Industries / Fashion Boutiques
Your list first, the shop window second
The new collection is on the rails and the high street stays quiet? SmartChat brings new arrivals, early sale access and invitations to your regulars over WhatsApp.
Sound familiar?
The online giants never stop discounting
Your customer tries things on with you and orders online that evening. You will not win a price war on discounts - you win on relationships: a personal edit, honest advice, the feeling of being first to know.
Instagram reach has collapsed
You photograph every new piece, but the algorithm shows it to hardly anyone. Your most loyal followers never see your posts, and you never really know who you are reaching.
Seasonal stock cannot sit still
Whatever does not move in September ends up in the November sale. Every week that a piece hangs there unnoticed costs you margin, when you know full well which customer it would suit.
How you use SmartChat
Show new stock to your list first
Box open, photo taken, message out to the list - and the best pieces are spoken for before they ever reach the window. That turns every delivery into a small event.
Fill private shopping and evening events
One evening, a glass of fizz, ten customers, the new collection: events like these live or die by the right invitation at the right time, and with SmartChat it is on every lock screen within minutes.
Early sale access for your most loyal customers
Before the sale sign goes up in the window, your list gets a two-day head start. It rewards loyalty, clears seasonal stock and feels like a privilege rather than a discount scramble.
Ready in 3 steps
- 1
Show us your website: SmartChat reads your online presence and builds your boutique's landing page from it, aesthetic included.
- 2
Fill your list: a QR code in the fitting room and at the till, a link in your Instagram bio - customers sign up with a double opt-in, GDPR-compliant.
- 3
Sell with style: the AI drafts your new-arrival messages, invitations and early-access offers in your voice, you pick the photos and approve.
What you get
- 98% open rate instead of an algorithm lottery
- New pieces sell before they hit the rails
- Events and private shopping reliably filled
- The AI builds your landing page and copy
- GDPR-compliant with double opt-in
- Up and running in under 60 seconds
Passende Funktionen
FAQs
I already post on Instagram - why add WhatsApp?
Instagram decides who sees your posts, and usually that is very few people. A WhatsApp message lands straight on the lock screen and gets opened 98% of the time. Instagram stays your shop window, WhatsApp becomes your sales channel.
How do I get my customers onto the list?
With your own landing page, which SmartChat builds from your website: a QR code at the till and in the fitting room, a link in your bio. Anyone who signs up confirms with a double opt-in and gets something real in return, such as early access to the sale.
Does this not come across as pushy?
Not if every message is worth something: a new piece in their size, an invitation, early access. People who signed up want exactly that, and unsubscribing takes one word at any time.
Can the AI get my tone right? My boutique runs on personality.
The AI learns from your website and drafts your landing page, newsletters and follow-ups in your own voice. You read them, adjust them, approve them - the personality stays yours, someone else just does the typing.
What does SmartChat cost me?
Plans start at 188 euros per month on the annual plan, and unlimited contacts are included in all of them. The WhatsApp messages are billed by Meta directly, and SmartChat adds no markup on top.
Start for free today
Enter your website - your WhatsApp marketing is live in under 60 seconds.
Start for free