What you may promote via WhatsApp.
SmartChat AI checks every request and stops before a newsletter, landing page or automation is created on a topic that WhatsApp bans.
SmartChat AI stops before anything is created.
If you promote a banned topic from your WhatsApp number, Meta may block the number. That's why SmartChat AI checks every request before anything is built.
You write your request
You tell SmartChat AI in the chat which newsletter, landing page or automation you want.
orderSmartChat AI checks the topic
What matters is your business purpose, not a single word. A restaurant with a wine list is still allowed.
CheckBanned topic
SmartChat AI builds nothing and tells you why WhatsApp doesn't allow this topic.
StopTopic with conditions
SmartChat AI tells you the conditions and only builds once you confirm that you meet them.
Conditions
Second check
Before a finished text reaches you, SmartChat checks it once more for banned topics.
For banned content
SmartChat checks messages for banned content.
Always with a reason
You find out which topic is affected and what you can promote instead.
Banned topics and topics with conditions.
They are based on the WhatsApp Business policies.
| Topic | At WhatsApp |
|---|---|
| Adult content, sexual services and dating services | Prohibited |
| Gambling and sports betting | Prohibited |
| Drugs, tobacco, e-cigarettes and vapes | Prohibited |
| Weapons, ammunition and hazardous substances | Prohibited |
| Cryptocurrencies, multi-level marketing, payday loans and debt collection | Prohibited |
| Ads for prescription drugs | Prohibited |
| Health claims for food and supplements | Prohibited |
| Alcohol | With conditions |
| Medical and health products | With conditions |
| Loans with interest or fees | With conditions |
Conditions: for alcohol, you follow the law and your licenses. For medical devices, laws, industry rules and approvals apply. Other topics from the WhatsApp policies are also banned, for example protected animal species and fraudulent business models.
Health claims never appear on your landing page.
When SmartChat AI adds your customers' reviews to your landing page, SmartChat filters out claims about curing or treating illness first, even on pages that are already online.
Doesn't go on the page
- My back pain is gone.
- I've been taking it for three weeks and have much more energy.
- Any review that names an illness.
Stays on the page
- The treatment was painless.
- My skin feels soft.
- The team helped me right away in an emergency.
Every template is checked before submitting.
Before SmartChat submits a template to Meta, SmartChat checks every message. If SmartChat finds an error, it doesn't submit the template.
Meta's limits
Text, buttons and placeholders stay within the limits Meta sets for templates.
Honestly as marketing
SmartChat submits every template as marketing, including confirmations, thank-you messages and reminders.
With reason and solution
If SmartChat finds something, you see exactly what's wrong and what you need to change.
Industries that SmartChat does not set up.
SmartChat AI doesn't build a system for a business that WhatsApp doesn't allow to send messages or ads.
- Beforehand,SmartChat checks your website and business purpose, even before SmartChat AI builds your system.
- With a reason,every affected business learns that the rule comes from WhatsApp.
- Supporthelps you if you think there's a mistake. Write to us via the Support.
Frequently asked questions about allowed content.
Which topics does WhatsApp not allow?
Among other things, WhatsApp does not allow ads for adult content, dating services, gambling, drugs, tobacco and e-cigarettes, weapons, cryptocurrencies, multi-level marketing and payday loans. SmartChat AI builds nothing on these topics.
What happens if I want to promote a banned topic?
SmartChat AI stops before anything is built and tells you why. If you sent something like that from your number, Meta could block the number. After that, you couldn't reach any of your contacts.
Can I promote wine as a restaurant?
Yes. SmartChat checks your business purpose, not single words. A restaurant, a hotel or a winery with a wine list is still allowed. Selling alcohol comes with conditions: follow the law and your licenses.
What does "with conditions" mean?
WhatsApp only allows some topics under certain conditions, for example alcohol, medical devices or loans with an interest rate. SmartChat AI tells you the conditions and only builds once you confirm that you meet them.
Why does SmartChat filter reviews with health claims?
A review on your own landing page counts as your own advertising claim. Claims about curing or treating illness are not allowed in ads for food, supplements, cosmetics and health. That's why such reviews never appear on your landing page.
Which reviews stay on my landing page?
Reviews without health claims stay, for example about friendliness, advice, waiting time or quick help with a car or a heating system.
What does SmartChat check before submitting a template?
SmartChat checks the template against Meta's rules. If SmartChat finds an error, it doesn't submit the template.
What happens if Meta rejects a template?
You see the status Rejected right in SmartChat and adjust the template. Learn more under WhatsApp policies.
Can any business sign up for SmartChat?
No. SmartChat doesn't activate accounts for businesses that WhatsApp doesn't allow to send messages or ads. Anyone affected is told why.
My business was stopped by mistake. What can I do?
Write to our Support. Our team will look into your case.
Does SmartChat replace legal advice?
No. SmartChat checks topics, reviews and templates against fixed rules. That doesn't replace legal advice for your business.
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