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WhatsApp marketing for daycare centers.

With SmartChat you send the parents of your daycare center what they should know on WhatsApp: a nursery spot that has opened up, the invitation to the open house, or the dates for the lantern festival.

Example of a WhatsApp newsletter from a daycare center

Open monthly planner on a wooden table, image in the parent letter

image

A photo that fits Advent makes the parent letter friendly. Best to use rooms, craft projects or cookies, no children's faces.

👋 Hello Katrin, 🎄 in Advent things get cozy at our place, and we warmly invite you to join. 🍪 On Thursday, December 3, the groups bake cookies. Helping hands are welcome from 9 am, we bring the aprons. 🎅 Right on the Friday after, the Saint Nicholas visits us with a sack full of surprises. ✂️ At the Advent crafts on Wednesday afternoon, stars and window pictures are made for the group rooms. 🏠 Between the years our house stays closed, from Christmas Eve to New Year's Day. 📌 You can find all dates in the parents' calendar on our website.
16:30

Text

SmartChat AI writes the parent letter from your website and your yearly plan. Every date is in bold.

See Advent dates

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One click opens the parents' calendar on your website. Nobody has to hunt for the slip of paper in the daycare backpack anymore.

SmartChat writes to the parents automatically.

Your daycare director no longer has to take care of these messages: the welcome for new subscribers, the receipt of an application, and the reminder for the get-to-know meeting.

As soon as parents confirm
High angle of green grass and colourful plastic kids toys on garden meadow
🌻 Thank you, your registration is confirmed.🏡 At our place children play from one to six years old in four groups, with lots of time in the garden.📅 Here you'll hear about celebrations, closing days and the Open house.🧸 When a spot opens up, we'll let you know in this chat.💬 Questions about admission we answer for you right here.19:52
See our rooms

Welcome for new families

Once a family has confirmed, they get a thank-you message right away. It says what your daycare center will keep them informed about.

As soon as an application comes in
Red envelope laced on wooden table near white ceramic vase with fresh pink Barberton daisy flower
👋 Hello Daniel,📥 the application for your daughter has been received at our place received.🗓️ Desired start: September 2027, care until 3 pm.📋 We assign the spots for the new daycare year in spring.🤝 Beforehand we invite you to a get-to-know-you call on.📲 If anything changes in your wishes, just write to us here in the chat.08:47

order of registration

If your daycare software can report new applications to SmartChat, the family finds out right away on WhatsApp that their application has arrived.

1 day before the meeting
Vibrant wooden stacking toys displayed on a minimalist white table against a white brick wall.
A classic hourglass with sand on a rustic wooden table against a soft gray background, offering ample copy space.📅 tomorrow at 3:30 pm we'll see you for get-to-know-you meeting at the daycare.🧒 Feel free to bring your child along, they can try everything in the play corner right away.📄 Please have the vaccination record ready, we need it for admission.🚲 You park strollers and bikes at the side entrance from.📲 No longer works for you? Just write back briefly.10:00
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Reminder for the get-to-know meeting

SmartChat analyzes your calendar and reminds the parents the day before the meeting. If something comes up, you pass the slot on to the next family.

This is how parents sign up at your daycare center.

Parents sign up themselves: through the QR code, on your website or through a link. Only after they confirm in WhatsApp do you send them your newsletter.

  1. 1

    Parents scan the QR code

    The code hangs on the parents' notice board and in the cloakroom, and it is in the admission booklet. SmartChat creates it for your landing page.

    Daycare news on WhatsApp
  2. 2

    Parents enter first name and phone number

    Whoever is looking for a spot sees a small window on your website. It doesn't ask for more than these two details.

    Real website popup of Kita Sonnenhügel with photo at the top, mobile view: headline Never miss offers and news again, first name Christine and phone number entered, button Sign up
  3. 3

    Parents confirm in WhatsApp

    One click on Confirm is enough. That is how the double opt-in works: each family agrees once themselves in WhatsApp.

    👋 Hello Christine,🧸 here you'll hear about open spots, celebrations and the open house at Kita Sonnenhügel.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.20:05
    Confirm
    Confirm20:05
  4. 4

    You have the proof

    SmartChat stores when and in which way the parents agreed. You download the proof as a PDF.

