Use cases / Recipe of the week

One recipe a week that brings customers into your store

The situation

On Fridays the fresh porcini mushrooms, the squash, and the aged beef tenderloin are stacked high in your shop - but many customers simply don't know what to cook with them. So they grab the same old things at the supermarket, and your finest goods sit unsold. What's missing is the spark: a concrete idea of what's for dinner tonight.

How SmartChat solves it

With SmartChat, you send your customers one recipe a week, straight to their phones - built around whatever is fresh at your shop right now. A message turns into a shopping list, and the shopping list turns into a visit to your store. With a 98% open rate, your recipe actually gets seen - and your list is free to grow, because contacts are unlimited with SmartChat.

Set up in 3 steps

  1. 1

    Each week, pick one recipe built around the goods you currently have fresh, in abundance, or on sale.

  2. 2

    Send the message on the same weekday every time, say Thursdays before the weekend shopping run - that's how it becomes a ritual.

  3. 3

    Set up the recipe ingredients as a small station in your store so customers can grab everything in one go.

Best suited for

Butcher shopsFarm shopsDelisFarmers market vendorsBakeriesRestaurants

Womit du das umsetzt

FAQs

Where do I get a new recipe every week?

From your day-to-day: take the goods that are in season or need to move, and the dish you'd personally recommend with them. A classic with a small twist is all it takes.

When is the best time to send?

Thursday or Friday morning, when many people are planning their weekend shopping. A fixed weekday creates a ritual your customers genuinely look forward to.

Can I automate the sending?

Yes, starting with the Basic plan you can schedule messages in advance and set up automations - for example, the full recipe instructions as an automatic reply to a keyword.

What does sending to lots of recipients cost?

Meta bills the WhatsApp fees directly to you, and SmartChat adds no markup on top. Plans start at 299 euros, and the number of contacts is unlimited.

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