Use cases / Birthday Messages

One birthday greeting - and your business is top of mind again

The situation

Your regulars celebrate a birthday every year - just not at your place, because you simply don't know when it is. The card from the flower shop around the corner arrives right on time; your restaurant stays silent. Yet hardly any occasion is better for staying on people's minds: anyone who gets a personal greeting on their big day will think of you first when the next celebration comes up.

How SmartChat solves it

SmartChat asks for the date of birth right at sign-up and then automatically sends birthday wishes every year - personal, addressed by first name, and if you like with a small gift as a reason to stop by. You set up the automation once, and from then on it runs on its own - no calendar to maintain, nothing to forget.

Set up in 3 steps

  1. 1

    Collect birthdays: when guests sign up through your landing page, they add their date of birth right away - it's voluntary and GDPR-compliant.

  2. 2

    Prepare your greeting: you set the text and the gift once - the AI helps with the wording, and the first name is inserted automatically.

  3. 3

    Automatic every year: on the birthday, the message goes out on its own - you don't have to think about a thing and you're still the first to wish them well.

Best suited for

RestaurantsCafésHair salonsBeauty studiosBoutiquesGymsWine shopsJewelers

Womit du das umsetzt

FAQs

How do I get my guests' birthdays?

Right at sign-up: on your landing page, guests enter their date of birth along with their name and number - voluntarily, with double opt-in, and fully documented.

Do I have to offer a gift?

No, a genuine greeting works even without a discount. But a small treat like a dessert or a drink on the house makes it that much easier for your guests to celebrate their birthday at your place.

Does this really run completely on its own?

Yes - birthday automations are included starting with the Basic plan. Once set up, SmartChat checks every day who has a birthday and sends your greeting with the right first name.

What does it cost me?

Plans start at 299 euros a month with unlimited contacts. Meta bills the WhatsApp sending costs directly to you - SmartChat adds no markup.

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