Use cases / Communicate price changes
New price, new opportunity - your prospects hear it first
The situation
The townhouse has been on the market for four months, and now the owner has agreed to a new price. Your hottest leads are all the people who already toured the property or inquired about it - back then, it was too expensive for them. The problem: they will never hear about the reduction, because nobody looks twice at a listing they already know.
How SmartChat solves it
With SmartChat, a price change reaches exactly the right people: every previous prospect for that property, via a personal WhatsApp message with the old and new price. With a 98% open rate, the news reaches every single one of them - and prospects who hesitated over the price back then often get in touch that same evening to book a second showing.
Set up in 3 steps
- 1
Track prospects per property: note who inquired or came to a showing - so with every price change, you instantly know who will care.
- 2
Send the price message: old price, new price, personal touch - the template is customized and sent in 60 seconds.
- 3
Offer a second showing: anyone who replies gets a new appointment right in the chat - and that second round often seals the deal.
Best suited for
Womit du das umsetzt
FAQs
Doesn't a price reduction make the property look flawed?
Not if you actively frame it as an opportunity: a personal message to previous prospects sounds like a chance to act - a quietly edited online listing, on the other hand, reads like a property nobody wants.
How do I know who cares about the price change?
You keep a list of all inquiries and showings for each property. When the price changes, you message exactly that group - no wasted reach, no annoyed strangers.
Am I even allowed to message previous prospects like this?
Yes, as long as they signed up via double opt-in - ideally right at the first inquiry or showing. Then the price update is delivered in full GDPR compliance.
Does this work for rental properties too?
Just as well: with a lowered rent or new terms, previous prospects are your fastest audience - the message stays the same, just with the monthly rent instead of the purchase price.
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