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WhatsApp marketing for Real estate developers and builders.

With SmartChat, you send your prospective buyers messages on WhatsApp as templates approved by Meta: the sales launch of your new residential project, the invitation to the show apartment or the last available units.

WhatsApp newsletter from a developer with the invitation to the topping-out ceremony

Laptop, phone and coffee on a balcony table, image in the newsletter

image

Use your architect's rendering or a photo of the shell construction. SmartChat also pulls images directly from your project website.

👋 Hello Stefan, 🎉 on Friday, November 20, we celebrate the topping-out ceremony for Wohnen am Mühlbach, and you are invited. 🏗️ The shell is finished, windows and roof come next. Our schedule is on track. 🪜 From 3 pm the site manager leads you through Building A, with helmet and sturdy shoes you go up to the roof truss. 🍻 Afterwards we toast with the carpenters, with snacks and drinks everyone stays as long as they like. 📐 Still searching? In Building B, two apartments are available, the floor plans are on display on site. 👉 Let us know briefly how many people are coming with you.
10:00

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You tell SmartChat AI the date and schedule of the topping-out ceremony. It turns them into short paragraphs with emojis, and date and time are in bold.

Sign up for the topping-out ceremony

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One tap, and your contact signs up for the celebration. That way you know beforehand how many guests are coming to the construction site.

SmartChat accompanies your buyers automatically.

From the first entry on the waiting list to the handover of the keys, SmartChat sends these messages without any effort on your part.

After the confirmation
City construction site with cranes and partially built structures under a clear sky.
🏡 Thanks, you are now on the waiting list for Wohnen am Mühlbach.📋 Here you get the Sales launch, new floor plans and invitations to tours of the construction site.🧾 The price list you receive in this chat, before it is on our website.🌿 The project includes 18 apartments in a quiet location by the stream, you can reach a daycare and a bakery on foot.💬 Feel free to write us how many rooms you are looking for and whether you want to move in yourself or rent it out want.🏢 Our sales office in the pavilion is open Wednesdays to Saturdays taken.18:41
View project

Welcome to the waiting list

Anyone who signs up for a project and confirms gets a thank-you right away and knows what happens next.

As soon as an appointment is booked
Aerial view of a modern geometric spiral staircase in a Hamburg interior.
👋 Hello Petra,✅ your Consultation is booked: Thursday, 5 pm, at the sales pavilion at the construction site.🗂️ We will discuss the floor plan and fittings and the process from purchase contract to move-in.🏦 Do you already have a financing confirmation from your bank? Then feel free to bring it.⏳ Plan about one hour , sample floors and tiles are ready to touch.🧭 From Mühlstraße, just follow the signs. parking spaces there is parking right next to the construction fence.11:05
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Consultation confirmed

If your sales software reports a new appointment to SmartChat via webhook, your customer has the confirmation in WhatsApp right away.

The day before handover
Close-up of a business professional holding a house key and architectural plans, symbolizing real estate.
👋 Hello Wolfgang,🔑 tomorrow at 10 am you get your apartment in Building A, ground floor left.📝 We walk through all the rooms together and record in a record whether everything is in order.🧹 Everything is broom-clean, windows and floors are freshly cleaned.📸 Note down the meter readings for electricity and water, we also photograph them.🧰 You receive all keys, the operating manuals and the warranty documents in one folder.📲 Coming later? Write us here, then reschedule the appointment.9:00
View checklist

Reminder before handover

SmartChat analyzes the handover date in your calendar and reminds your buyer the day before. They then know what to bring.

This is how you fill your waiting list.

Anyone who walks past your construction site, visits your project website or gets your link signs up themselves. You send your newsletter only after their confirmation in WhatsApp.

  1. 1

    Your prospective buyer scans the QR code

    The QR code appears large on the construction sign, on the construction fence and in the sales brochure. SmartChat creates it to match your landing page.

    Register here for new apartments
  2. 2

    Your prospective buyer enters first name and phone number

    A popup on your project website asks only for first name and WhatsApp number.

    Real website popup from Hauser Wohnbau with a photo at the top, mobile view: headline Never miss offers and news again, first name Susanne and phone number entered, button Register
  3. 3

    Your prospective buyer confirms in WhatsApp

    One tap on Confirm is enough. This second confirmation is called double opt-in and comes from the prospective buyer themselves.

