Real estate agents: new listings from your network.
Real estate agents get new listings mainly from past clients, prospects and partners when they stay in touch regularly.
Where do new listings come from for real estate agents?
Real estate agents get new listings mainly from their own network: past clients, neighbours, tradespeople, notaries and prospects who haven't bought yet. My advice: start with the people who already know you. They already know you.
| Source | What you actually do |
|---|---|
| Past sellers and buyers | Check in after a few weeks to see if everything is fine |
| Neighbours of a sold property | Tell them personally that it has sold |
| Tradespeople, notaries, financial advisors | Stay in touch regularly, not only when you need something |
| Prospects who didn't buy | Tell them about new properties that fit |
| Owners thinking about selling | Offer an honest, no-pressure conversation |
How do you win listings from past clients?
You win listings from past clients by getting in touch before they need you. After handing over the keys, many agents never contact their clients again. Then your name only comes to mind when someone they know wants to sell.
After every deal, put three dates in your calendar: after two weeks, after three months and after one year. Each time, ask something genuine, for example how the move went. Ask for a referral only on the second or third contact, not right away.
What do you do with prospects who didn't buy?
Stay connected with prospects who didn't buy, and only tell them about properties that match what they're looking for. People who came to you often keep searching. If you go quiet after the viewing, you'll have to earn their trust all over again later.
For every prospect, note what they're looking for: location, size, budget. That way you can tell them in two sentences why this exact property fits. My advice: short, relevant tips are better than one long mailing to everyone.
How do you get listings through partners in your network?
You get listings through partners when you help them first. Tradespeople, notaries and financial advisors are often in early contact with owners. My advice: if you send good people their way, they're more likely to recommend you in return.
Tell your partners clearly what kind of property you're looking for and in which area. Then they know when to think of you. A tip: a short call once a quarter.
How does WhatsApp marketing with SmartChat help you?
SmartChat is a WhatsApp marketing solution for businesses. It keeps you in touch with your network without having to phone everyone one by one. Important: you only send to contacts who signed up themselves and confirmed once. Anyone who no longer wants messages just writes STOP.
After confirmation, the follow-ups in SmartChat keep sending automatically, with no chasing by phone. You can see how it works on the page Follow-ups. What this looks like for agents is on the page landing page. You collect contacts, for example, with a Landing page or a QR code. All names and times in the example are made up.
Frequently asked questions about new listings for agents.
When do I ask a past client for a referral?
My recommendation: not right after closing, but at the second or third contact, once the client has happily moved in.
How often should I get in touch with prospects?
Only when you have a property that fits. There's no fixed number.
Who can I message in SmartChat?
With SmartChat, you only send to contacts who signed up themselves and confirmed. This does not replace legal advice.
What do I send to partners like notaries or tradespeople?
A short message saying which property and which area you're looking for. That's all it takes.
What does SmartChat send automatically after confirmation?
The follow-ups you've set up. You don't have to chase people by phone.
How do I write to a prospect about a property that fits?
In two sentences, give the location, size and the reason the property fits what they're looking for.
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Last updated: By SmartChat Team