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WhatsApp marketing for bridal shops.

With SmartChat you send your brides everything they should know before the wedding via WhatsApp: the new wedding dresses, a freed-up fitting or the invitation to your sample-dress days.

Newsletter for winter brides

Open white box on a white table, image in the newsletter about winter accessories

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A bright image of a veil or cape makes people want to book an appointment. You choose it from your website or upload a photo from the shop.

👋 Hello Petra, ❄️ are you getting married in December or January? Then it quickly gets cold in the church and at the outdoor sparkling-wine reception. 🧥 For winter brides we now have wool crêpe capes, lace boleros and soft faux-fur stoles in the shop. 👰 Matching are cathedral veils in ivory and hair combs with small pearls and crystals. 👠 Our lined bridal shoes keep your feet warm, even for photos in the snow. 🪞 If you bought your dress from us, we'll set it aside and put everything together right at the mirror . 📅 Appointments for that are also available on weekdays until 7 pm.
10:05

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You give the topic winter wedding, SmartChat AI writes the message with your accessories. Fabrics and appointments are in bold.

View winter accessories

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One click shows your winter accessories. The bride sees the cape and veil before she comes to the shop.

SmartChat accompanies your brides automatically.

From the welcome to the day before the fitting, SmartChat runs in the background. You don't have to think about any of these messages yourself. Custom automations are available from Basic.

As soon as a bride confirms
A showcase of beautiful wedding dresses in a modern boutique in Suzhou, China.
💐 Thank you, you're now signed up.👗 With us you'll find wedding dresses from size 34 to 54, plus veils, shoes and suits for the groom.🪡 Our in-house seamstress adjusts your dress until every seam sits right.🕰️ For your fitting we set aside two hours of time, with sparkling wine for your companion.📅 Here you'll hear about new collections, freed-up fittings and the sample-dress days.🤍 We're looking forward to your first appointment.16:41
View collection

Welcome after sign-up

When a bride confirms her sign-up, she gets a warm reply right away. It says what she'll hear from your shop.

As soon as a fitting is booked
Elegant indoor setup featuring champagne and fruits on a table, exuding luxury and relaxation.
👋 Hello Susanne,✅ your Wedding dress fitting is set: Saturday, November 14, 11 am.🛋️ We're reserving our large fitting room with sofa, sparkling wine and coffee for you.👭 There's room there for up to three guestswho accompany you.💭 Do you already have favorite models on our website? Send us the names of the dresses, and we'll set them aside.🅿️ Parking is free in the courtyard, the entrance is next to the shop window.20:12
View appointment

Fitting confirmation

When a bride books online, your appointment software reports it to SmartChat. She gets the confirmation right away in WhatsApp.

1 day before the fitting
Close-up of elegant white bridal heels with lace detail suitable for weddings.
👋 Hello Monika,📅 tomorrow at 3 pm you try on your wedding dress with us.👠 Please bring the shoes for the wedding with you, so our seamstress can pin the right length from.🤍 It's best to wear skin-toned underwear without straps, so the dress fits like on the big day.💍 You can also put your veil and hair accessories in your bag, so we can see the whole picture.⏱️ Allow about an hour for the appointment, you'll find parking in the courtyard.09:00
View directions

Reminder before the fitting

Your calendar knows every fitting. The day before, SmartChat sends the bride a reminder so she packs her shoes and matching underwear.

This is how brides sign up with you.

Brides sign up themselves: in the shop via the QR code, on your website or via a link in your Instagram profile. Only those who have confirmed in WhatsApp themselves get your newsletter.

  1. 1

    Your customer enters first name and phone number

    A small window opens on your website. It needs nothing more than these two details.

    Real website popup of Brautmoden Schönfeld with photo at the top, mobile view: heading Never miss offers and news again, first name Birgit and phone number entered, button Sign up
  2. 2

    Your customer scans the QR code

    The QR code stands at the mirror and on your appointment card. That way mother, sister or maid of honor sign up themselves too. SmartChat creates the code for you.

    New dresses on WhatsApp
  3. 3

    Your customer clicks Confirm in WhatsApp

    Only with this click is she signed up. This double opt-in means: every customer agrees herself in WhatsApp.

