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WhatsApp marketing for online courses.

With SmartChat you send your participants and prospects everything about your course via WhatsApp, for example the start of enrollment, the new lesson of the week or the invitation to the free challenge.

WhatsApp newsletter for the painting school's new online course

Laptop, phone and coffee on a table on the balcony, image in the newsletter

image

An image shows what your course looks like. SmartChat takes it from your course page, or you upload your own.

👋 Hello Gabriele, 🌷 our new course is ready: Flowers in Watercolor, organize them with ten lessons from the tulip in March to the bunch of roses in June. 🎨 You'll learn how blossoms glow while the colors still stay clear, even with dark red and violet. 💻 You watch the videos on your laptop or tabletwhenever it suits you, even outside on the balcony. 🖌️ To get started, your materials from the beginner courseare enough, only two new shades are added. 🎁 Your access is valid for a whole year and costs 149 €. 👉 Take a look at the first exercise in advance, it's freely available.
19:30

Text

SmartChat AI writes it from your course description and your curriculum. You read it through and change what you want different.

View first exercise

button

One click opens the trial lesson. Your prospect lands directly on the right page and starts painting right away.

SmartChat sends access and reminder automatically.

Welcome to the waitlist, access after purchase and reminder before the live feedback: SmartChat sends these messages for your course, even while you're teaching yourself. Access after purchase and reminder are separate automations from Basic.

As soon as a prospect confirms
A woman types on a laptop at a stylish desk, surrounded by art supplies, indicating a creative work environment.
✅ Thanks, you're now on the Waiting list for our next course.📅 As soon as the enrollment opens, you'll hear from us, with date, program and price for the eight weeks.🎨 Until then you can already practice: our trial lesson on the color wheel is freely available and takes a quarter of an hour.🛒 Which brushes and which paper are really worth it is in our materials list.🖼️ In the gallery on our website you'll see pictures from the last beginner course.💬 Do you have a question about the schedule? Just write to us here in the chat.20:42
View trial lesson

Welcome to the waitlist

Anyone who signs up and confirms gets a message right away. That way your prospect knows they'll be there at the next course start.

As soon as a payment comes in
Flat lay of paintbrushes, color tubes, and palette on wooden surface.
👋 Hello Martin,🎉 your registration for Watercolor for Beginners is here, the payment is received.🔑 Your Access is unlocked as of now, the login details are in your confirmation.📦 Have the materials list ready by the start, a lot of it is available in any craft store.🎨 Feel free to start with the trial lesson on the color wheel already, it's waiting for you.🗓️ The first lesson unlocks on Monday, January 12 free.💻 The live feedback session takes place every Thursday at 7 pm, we'll send you the link here beforehand.15:06
Go to course area

Access after purchase

If your course platform or payment provider can report new purchases to SmartChat, the participant gets their access right away via WhatsApp.

1 day before the live session
Artist's hand painting with watercolors in natural light. Creative process captured outdoors.
👋 Hello Karin,🎥 tomorrow at 7 pm we meet for the live feedback session.🖼️ Upload your painting from Module 4 by this evening, then we'll look at it together and give you tips.💡 This time it's about soft transitions in the sky and clouds with edges.☕ Get yourself a tea, set out brush and paper, and at the end we'll paint a rainbow together.📺 Can't make it? The recording will be in the course area on Friday.🔗 Below, one tap takes you straight in.19:00
Open video room

Reminder before the live feedback

SmartChat gets the date from your calendar and reminds them the day before. Every participant then knows by when to upload their painting.

This is how interested people get on your waitlist.

Prospects sign up themselves: on your course page or through a link in your profile. They only get your newsletter once they've confirmed in WhatsApp.

  1. 1

    Your prospect enters first name and phone number

    SmartChat shows the small window on your sales page. It only asks for first name and phone number.

    Real website popup from Malschule Bergblick with a photo at the top, mobile view: heading Never miss offers and news again, first name Ute and phone number filled in, button Join the waitlist
  2. 2

    Or your prospect clicks the WhatsApp button

    You place the button on your course page. One click only opens the chat with you, it doesn't put them on the newsletter list.

    Ask via WhatsAppOn your course page
  3. 3

    Your prospect confirms in WhatsApp

    One click on Confirm is enough. With this double opt-in, every prospect confirms themselves in WhatsApp that they want your newsletter.

