit card.

Try it free now