How can a flower shop remind customers about special occasions?
Note the occasion and date at purchase, get in touch briefly a few days before and make ordering easy.
The short answer
A flower shop does best reminding customers about occasions they mention themselves: birthdays, wedding anniversaries, Mother's Day. Note the occasion and date at purchase, get in touch a few days before with a short offer and keep ordering simple. That way customers come back on their own, without you keeping lists in your head.
Which occasions should a flower shop keep an eye on?
A flower shop should first keep an eye on occasions that come back every year and when customers buy flowers anyway. These include Mother's Day, Valentine's Day, birthdays, wedding anniversaries, bereavements and holidays. The table shows how early you can get in touch for each occasion. The timings are recommendations from practice, not fixed rules.
| Reason | Who knows about it | When to remind (recommendation) |
|---|---|---|
| Mother's Day, Valentine's Day | All customers, the date is on the calendar | About a week before, mentioning pre-orders |
| Birthday | Only the customer | Three to five days before |
| Wedding anniversary | Only the customer | One week before |
| Anniversary of a bereavement | Only the customer, very sensitive | Only if the customer clearly wanted it |
| Normal weeks | Nobody | A weekly bouquet or seasonal flowers as an idea |
How does a flower shop find out about its customers' special occasions?
The easiest way for a flower shop to find out about occasions is right at purchase, by asking one question: Who is the bouquet for, and when is the next occasion? Write down the name, occasion and date right away, in a notebook, a spreadsheet or a note on your phone. Ask in a friendly way, and only if the customer is up for a chat. The customer has to agree that you'll get in touch later. Ask this clearly and keep a record of the answer.
A reminder is only good if it suits the customer. So also note whether they prefer a simple or a large bouquet and which colors they've chosen so far.
What does a good customer reminder look like?
A good reminder is short, names the occasion and lets the customer order with one reply. It starts with their first name, says what it's about and makes a specific suggestion. The example below shows how it's built. All names, prices and times are made-up examples.
How do you remind customers without constantly phoning them?
You remind customers without phoning around by preparing the message once and having it sent automatically after the purchase or before the occasion. Without software, that means one fixed slot per week where you go through your occasion list and write the messages. That takes time, and in peak season it's quickly dropped. This is exactly where a system that takes over that part for you helps.
How does SmartChat help you remind customers?
With SmartChat, you send reminders via WhatsApp to contacts who agreed. Follow-ups in SmartChat keep sending automatically after confirmation, without you phoning around. You collect contacts with a landing page or a QR code in your shop, and you set up the follow-up messages under Follow-ups . More for your business is on the page for flower shops. Unsubscribing works anytime with STOP. Messages outside an ongoing conversation go out as a template approved by Meta.
What can't SmartChat do here?
SmartChat only sends via WhatsApp, not by email or text message. You still have to note the occasion and date yourself. And only contacts who confirmed get newsletters and follow-ups. Anyone who doesn't want that gets nothing.
Frequently asked questions about customer reminders in a flower shop.
How early should I remind customers before Mother's Day?
One week before is a good rule of thumb from practice. That leaves time for pre-orders. There's no fixed rule for it.
Can I send customers a reminder without their consent?
Better not. Ask clearly beforehand if you may get in touch, and keep a record of it. This is not legal advice. If in doubt, ask an expert.
How do I get in touch about bereavements?
Only if the customer clearly asked for it. Otherwise leave the anniversary alone.
What do I write if the customer hasn't been in for a long time?
Mention the last occasion, stay friendly and make a specific suggestion, without pressure.
How many reminders are too many?
There's no fixed number. Only send when there's a real occasion, and watch how customers react.
How do follow-ups in SmartChat help with this?
They keep sending automatically after confirmation, without you phoning around. They only go to contacts who agreed.
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Last updated: By SmartChat Team