    Contact Christine in SmartChat, mobile view: status Confirmed, sign-up history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers the parents.

When parents write in the evening but nobody at the daycare center can be reached anymore, SmartChat AI replies fully automatically for you. She answers with the knowledge she has learned from your website and your documents.

Inbox in SmartChat: SmartChat AI answers a WhatsApp question from a customer of Kita Sonnenhügel

  • Even late in the evening

    Many parents only write once the children are in bed. The answer comes right away.

  • In every language

    Families who are new in town write in their own language. SmartChat AI replies in the language your contact writes in.

  • Your teachers take over

    If SmartChat AI doesn't know the answer, for example for questions about an individual child, the message stays in the inbox for your team.

Frequently asked questions about WhatsApp marketing for daycare centers.

Can a daycare center write to parents on WhatsApp?

Yes, if the parents have agreed beforehand. They sign up themselves, through the QR code, your website or a link, and confirm once in WhatsApp. SmartChat stores this consent as proof. What content your daycare center may send is best clarified with your provider organization or your data protection officer.

May I send photos of the children on WhatsApp?

For messages to all parents, it is best to use photos of rooms, craft projects or the garden, without children in the picture.

Does SmartChat replace our daycare app?

No. SmartChat is a WhatsApp marketing tool. Attendance, contracts and billing stay in your daycare software. With SmartChat you reach parents and families looking for a spot where they read every day: in WhatsApp.

How do families looking for a spot find out about an open spot?

Families looking for a spot sign up on your website or through the QR code. When a spot opens up, you send them a message. Their replies land in the SmartChat inbox, and you arrange the get-to-know visit right in the chat.

Can parents report their child sick on WhatsApp?

Parents can write to your daycare center on WhatsApp at any time. The message lands in the SmartChat inbox, and your team reads it there. SmartChat has no sick-leave list or attendance list of its own.

Does the daycare director have to write the parent letters themselves?

No. SmartChat AI writes the text to fit your daycare center. You only give the topic, for example the lantern festival or the summer closing days. Then you read the text, change a word if needed, and send it to your subscribers.

How does SmartChat AI know our educational approach?

SmartChat AI analyzes your website and the documents, which you upload, such as your concept, the house rules or the yearly plan as a PDF. With that, SmartChat AI answers the parents' questions.

Can several teachers reply in the inbox?

Yes. All WhatsApp conversations of your daycare center land in one shared inbox. How many colleagues can work in it depends on the plan: Free has 1 seat, Starter 3, Basic 6 and Pro 12.

Do we need our own work phone for WhatsApp?

No. You connect your daycare center's phone number to SmartChat once and confirm it with the code from Meta, the company behind WhatsApp. You connect one number per account. Your teachers' private mobile numbers stay private.

What does WhatsApp marketing cost for a daycare center?

The Free plan costs 0 €, with no time limit and no credit card, and includes 100 messages one time. Starter is 299 € per month with 3,000 messages, Basic 499 € with 6,000 and Pro 999 € with no limit. You pay no credits for sending. All prices plus VAT, more under Pricing.

What does Meta charge for my daycare center's WhatsApp messages?

Meta bills the fees for WhatsApp messages directly to your daycare center. You store the payment method for this in your Meta account. You pay SmartChat only for your plan. You can find the exact prices here.

How many automations does my daycare center get?

Free and Starter have only the fixed automation for new contacts (confirmation and thank-you) as 1 automation. Your own automations start with Basic: Basic has 3 automations, 1 of them the fixed one, so 2 of your own; Pro has unlimited. Your own automation sends automatically, for example the reminder the day before the get-to-know meeting.

How quickly is my daycare center ready with SmartChat?

You give SmartChat AI the address of your daycare center's website. In 60 seconds your WhatsApp marketing system is ready, with a landing page and QR code. Then you connect the daycare center's phone number and send the first parent letter.

How do parents unsubscribe again?

Parents write STOP in the WhatsApp chat with your daycare center. From then on SmartChat sends them nothing more, and SmartChat shows them as unsubscribed in your contact list.

WhatsApp marketing for your daycare center in 60 seconds.

SmartChat AI analyzes your daycare center's website. In 60 seconds your WhatsApp marketing system is ready, with a landing page and QR code. Free costs 0 € and needs no credit card.

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