    👋 Hello Ute,🎨 here you'll find out when the enrollment for our watercolor courses opens, and you'll get new lessons to try out.✅ Do you want to receive these messages? Then click the button below: Confirm.🔒 You can unsubscribe at any time. Just write STOP.20:41
    Confirm
    Confirm20:41
  4. 4

    You have the proof

    For every contact, SmartChat saves the time and way of consent. You download the proof as a PDF.

    Contact Ute in SmartChat, mobile view: status Confirmed, signup history, consent confirmed in WhatsApp and button Download proof

SmartChat AI helps prospects with choosing a course.

When a prospect writes late in the evening and nobody is reachable anymore, SmartChat AI replies fully automatically for you. It answers with the knowledge it has learned from your website and your documents. If it has no source, it hands over to you.

Inbox in SmartChat: SmartChat AI answers a customer's WhatsApp question at Malschule Bergblick

  • Also late in the evening

    Anyone who reads your course page at eleven at night gets an answer right away and doesn't wait until the next morning.

  • In your participants' language

    SmartChat AI replies in the language your participant writes in. Even participants from abroad understand the message right away.

  • Unanswered questions land with you

    If SmartChat AI doesn't know something, the question stays in the inbox and you reply yourself.

Frequently asked questions about WhatsApp marketing for online courses.

Can I just message prospects of my online course on WhatsApp?

No, only with their consent. Everyone signs up themselves, on your course page, and then confirms once in WhatsApp. SmartChat saves this consent with date and time as proof.

Does SmartChat connect to my course platform?

There is no ready-made integration with specific course platforms. If your platform or your payment provider can send a webhook, meaning an automatic notification to SmartChat, it can start, for example, the message with access after purchase.

Can I accept payments for my course with SmartChat?

No. SmartChat is neither a course platform nor a payment provider, you handle the purchase as before. SmartChat sends the messages before and after, such as the invitation to enroll and the access after purchase.

Can I send my participants the link to the live session via WhatsApp?

Yes. You send a newsletter to the participants of your course, with the link as a button at the end. If the date is in your calendar, an automation from Basic reminds them automatically the day before. SmartChat sends messages outside the inbox as a template approved by Meta, so don't plan the message only shortly before the start.

How do I separate prospects and paying participants?

With Tags. You mark contacts, for example, with "Waitlist" or "Beginner course January" and send each message only to the matching group. That way nobody gets an invitation to a course they've already bought.

Do I have to write the texts for my course announcement myself?

No. SmartChat AI writes the newsletter from your course page and the documents you upload. You name the topic, such as the new course start, read through the text and send it with one click.

How does SmartChat AI know the contents of my course?

SmartChat AI analyzes your website and all documents you upload, for example curriculum, materials list or price overview as a PDF. From that, SmartChat AI answers questions about prior knowledge, duration or access.

What happens to questions SmartChat AI can't answer?

They stay in the SmartChat inbox, and you or your team reply yourselves. If someone on your team has written in the conversation, SmartChat AI holds back on that message.

Do I need a second phone number for my online course?

No. You connect your existing number to SmartChat and confirm it with the code from Meta, the company behind WhatsApp. You connect one number per account.

What does SmartChat cost for an online course?

Free costs €0 with no time limit and no credit card, with 100 messages one-time. For more, you choose Starter for €299 per month with 3,000 messages, Basic for €499 with 6,000 or Pro for €999 with no limit on messages. Sending costs no credits. All prices plus VAT, more at Pricing.

What fees does Meta charge for my WhatsApp messages?

Meta bills you directly for the fees for WhatsApp messages. For this, you add a payment method in your Meta account. You pay SmartChat only for your plan. You can find the exact prices here.

How many automations do I need for my course?

Free and Starter include 1 automation, the fixed one for new contacts (double opt-in). Your own automations are available from Basic: Basic has 3, 1 of which is the fixed one, Pro has unlimited. Welcome (the fixed automation), access after purchase and reminder before the live session add up to 3 automations, 2 of them your own. Basic covers that.

How does a participant unsubscribe from my WhatsApp messages?

Anyone who has confirmed your newsletter writes STOP in the chat with you. From then on SmartChat sends them nothing more, and in your contact list they appear as unsubscribed.

How quickly is my WhatsApp marketing for the course ready?

You give SmartChat AI the address of your course page. In 60 seconds, SmartChat AI builds your landing page for the waitlist from it. After that you connect your number and send the first message.

WhatsApp marketing for your online course in 60 seconds.

Give SmartChat AI the address of your course page. SmartChat AI analyzes it and builds your WhatsApp marketing with a landing page for the waitlist in 60 seconds. Free costs €0 and needs no credit card.

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