    👋 Hello Susanne,🏗️ here you get the Sales launch, floor plans and invitations to the show apartment from us.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.18:40
    Confirm
    Confirm18:40
  4. 4

    You have the proof

    For every contact, SmartChat saves when and by which way they agreed. You get the proof as a PDF at any time.

    Contact Susanne in SmartChat, mobile view: status Confirmed, sign-up history, consent confirmed in WhatsApp and button Download proof

SmartChat AI answers buyer questions.

When a prospective buyer writes but nobody in sales is reachable anymore, SmartChat AI replies fully automatically for you. It replies with the knowledge it has learned from your building description, your project website and your documents.

Inbox in SmartChat: SmartChat AI answers a customer's WhatsApp question for Hauser Wohnbau

  • Also after closing time

    If a prospective buyer asks in the evening or on Sunday, they get an answer right away from your documents.

  • In every language

    SmartChat AI replies in the language your contact writes in. Even buyers who do not speak German understand every answer.

  • Your sales team takes over

    If it is about price or contract and the answer is not in your documents, the question stays in the inbox for your sales team.

Frequently asked questions about WhatsApp marketing for real estate developers and builders.

Can I message contacts from my sales software on WhatsApp?

Only with their consent. SmartChat sends newsletters only to confirmed contacts. You can import contacts from a file, and they are unconfirmed at first. They only receive the newsletter once they are confirmed: either by tapping the confirmation message or with your proof of how and where you collected them. You can also send your existing prospects the link to your landing page . Anyone who signs up there and confirms is on your waiting list.

Can I keep a separate waiting list for each building project?

Yes, with tags. Give each contact the name of their project as a tag, for example "Mühlbach" or "Am Kirchberg". You then send the sales launch only to the contacts with that tag, and the list for your next project stays untouched.

Can I send my buyers construction progress on WhatsApp?

Yes. Create a "Buyers" tag for each project and send photos of the shell construction, the topping-out ceremony or the interior finishing. Your buyers then see for themselves how far along their house is. They also sign up once themselves for this and confirm in WhatsApp.

How does SmartChat AI know my building description and the prices?

SmartChat AI analyzes your project website and all documentsyou upload, for example building description, price list and floor plans as PDF. If the price list changes, you upload the new version. From then on, SmartChat AI answers with the new prices.

What happens with questions about the purchase contract or payment plan?

If the answer is not in your documents, the message stays in the inbox and your sales team writes back themselves. If someone from your team replies in the chat, SmartChat AI stays out of that message. You or the notary give binding information on contract and installments.

Does SmartChat remind my buyers of the appointment for choosing finishes?

Yes. If you enter the finish selection appointments in your calendar, SmartChat analyzes them and reminds your buyer the day before on WhatsApp. For that, you connect your calendar once via an iCal link.

Can my sales software report new appointments to SmartChat?

Yes, if it can send a webhook. Then your customer gets a confirmation on WhatsApp right after every booking of a consultation. Ask the provider of your software whether it supports webhooks.

Can my sales team in the sales office reply too?

Yes. All WhatsApp conversations come together in one shared inbox, and everyone in sales sees which question is still unanswered. Free has 1 team seat, Starter 3, Basic 6 and Pro 12.

Do I need a separate phone number for each building project?

No. You send for all projects with one number, your own. You connect it to SmartChat and confirm it with the code from Meta, the company behind WhatsApp. You connect one number per account.

What does SmartChat cost for a developer?

Free costs €0, with no time limit and no credit card, with 100 messages one time only. Starter costs €299 per month with 3,000 messages, Basic €499 with 6,000 and Pro €999 with no message limit. You pay no credits for sending itself. All prices plus VAT, more under Pricing.

Are there extra fees from Meta for WhatsApp?

Yes. Meta charges the WhatsApp fees directly to you, via a payment method in your Meta account. SmartChat only bills you for your plan. You can find the exact prices here.

How quickly is the waiting list for my next project set up?

You give SmartChat AI your project website. In 60 seconds, your WhatsApp marketing system, landing page and QR code are ready. After that, you connect your number and send the first message to your list.

How does a contact unsubscribe from my waiting list?

They write STOP into the chat. From then on, SmartChat sends them nothing more, and they are listed as unsubscribed in your contact list.

WhatsApp marketing for your building project in 60 seconds.

SmartChat AI analyzes your project website, and after 60 seconds you have your landing page and QR code. Free costs €0, and you do not need a credit card.

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