Industries / Opticians
From eye test to collection
Years go by between one pair of glasses and the next. SmartChat closes that gap: ready-to-collect notices, eye test reminders and lens top-ups straight to the phone over WhatsApp.
Sound familiar?
Customers only come back when something breaks
After the sale it goes quiet for years, until an arm snaps or the prescription is long out of date. If they hear nothing from you in between, the next pair usually gets bought somewhere else.
Collection calls reach nobody
The varifocals are glazed and finished, but the customer never picks up and your voicemail gets no reply. The glasses sit in the drawer for days and your workshop shelf fills up.
Contact lens customers drift online
You do the first fitting and a website takes the repeat order. Without a timely reminder about the next supply, you hand steady, predictable business to an online shop.
How you use SmartChat
Say the glasses are ready straight away
As soon as the workshop or the supplier is finished, the message goes out - read in minutes instead of sitting unheard on a voicemail. The glasses change hands sooner and your shelf stays clear.
Remind them about the eye test
When the last eye test was a long time ago, your shop gets in touch by itself - friendly, and with a couple of appointments to choose from. Customers come back to you before they start looking elsewhere.
Offer the next lens supply in time
Just before the monthly lenses run out, the reminder arrives in the chat with an easy way to order - and the repeat order stays with you rather than going to a website.
Show collections and seasonal offers
New sunglasses in spring, a second-pair offer in autumn: one message with a picture to your list, and your shop is on their minds again exactly when they are in the mood to buy.
Ready in 3 steps
- 1
Enter your website: SmartChat reads your site, learns your brands, your services and your style - and builds your landing page from it.
- 2
Sign customers up: a QR code on the counter and a link on the collection slip - each customer confirms it themselves by double opt-in, GDPR-compliant.
- 3
Stay in touch: ready-to-collect notices, reminders and news about new frames go out over WhatsApp - the AI writes the draft, you approve.
What you get
- Ready-to-collect messages instead of calls nobody answers
- Eye test reminders bring customers back into the shop
- Repeat lens orders stay with you
- 98% open rate for every new collection
- The AI builds your landing page, newsletters and follow-ups
- Double opt-in included, GDPR-compliant
Passende Funktionen
FAQs
How do I collect my customers' numbers?
Right there in the shop. A QR code on the counter or on the collection slip leads to the landing page SmartChat built from your website. Your customer signs themselves up and confirms by double opt-in.
Can I send pictures of frames as well?
Yes. Pictures are what make WhatsApp work: a new collection, a frame that would suit a particular customer, a look inside the shop. The AI suggests the wording, you pick the picture and approve it.
Is it worth it when people only buy every few years?
That is exactly when it pays off. What happens between two pairs decides where the next one is bought. Eye test reminders, lens supplies and seasonal offers keep your shop in their minds until that day comes.
What does SmartChat cost?
Plans start at 188 euros per month on the annual plan, and contacts are unlimited on every plan. Meta bills the messages directly through your own Meta account, with nothing added on top by SmartChat.
Do I need any technical knowledge to set it up?
No. You enter your website, the AI builds your landing page, newsletters and follow-ups from it, and in under 60 seconds you are ready to go. After that it is only ever: read it over, approve, done.
Start for free today
Enter your website - your WhatsApp marketing is live in under 60 seconds.
Start for free