How often are you allowed to send WhatsApp newsletters?
There is no fixed number for WhatsApp newsletters, and SmartChat only sends to subscribers who have agreed and can unsubscribe at any time with STOP.
What does the law say?
The law does not count how often you send. It asks whether your contact expressly agreed beforehand. Anyone who sends marketing via WhatsApp generally needs their contacts' consent.
If a contact signs up through your landing page or your popup, they confirm their sign-up via WhatsApp. Anyone who has confirmed your newsletter can unsubscribe at any time with STOP. How this works is explained under Privacy.
Which limits does Meta set?
Meta limits how many different contacts your business may message with a template in 24 hours. You can find the limits under Meta fees.
Your limit rises with business verification at Meta. After that, Meta raises it automatically, level by level, when your messages are well received and you make good use of your limit.
What happens if you send too often?
If many contacts report your messages or do not read them, the quality of your template drops at Meta. If the quality is poor, Meta can pause or deactivate the template, and you can no longer send it.
Every message that does not interest someone is also one more reason to unsubscribe. With Tags you send each newsletter only to the contacts it is meant for.
How much spacing do follow-ups need?
Between two follow-ups leave enough time.
How do you know when it becomes too much?
After each newsletter, look at how many subscribers read it and how the number of your contacts develops. If the number of readers drops or more contacts unsubscribe, send less often or more targeted.
You can find all the numbers in the statistics of SmartChat, for any period and compared with the period before.
Frequently asked questions about the sending frequency.
How often can I send a WhatsApp newsletter?
No law names a fixed number. What matters is that every subscriber has agreed beforehand and can unsubscribe at any time with STOP. Whether you send too often, you can see from your readers and from the unsubscribes.
Can I send a WhatsApp newsletter every day?
The law does not forbid it if every subscriber has agreed. But if many contacts report your messages or do not read them, the quality of your template at Meta drops, and Meta can pause it.
How many contacts can I message per day?
Meta sets that. You can find the limits under Meta fees.
How do I raise my limit at Meta?
Your limit rises with business verification at Meta. After that, Meta raises it automatically when your messages are well received and you make good use of your limit.
What happens if contacts report my messages?
Then the quality of your template at Meta drops. If the quality is poor, Meta can pause or deactivate the template, and you can no longer send it.
Can WhatsApp limit the number of my messages to a contact?
Yes. If a contact rarely reads marketing messages, WhatsApp can limit how many they get from businesses. WhatsApp adjusts this limit automatically.
How much time should there be between follow-ups?
Leave enough time between two follow-ups. More on this under Follow-ups.
What happens when a subscriber writes STOP?
A subscriber writes STOP when they do not want to receive anything anymore. SmartChat follows this right away, and the contact gets no more newsletters from you.
Do I need consent for every contact?
Yes. Only people who have agreed get newsletters from you. If a contact signs up through your landing page or your popup, they confirm their sign-up via WhatsApp. More on this under Double opt-in on WhatsApp.
How do I send a newsletter to only some of my contacts?
With tags you split your contacts into groups and choose for each newsletter which groups get it. SmartChat counts the recipients right away. More on this under Tags.
How many messages are included in SmartChat?
Free includes 100 messages one time, Starter 3,000 and Basic 6,000 per month, Pro unlimited. Sending costs no credits in SmartChat. You can find all plans under Pricing.
What does a WhatsApp newsletter cost at Meta?
Meta charges a fee per message, depending on the recipient's country. You pay it directly to Meta. You can find all prices under Meta fees.
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Sources: § 7 UWG · Meta, Messaging Limits · Meta, Limits per person · Meta, Template quality. This article is not legal advice.