Industries / Theatres & Stages

Full houses right through to closing night

Between opening night and closing night, reach is what fills the seats. SmartChat brings your programme, your last-minute seats and glimpses behind the scenes to your audience over WhatsApp.

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Sound familiar?

Your regular audience is getting older

Season brochures and newspaper ads still reach yesterday's loyal subscribers, but almost nobody under 40. Without a direct digital line, there is no next generation coming up behind them.

The last seats sit unsold

Opening night is packed, the third and fourth performances only half full. There are plenty of people who would come on a whim - you just have no way of reaching them on the afternoon of the show.

Plenty of marketing effort, very little to show for it

Programmes, newsletters, posters on hoardings: a lot of work for channels hardly anyone notices any more. And it's energy you're not putting into what actually matters - the evening on stage.

How you use SmartChat

01

Announce premieres and your programme

Your audience is the first to hear what's coming to the stage, in your theatre's own voice and with a direct route to a ticket. That's how interest turns into a booking.

02

Fill the last seats on the day of the show

Gaps showing on the seating plan in the afternoon? One message to your list, and tonight's last-minute crowd is sitting in your stalls instead of at home on the sofa.

03

Take them behind the scenes

A costume fitting, the set going up, a word from the director: small glimpses build a real bond with your audience and turn occasional visitors into regulars.

04

Fill visiting shows and one-off events

An improv night, a reading, a visiting company: anything outside the main programme needs an audience in a hurry, and your list delivers one without a single poster going up.

Ready in 3 steps

  1. 1

    Add your website: SmartChat reads your theatre's site and gets to know your company, your venues and the way your house talks. The AI builds your landing page from it.

  2. 2

    Build your list: a QR code in the programme, at the box office and in the foyer - your audience signs up on the spot, with a GDPR-compliant double opt-in.

  3. 3

    Play to a full house: your programme, your last-minute seats and backstage glimpses go out over WhatsApp. The AI drafts, your team approves.

What you get

Passende Funktionen

FAQs

Does WhatsApp really suit a theatre?

Yes, and the tone stays yours. The AI picks up your house style from your website, and you approve every message. What goes out sounds like your stage, not like an advert.

Does our audience have to install anything?

No. Your visitors read everything in their normal WhatsApp. SmartChat is the technology behind it: it handles the sign-ups, drafts the messages and sends them for you.

How do we get contacts onto the list?

Through a landing page SmartChat builds from your website: a QR code in the programme, in the foyer, on the ticket itself. Your audience signs up and confirms with a double opt-in, and every consent is logged.

Is this GDPR-compliant?

Yes. Every sign-up is confirmed twice inside WhatsApp, every consent is logged, and anyone can unsubscribe with a single word at any time. The whole thing is built around GDPR from end to end.

What would this cost a house like ours?

Plans start at 188 euros per month on the annual plan and contacts are unlimited on every one of them, whether you have 200 people on your list or 20,000. Meta charges the WhatsApp fees directly to your account, with no markup from SmartChat.

Who looks after this on top of running the shows?

The workload stays small. The AI creates your landing page, newsletters and follow-ups from your website and puts a draft in front of you for every occasion. Approving one takes less time than a scene change.

Start for free today

Enter your website - your WhatsApp marketing is live in under 60 seconds.

Start for free