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WhatsApp marketing for construction company.

With SmartChat you send your clients on WhatsApp whatever you want to tell them: an open building slot in spring, news from their construction site or the invitation to view a finished house.

Invitation to the client evening

Coffee cup on a monthly calendar, image in the newsletter

image

A calm image for the date stands out in the chat right away. You take one from your website or upload a photo from your latest construction site.

👋 Hi Martin, 🏡 you want to build in 2027 and don't yet know where to start? 🗓️ On Thursday, January 21, we invite you to the client evening at our office, starting at 6:30 pm. 📋 The site manager explains in simple words the process from the building application to the handover of the keys. 💶 You'll find out which costs besides the house come up, such as earthworks and utility connections. ❓ Afterwards we answer your questions in a small group over sandwiches, including about financing. 👉 There are 20 places, a short registration is enough.
17:30

Text

SmartChat AI writes the invitation from the details on your website. Date, time and place are in bold so your contact finds them at a glance.

Reserve a spot

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One click opens the registration for the client evening. Your contact doesn't have to call the office.

SmartChat gets in touch with your clients automatically.

Three moments you no longer have to take care of: the welcome, the confirmation of the consultation appointment and the reminder before the appointment on the construction site.

Right after confirming
Aerial shot of construction cranes and buildings in Kingston upon Thames, England at day.
🏗️ Thanks, your registration is confirmed.🧱 We build single-family houses and extensions and renovate older buildings in the region, everything from us.📅 From us you'll hear about open building slots, client evenings and viewings in finished houses.📞 Do you have a plot or an idea? Write us a few lines about it in this chat.🤝 We'll get back to you within two working days with a suggested appointment.🏡 We show you finished houses and current projects in our references.19:06
View references

Welcome after confirmation

Whoever signs up and confirms immediately gets a message from your building company. It says what your building company builds and what they'll hear from you in the future.

As soon as an appointment is booked
Contemporary office with desk and bulletin board in warm sunset lighting.
👋 Hello Ute,✅ your consultation appointment is set: Wednesday, November 11, at 5 pm in our office.📂 Feel free to bring site plan, development plan and first sketches, if you already have them.🏡 The site manager will take one hour time and work out with you a first cost estimate.🅿️ You can park in the yard next to the hall.📞 If that day doesn't work, give us another date in this chat.08:45
Add to calendar

Confirmation of the consultation appointment

When your booking system reports a new consultation appointment to SmartChat, the confirmation goes to your prospect right away on WhatsApp.

1 day before the appointment
Wide view of a sunny room under renovation with construction materials and tools present, ideal for home improvement concepts.
👋 Hello Peter,🔑 tomorrow at 9 am is the acceptance of the shell construction at your house on Ahornweg.📋 Our site manager goes through every room with you and writes everything in the record.👷 The structural engineer will also be there and answers your questions about the ceiling.🧾 We fix small defects before the interior finishing begins.🥾 Put on sturdy shoes , there is still material on the construction site.📲 Coming later? Just let us know here notified.14:00
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Reminder before the acceptance

When the acceptance is in your calendar, SmartChat reminds your client one day before. Your site manager doesn't have to call separately.

This is how clients sign up with you.

Prospects sign up themselves: via the QR code in your quote, the window on your website or a link. They only get your newsletter once they have confirmed themselves in WhatsApp.

  1. 1

    Your client scans the code in the quote

    The code is on the first page of your quote, in the building specification and on the banner on the site fence. SmartChat creates it to match your landing page.

    Building slots on WhatsApp
  2. 2

    Your client enters first name and phone number

    A small window opens on your website. It asks for nothing more than these two details.

    Real website popup from Wimmer Bau with photo at the top, mobile view: headline Never miss offers and news again, first name Gabriele and phone number entered, button Sign up
  3. 3

    Your client confirms in WhatsApp

    Only after clicking Confirm do they appear in your list. This is how double opt-in works: every contact consents once themselves in WhatsApp.

    👋 Hello Gabriele,🏗️ we send you open building slots, invitations to the client evening and appointments for house viewings.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.19:05
    Confirm
    Confirm19:05
  4. 4

    You have the proof

    SmartChat records when and through which channel Gabriele gave consent. You download the proof as a PDF when needed.

