Skip to content

Cookies and tracking on your landing page.

On your SmartChat landing page, Meta Pixel, Google Tag and TikTok Pixel only load when a visitor accepts in the cookie banner, and sign-up for your WhatsApp newsletter works without it too.

Landing page of Rätselhaus Altstadt in SmartChat, cookie banner at the bottom: We use cookies to measure our ad campaigns. You can accept or decline. Buttons Decline and Accept

First consent, then the pixel.

As soon as you add a pixel, your landing page asks every visitor on their first visit whether they agree.

  • 4services you can add: Meta Pixel, Google Tag, TikTok Pixel and Google Tag Manager.
  • 2equal buttons in the banner: Decline and Accept.
  • Yourlanguage: the banner speaks the language of your landing page.
  • Withdrawable at any timevia the privacy page.

This is how your visitor decides.

SmartChat remembers the decision in your visitor's browser, so they aren't asked again on every visit.

  1. Banner appears

    On the first visit, the cookie banner shows at the bottom, with a link to your privacy policy.

    First visit
  2. Accept

    Only now do your pixels load and count the visit.

    Pixels load
  3. Decline

    Then no pixel loads, not even on the next visit. Sign-up for your newsletter still works.

    No pixel
  4. Withdraw

    Your visitor withdraws their consent through the privacy page.

    Any time

You add your pixels in SmartChat.

In the landing page settings under Privacy, you connect Meta, Google, TikTok or Google Tag Manager. Learn more under Tracking.

Tracking in SmartChat: Meta Pixel and Google Tag connected, TikTok Pixel and Google Tag Manager not connected
  • Only after consent

    Every pixel you add only starts when the visitor accepts in the banner.

  • Sign-up as an event

    When a visitor signs up, your pixel counts the sign-up, but only with their consent.

  • Other services

    You add other services through Google Tag Manager. It also only loads after consent.

The server report only with consent.

If you also add a Conversions API token from Meta, SmartChat reports every sign-up from the server as well. This only happens if the visitor has given consent.

Meta Pixel connected in SmartChat: Meta Pixel ID field and Meta CAPI token field, optional and server-side
  • Encrypted only

    Contact details are only sent as a SHA-256 value, never in plain text.

  • Not counted twice

    Browser and server send the same ID, so Meta counts a sign-up only once.

  • Your token stays secret

    The token never appears in the code of your landing page. It's optional.

SmartChat also embeds videos in a data-saving way.

YouTube videos on your landing page run through youtube-nocookie.com, YouTube's privacy-enhanced mode.

Frequently asked questions about Cookies and tracking.

When does my landing page show a cookie banner?

As soon as you add a pixel or Google Tag Manager, your landing page shows the cookie banner on the first visit.

Do my pixels load before consent?

No. Meta Pixel, Google Tag, TikTok Pixel and Google Tag Manager only start after a click on Accept.

Can I change the text of the cookie banner?

Yes. You can change the text and design of the banner. The banner always appears, and declining is as easy as accepting.

What language does the banner appear in?

In the language of your landing page.

How does a visitor withdraw their consent?

Through the privacy page. After that, the pixels no longer load.

Does sign-up work without consent too?

Yes. Your visitor can sign up for your WhatsApp newsletter even if they decline. Your pixels just won't count the sign-up then.

What is the Conversions API token?

With the token, SmartChat also reports every sign-up to Meta from the server, but only with the visitor's consent. The token is optional.

Is my visitors' data sent to Meta in plain text?

No. In the server report, contact details are only sent as a SHA-256 value. Without consent, SmartChat sends nothing at all to Meta.

Where does SmartChat remember the decision?

In your visitor's browser. On the next visit, the banner doesn't appear again.

How does SmartChat embed YouTube videos?

Through youtube-nocookie.com, YouTube's privacy-enhanced mode.

Do I need to update my privacy policy?

Check whether your privacy policy mentions the pixels you add. The link to it is in the cookie banner. Learn more under Legal notice and privacy on your landing page.

Start your landing page in 60 seconds.

Enter your website. SmartChat AI builds your landing page, and as soon as you add your pixels, the cookie banner asks every visitor.