Use cases / Black Week offers

Your Black Week deals, straight to their phones

The situation

It's the last week of November and every inbox is overflowing: 40 discount emails in a single morning, and yours is one of them. You've put weeks into your Black Week campaign, but the email sits unopened among all the other offers - and on Saturday you're left wondering why hardly anyone redeemed your code.

How SmartChat solves it

With SmartChat, you send your Black Week offers as a WhatsApp newsletter to all your contacts - straight to the lock screen instead of a crowded inbox. WhatsApp messages reach a 98% open rate, so your discount code actually gets seen. And you can pace the week: a kickoff on Monday, a reminder on Wednesday, and a final push on Sunday with a hard deadline.

Set up in 3 steps

  1. 1

    Plan your Black Week sequence: a kickoff offer, a mid-week reminder, and a final push with a clear end date.

  2. 2

    Write each message with a discount code, an image, and a deadline - short enough to take in at a glance.

  3. 3

    Send at your scheduled time to all your contacts and see in the analytics how your campaign is landing.

Best suited for

Retail storesOnline shopsFashion boutiquesElectronics retailersBeauty salonsFurniture stores

Womit du das umsetzt

FAQs

When should I send my Black Week message?

A proven rhythm is a kickoff on Monday morning, a reminder mid-week, and a final push on Sunday. That keeps you on their radar all week without wearing out your welcome.

What does sending during Black Week cost me?

Meta bills the WhatsApp fees to you directly, and SmartChat adds no markup on top. Plans start at 299 euros, and your number of contacts is unlimited.

Am I even allowed to send discount offers via WhatsApp?

Yes, as long as your contacts have agreed to it. SmartChat is GDPR-compliant and works with double opt-in, so every recipient has actively signed up beforehand.

Won't my message get buried during Black Week too?

On WhatsApp you're not competing with 40 other discount emails in the same inbox. With a 98% open rate, your message is typically read shortly after it's sent.

Start for free today

Enter your website - your WhatsApp marketing is live in under 60 seconds.

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