Use cases / Celebrate your anniversary
25 years and everyone's celebrating - your anniversary on WhatsApp
The situation
A quarter century in business - that calls for a celebration. But even the best anniversary promotion is wasted if hardly anyone hears about it: the poster in your window only reaches passersby, the ad in the local paper fizzles out - and of all people, the loyal regulars you actually want to thank live scattered across the whole town.
How SmartChat solves it
With SmartChat, your anniversary reaches exactly the people who have carried your business through the years: every contact, greeted personally by first name, right on their phone. You announce the celebration, send a reminder shortly before, and say thank you afterwards - three messages that turn an anniversary into a real event. With a 98% open rate, every one of them lands.
Set up in 3 steps
- 1
Announce your anniversary promotion: briefly tell the story behind the number and invite everyone with the date, what's planned, and your anniversary deal.
- 2
Send a reminder shortly before: one or two days ahead of the celebration, a short reminder goes out - so the date sticks firmly in your customers' minds.
- 3
Say thanks after the party: a thank-you with a photo from the celebration turns visitors into fans - and your anniversary into a lasting memory.
Best suited for
Womit du das umsetzt
FAQs
What belongs in a good anniversary message?
Three things: the story behind the number, a genuine thank-you to your customers, and a concrete reason to stop by - like an anniversary discount or a little celebration with a date and time.
Can I address every customer personally?
Yes - SmartChat automatically inserts each recipient's first name into the message. A thank-you with a personal greeting feels far warmer on an anniversary than an impersonal mass message.
Am I allowed to just message all my customers?
You message everyone who signed up for your messages via double opt-in - that's GDPR-compliant and documented. Which is exactly why it pays to build your list well before the anniversary.
What does it cost per month?
Plans start at 299 euros, and your number of contacts is unlimited. For the sending itself, Meta bills the WhatsApp fees directly - SmartChat adds no markup.
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