AI labeling under the EU AI Act.
SmartChat automatically adds a notice before the first AI reply in every WhatsApp conversation, so your contact knows that SmartChat AI is replying.
The labeling is always on.
As soon as you turn on the AI reply , SmartChat labels the first AI reply of every conversation. There is no switch to turn it off.
- Onceper conversation, right before the first AI reply.
- 5languages: German, English, Italian, French and Spanish.
- Allplans, including Free. The notice is a fixed part of the AI reply.
- 0setup: SmartChat adds the notice automatically.
No switch for the notice.
In the settings, you turn the AI reply on or off. The labeling is a fixed part of it, in every plan.

Required, no switch
No account can turn off the notice, not even on the Free plan.
The reply stays as it is
SmartChat puts the notice in front of the checked AI reply and doesn't change its text.
With your name
The notice names SmartChat AI and your business.
The notice in the language of your contact.
SmartChat recognizes the language from the message, the contact, the country code or your account. For any other language, the notice appears in English.
Tap a language and see the notice on the iPhone.
If your contact writes in German, the first AI reply starts with the German notice.
Guests from the UK or the US read the notice in English.
If a guest writes in Italian, the notice is in Italian too.
In French, AI is called IA, and that's how it appears in the notice.
Guests from Spain get the notice in Spanish.
Once per conversation, without duplicates.
Before every AI reply, SmartChat checks whether the notice has already been sent in this conversation.
Contact writes
A contact writes to you on WhatsApp, and SmartChat AI prepares a reply.
New messageSmartChat checks
Only a notice that was actually sent counts.
Already sent?Notice in front
If it's missing, it goes at the start of the AI reply. If the reply didn't go out, it comes with the next one.
Notice in frontOnly once
Further AI replies in the same conversation come without the notice, so your contact doesn't keep reading it.
No duplicates
Your contact can ask for a person at any time.
If a contact asks for a person, SmartChat AI stops replying on its own. You get a notification and reply in the inbox.
Straight to your team
SmartChat AI doesn't send an automatic reply and hands the conversation over to you.
Notification
Under the bell, you see which contact is waiting for you and what they wrote.
Recognized in 5 languages
SmartChat also recognizes the request in English, Italian, French and Spanish.
Frequently asked questions about AI labeling.
What is AI labeling?
The first AI reply in every WhatsApp conversation starts with a notice that an AI is replying. That way, your contact knows from the start that SmartChat AI is writing to them.
What does the notice say?
In English: "Hi, I'm SmartChat AI, the AI assistant of [your business]. If you'd rather talk to a person, just let me know."
Can I turn off AI labeling?
No. The labeling is built into every plan. You only decide whether the AI reply is turned on.
Does AI labeling cost extra?
No. The notice is part of the AI reply and is included in every plan, even in the Free plan.
Which languages is the notice available in?
In German, English, Italian, French and Spanish. If your contact writes in another language, the notice appears in English.
How does SmartChat recognize the language?
First from your contact's message. If that isn't clear, SmartChat uses the contact's saved language, then the country code of their number and finally the language of your account.
Does my contact get the notice with every reply?
No, only once per conversation, before the first AI reply. If that reply wasn't sent, the notice appears in the next one.
Does the notice change my AI reply?
No. SmartChat puts the notice in front of the fully checked reply. The text of the reply stays as it is.
What happens if my contact would rather talk to a person?
Then SmartChat AI doesn't send an automatic reply. You get a notification and reply yourself in the inbox.
Are my own replies labeled too?
No. Only replies from SmartChat AI get the notice. What you or your team write in the inbox goes out without a notice.
Why is there AI labeling?
The EU AI Act requires that people can tell when they are talking to an AI. That's why SmartChat adds the notice to every conversation automatically. How SmartChat AI works with your data is explained under SmartChat AI and your data.
Start your AI reply in 60 seconds.
Enter your website. SmartChat AI gets to know your business, and every first AI reply carries the notice automatically.