Butcher shop: inform customers: offers without flyers.
You reach customers with a chalkboard, a counter phrase, a bag note and a message to their phone, for contacts who have agreed.
How do you inform butcher shop customers about offers without flyers?
You inform butcher shop customers about offers without flyers when you show the offers where your customers look anyway: at the counter, in the shop window and on their phone. Which way suits your butcher shop depends on your customers. The table shows what each way can do.
| Option | Who sees it | Your effort |
|---|---|---|
| Chalkboard in the shop window | Everyone who walks by | Rewrite briefly every day |
| Mention at the counter | Everyone already in the shop | The sales assistant has to remember it |
| Note in the bag | Only customers who buy | Print or write notes |
| Notice in the neighborhood | Whoever passes by there | Put it up and take it down again |
| Message to the phone | Contacts who have agreed | Collect contacts once, then a short text |
The table is based on experience and recommendation, not on a measurement.
What belongs on the offer chalkboard in the shop window?
The chalkboard should have three offers at most, with name, price and day. I recommend keeping the text short, because customers read little while walking by. Write big, use one line per offer and change the board every morning.
An example of one line: Beef rolls, Friday, price per kilo. Always add the price, because with a price the offer is clear straight away. All examples on this page are examples and not real offers.
How does the sales assistant mention the offer at the counter?
The sales assistant mentions the offer when she says it in a single sentence after the customer has named their order. Tell her the sentence beforehand, for example: Today we have fresh bratwurst for grilling, shall I pack some for you? That feels like advice and not like advertising.
Discuss the offer briefly with the team every morning. Whoever does not know the offer cannot mention it. A note at the till with the three offers of the day helps with that.
Is a note in the shopping bag worth it?
A note in the bag is worth it for the offer of the next few days, because the customer has it in their hand at home. But the note only reaches people who have just bought, and it gets lost easily. Whoever does not come in once learns nothing about the next offer.
My advice: write only one offer and one date on it. A short note is easier to read than one with ten lines.
How do you reach customers outside the shop too?
You reach customers outside the shop with a message to their phone, if they have agreed to it beforehand. This is the step that the chalkboard, counter and note cannot do: the customer learns about the offer before they walk past you. This helps above all with weekend offers, grill packages and orders for parties.
Consent is important. You only write to people who have signed up themselves. A notice with a QR code or a hint at the till is enough to collect them.
How do you send offers to your customers with SmartChat?
SmartChat is a WhatsApp marketing solution for businesses. You collect contacts with a landing page or a QR code in the shop. Each contact confirms once, briefly, in WhatsApp. You send your newsletter to confirmed contacts, and sending costs no credits. Whoever wants no more messages writes STOP.
Messages outside an ongoing conversation go as a template approved by Meta. You pay Meta fees directly to Meta, SmartChat adds nothing on top. You can find more for your industry under Butcher shops. This is what an offer can look like, all details are examples:
Frequently asked questions about offers in the butcher shop.
How often should a butcher shop announce offers?
There is no fixed rule. I recommend only informing people when there is really an offer, so the message stays worth something to your customers.
What belongs in a butcher shop offer text?
The name of the product, the price, the day, and what the customer should do, for example pre-order. Short is easier to read.
Is a sign in the shop window enough?
For people walking by, yes. Anyone who does not pass by will not see it. That is why a way to their phone is worth adding.
How do I collect contacts as a butcher shop?
With a QR code at the till or in the shop window that leads to a landing page. Each contact signs up on their own and confirms in WhatsApp.
Can I message every customer?
No. You only send to contacts who have signed up themselves and confirmed. They unsubscribe with STOP.
Does sending a message in SmartChat cost credits?
No. Sending costs no credits. You pay Meta fees directly to Meta.
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Last updated: By SmartChat Team