    Contact Gabriele in SmartChat, mobile view: status Confirmed, signup history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers questions about your building projects.

When a prospect writes in the evening but nobody in your office can be reached anymore, SmartChat AI replies fully automatically for you. It answers with the knowledge it has learned from your website and your documents. If it has no source, it hands over to you.

Inbox in SmartChat: SmartChat AI answers the WhatsApp question of a Wimmer Bau customer

  • Also on weekends

    If a prospect writes on Sunday evening, they read the reply the same evening.

  • In every language

    SmartChat AI replies in your contact's language, for example in German, English, Italian, French or Spanish.

  • Your office handles prices

    If SmartChat AI can't answer, for example on a fixed price, the message is forwarded to your team in the inbox.

Frequently asked questions about WhatsApp marketing for construction companies.

Can I message prospects from my quotes on WhatsApp?

Only with their consent; a quote alone isn't enough. Your prospect signs up themselves, via the QR code on the quote, your website or a link, and confirms once in WhatsApp. SmartChat saves this proof. Whether your existing documents are sufficient is best clarified with your data protection advisor.

Is SmartChat suitable for weekly reports to my clients?

Yes. You give the contacts of one construction site their own tag and send only them photos and the next construction phase. All other subscribers don't see any of it.

May I send photos of the construction site on WhatsApp?

An image or video can appear directly in the message above the text. Ask your client beforehand whether you may also send photos of their house to other subscribers. It is better to leave recognizable people and house numbers out of such images.

Does SmartChat AI quote my prospects prices for a house?

SmartChat AI answers with what is on your website and in your uploaded documents, for example in a building specification as a PDF. If there is no fixed price there, it doesn't give one. Such questions end up with your team in the inbox.

How do new clients get onto my WhatsApp list?

Through your landing page. SmartChat creates the QR code for it, and you print it on quotes, building specifications and the banner on the site fence. On your website, a small window asks visitors whether they want news on WhatsApp.

Do I have to word every message to my clients myself?

No. You tell SmartChat AI the topic, such as an open building slot in April or the next client evening. SmartChat AI writes the newsletter to match your company, you read it over and send it with one click.

What happens when a client replies to a message?

Their reply lands in the SmartChat inbox. There, SmartChat AI answers simple questions right away. If someone from your team has replied to a message themselves, SmartChat AI stays quiet there.

Can the office and the site manager reply together in the inbox?

Yes, all WhatsApp conversations of your building company are in one inbox. Free has 1 seat on the team, Starter 3, Basic 6 and Pro 12.

Does SmartChat remind my clients about acceptance and sample selection?

Yes, from Basic with an automation. SmartChat reads the appointments in your calendar via iCal and sends a reminder the day before. Free and Starter have 1 automation: the fixed one for new contacts with confirmation and thank-you. Your own automations are available from Basic. Basic includes 3, of which 1 is the fixed one, so 2 of your own, and Pro unlimited.

Do I need a separate phone number for every construction site?

No. Every SmartChat account sends with one number, and that is your own business number. You connect it to SmartChat once and confirm it with a code from Meta, the company behind WhatsApp.

What does SmartChat cost for a construction company?

Free costs €0 with no time limit and no credit card, and includes 100 messages one time. Starter is €299 a month with 3,000 messages, Basic is €499 with 6,000 and Pro is €999 with unlimited messages. Sending costs no credits. All prices excl. VAT, more under Pricing.

What fees does Meta charge additionally for WhatsApp?

Meta bills the fees for WhatsApp messages directly to your building company. You add the payment method in your own Meta account. You only pay SmartChat for your plan. You can find the exact prices here.

How long does it take until my building company can get started with SmartChat?

You give SmartChat AI the address of your website. In 60 seconds, your landing page and QR code are ready. After that you connect your number and send the first message to your contacts.

How does a client stop the WhatsApp messages from my building company?

Anyone who has confirmed your newsletter writes STOP into the chat with your building company. From then on, SmartChat sends them nothing more and lists them as unsubscribed in your contact list.

WhatsApp marketing for your construction company in 60 seconds.

SmartChat AI analyzes your building company's website and builds your landing page and QR code from it in 60 seconds. Free costs €0 and runs without a credit card.

Start for free