Use cases / Announce Happy Hour
Happy hour, on everyone's mind by mid-afternoon
The situation
Your happy hour would sell itself - if only people remembered it. But at 4 p.m., your potential guests are still at the office with entirely different things on their minds. Yesterday's story got swiped away long ago, and so the bar sits half empty between 5 and 7 p.m., even though dozens of people two streets over are thirsty for an after-work drink.
How SmartChat solves it
With SmartChat, you remind your contacts about happy hour in the afternoon - right before the workday ends and the question of where to go tonight comes up. With a 98% open rate, the WhatsApp message actually gets read, and a nudge to bring coworkers quickly turns one recipient into a whole group. Recurring announcements run as an automation starting with the Basic plan.
Set up in 3 steps
- 1
Write your happy hour message with the time, the price, and a good reason to come in today, not someday.
- 2
Send it in the early afternoon - so it lands on the phone before evening plans are locked in.
- 3
Set the announcement up as a recurring automation so it goes out on its own on your happy hour days.
Best suited for
Womit du das umsetzt
FAQs
When is the best time to send the announcement?
Between 2 and 4 p.m.: the message arrives before evening plans are set and is still fresh in mind when the where-are-we-going question comes up at 5 p.m.
Do I have to rewrite the message every week?
No, starting with the Basic plan you can set the announcement up as an automation. It goes out automatically on your happy hour days - you only tweak the details when needed.
How do I build a contact list for campaigns like this?
Your guests sign themselves up, for example via a QR code on the bar, and confirm with a double opt-in - GDPR-compliant and with no paper lists whatsoever.
Is it worth it with just a handful of contacts?
Yes, because every message often brings more than one person: anyone who shows up brings coworkers or friends along. And your contact list keeps growing night after night.
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