Use cases / WhatsApp Advent calendar

24 doors, straight to the phone

The situation

In December, everyone is fighting for attention: every brand sends holiday emails, your store window sparkles - and you still get drowned out in the noise. You'd love a campaign your customers look forward to every single day. But manually managing a campaign every morning for 24 days? During the holiday rush, there's simply no time for that.

How SmartChat solves it

With SmartChat, you plan all 24 doors in advance: a little surprise every day - a daily deal, a recipe, a giveaway. Prepare everything once, the doors open on their own, and with a 98% open rate your calendar becomes a daily ritual on the lock screen - exactly during the weeks when buying decisions are made.

Set up in 3 steps

  1. 1

    Plan your doors: Collect 24 little surprises - deals, tips, giveaways - and write the copy at your own pace before December 1.

  2. 2

    Get people signed up: Promote the calendar starting in November via QR code and your website - every signup runs through a double opt-in, GDPR-compliant.

  3. 3

    Let the calendar run: From December 1, a new door opens every day - all that's left for you is watching the replies roll in and the store fill up.

Best suited for

Retail storesFashion boutiquesCafesBeauty salonsBookstoresOnline shopsRestaurants

Womit du das umsetzt

FAQs

Do I really have to send something myself every day in December?

No - that's exactly the point. You prepare all the doors ahead of time, and SmartChat handles the daily sending with automations, available on the Basic plan and up. In December, you focus on your business.

What goes behind the doors?

Ideally a mix: a daily deal one day, a cookie recipe the next, then a giveaway or a look behind the scenes. If it isn't a discount every single day, people look forward to the next door all the more.

When should I start preparing?

Early November is ideal: collect ideas, write the copy, then kick off the signup phase. SmartChat itself is ready to go in under 60 seconds - most of your time goes into the creative work, not the tech.

What happens to the contacts after December 24?

They're the most valuable thing you'll take away from the campaign: every participant agreed via double opt-in and will be happy to hear from you in the new year too. Contacts are unlimited with SmartChat.

Start for free today

Enter your website - your WhatsApp marketing is live in under 60 seconds.

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