Use cases / Promote Your New Year's Eve Menu
Your biggest-ticket night, fully booked weeks ahead
The situation
Your New Year's Eve menu is set, the pricing too - all that's missing now are the bookings. But the poster in your restaurant only reaches people who are already there, and your competitors have been promoting their gala since November. Every year, the final December push decides whether your most important night sells out or ends up with empty seats.
How SmartChat solves it
With SmartChat, you put your New Year's Eve menu right on your regulars' phones in early December - with the courses, the price, and the booking deadline. 98% open the message, and questions and reservations come back in the same chat. Shortly before the deadline, a second message reminds everyone about the last open seats - and New Year's Eve is fully planned before Christmas even starts.
Set up in 3 steps
- 1
Build a list of regulars throughout the year with double opt-in - it's pure gold later for nights exactly like this one.
- 2
Send the menu with the price and deadline via WhatsApp in early December, ideally with a photo from last year that captures the mood.
- 3
Confirm incoming bookings right in the chat and send a reminder in mid-December once only a few seats are left.
Best suited for
Womit du das umsetzt
FAQs
When should I start promoting?
Early December is a good start: early enough for planners, close enough to the holidays. A reminder in mid-December also catches the last-minute crowd.
Can I ask for a deposit or a binding reservation?
You set the terms yourself - you simply sort them out in the chat when the reservation comes in. SmartChat gives you a direct line to every guest.
Will this also reach guests who haven't been in for a while?
Yes - everyone who has signed up once via double opt-in stays on your list. Contacts are unlimited in SmartChat, and nobody drops off after a few months.
Is SmartChat worth it for a single event night?
New Year's Eve is just the beginning: the same list then fills Easter, Mother's Day, and every wine tasting. Plans start at 299 euros and cover a full year of occasions.
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