    👋 Hello Birgit,👗 here you get news about wedding dresses, free fittings and our sample-dress days.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.16:40
    Confirm
    Confirm16:40
  4. 4

    You have the proof

    For every customer, SmartChat records when she agreed and by which route. You download the PDF for it with one click.

    Contact Birgit in SmartChat, mobile view: status Confirmed, sign-up history, consent in WhatsApp confirmed and button Download proof

SmartChat AI answers the questions of your brides.

When a bride writes late at night and nobody in the shop is reachable, SmartChat AI replies fully automatically for you. It answers with the knowledge it has learned from your website and your documents. If it has no source, it hands over to you.

Inbox in SmartChat: SmartChat AI answers a customer's WhatsApp question for Brautmoden Schönfeld

  • Even after closing time

    If a bride writes at midnight, the answer is in the chat right away.

  • In every language

    If a bride writes in Italian, SmartChat AI replies in Italian. That applies to any language your bride writes in.

  • Your consultant takes over

    If SmartChat AI doesn't know an answer, your consultant reads the question in the inbox and answers herself.

Frequently asked questions about WhatsApp marketing for bridal shops.

Can my bridal shop message brides on WhatsApp?

Yes, as soon as the bride has agreed. She signs up herself, on your website, via a QR code in the shop or via a link, and confirms once in WhatsApp. SmartChat saves this consent as proof and so supports you with consent that complies with data protection law.

Do a bride's companions get my messages too?

Only if they sign up themselves. Mother, sister or maid of honor scan the QR code in the shop and confirm in WhatsApp. The bride's sign-up doesn't apply to her companions.

What happens to my contacts after the wedding?

The bride stays subscribed until she writes STOP . If you sell evening wear, formal dresses or suits, you can send her news about them later too. She decides herself how long she stays.

Can I book fitting appointments with SmartChat?

SmartChat isn't an appointment booking tool. If a bride writes to you about a fitting, her message lands in the inbox, and your team enters the appointment as usual. If your booking software reports new appointments to SmartChat, the confirmation goes to the bride automatically via WhatsApp.

How do I send a freed-up fitting slot to my contacts?

You tell SmartChat AI the day and time. It turns that into a ready message that you check and send to your subscribers with one click. If a bride replies, you see it right away in the inbox.

Can I send photos of wedding dresses in the WhatsApp newsletter?

Yes. Your newsletter can have an image or video at the top. You take it from your website or your media library, or you upload your own photo, for example a dress on the mannequin in the shop window.

How does SmartChat AI know my collections and delivery times?

SmartChat AI analyzes your website and all documents you upload under Knowledge & documents , such as your alterations price list or a PDF with delivery times. When a new collection arrives, you upload the new version.

What does SmartChat AI do with questions only my consultant can answer?

The question stays in the inbox, and your consultant answers herself. For measurements, dress alterations or special requests, that's the better way. If a person writes in the conversation, SmartChat AI stays out of that message.

Do I need a new number for my bridal shop?

No. You keep using your shop's phone number and connect it to SmartChat. You confirm it with a code from Meta, the company behind WhatsApp. You connect one number per account.

What does SmartChat cost for a bridal shop?

You start with Free for €0: no time limit, no credit card, with 100 messages one-time. Starter costs €299 per month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with unlimited. Sending costs no credits. All prices plus VAT, details under Pricing.

What does Meta charge for my shop's WhatsApp messages?

Meta bills the fees for WhatsApp messages directly to you, via a payment method in your Meta account. You only pay SmartChat for your plan. You'll find the exact prices here.

How many automations can my bridal shop use?

Free and Starter include only the fixed automation for new contacts (confirmation and thank-you). Custom automations are available from Basic: Basic has 3, 1 of them fixed, Pro unlimited. A custom automation runs automatically, for example the reminder the day before the fitting.

How fast is my bridal shop ready on WhatsApp?

Give SmartChat AI your website address. In 60 seconds you have a landing page, QR code and your WhatsApp marketing system. Then you connect your number and send your first newsletter.

How does a bride unsubscribe?

If she has confirmed your newsletter, she writes STOP in the chat with your shop. From then on, SmartChat sends her nothing and shows her as unsubscribed in your contact list.

WhatsApp marketing for your bridal shop in 60 seconds.

SmartChat AI analyzes your shop's website and builds a landing page and QR code from it in 60 seconds. Free costs €0 and needs no credit card.

Try for free