Use cases / Announce a location change
New address, same loyal customers
The situation
The lease for the new space is signed - more room, a better location, parking right outside the door. But one worry remains: how many regulars will show up at the old address next month and turn right back around? A sign in the window only reaches people who happen to walk by - and whoever finds a locked door might just give the competition a try.
How SmartChat solves it
With SmartChat, you guide your customers through the move step by step: first the announcement with your new address and moving date, then a reminder shortly before the switch, and finally an invitation to the grand reopening. Every message lands right on their phone with a 98% open rate - so your customer base simply moves with you instead of getting lost at the old address.
Set up in 3 steps
- 1
Announce the move: share your new address, the moving date, and what gets better for your customers - early enough that no one misses the news.
- 2
Send a reminder just before: during moving week, a reminder with the address and directions goes out - so nobody ends up at the old door.
- 3
Celebrate the reopening: invite everyone to the opening at your new location - with a small perk for anyone who stops by in the first week.
Best suited for
Womit du das umsetzt
FAQs
When should I tell my customers about the move?
Ideally four weeks ahead with the first announcement, then once more during moving week. Two short messages are enough to make sure the new address really reaches everyone.
What about customers who still go to the old address?
With a 98% open rate, that's a rare exception - and anyone with a question simply replies to you on WhatsApp. Their message lands in your inbox and you answer within seconds with the new address.
Will existing appointments be affected by the move?
That's up to you - just say so in your moving announcement. Appointment reminders run through your directly connected Google Calendar and let your customers know about their appointment well ahead of time.
Is this legally compliant?
Yes - every recipient signed up via double opt-in, which makes your messages GDPR-compliant. And a moving notice is exactly the kind of message your customers signed up for in the first place.
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