Summer changes the way your customers behave. A lot of it happens on impulse: an ice cream because the sun came out, a day trip decided over breakfast, an offer that happens to land at exactly the right hour. At the same time, half your list is away somewhere and barely glancing at an inbox. If you want to get through in summer, you need a channel that is fast and reliable. That is what WhatsApp is.
Why summer is a WhatsApp season
In summer the weather usually decides the day. A message that gets read within minutes can fill a spur-of-the-moment promotion the same afternoon. WhatsApp messages reach open rates of 98%, while emails sit unnoticed in a holiday inbox. The phone is the one thing people carry everywhere, so that is exactly where you want to be at this time of year.
Seasonal promotions that pull in summer
You do not need a big campaign. You need promotions that match the easy pace of the season. These ideas work in almost any trade:
- Weather promotion: when it turns hot, a matching offer that goes out the same day.
- Summer specials: seasonal products, dishes or services that are only around right now.
- Holiday-season offer: something that fits the time of year, sent to every one of your contacts.
- Filling gaps at short notice: a free table, an open appointment slot, a last-minute promotion you want taken up.
- A thank you for the ones who stayed: a small gesture for everyone who is in town over the summer.
In summer the moment is everything. Send the right message at the right minute and you win. That is exactly what WhatsApp was built for.
Staying in touch while people are away
Plenty of businesses lose the thread in summer because their customers are travelling. In fact, this is exactly the moment to keep the connection warm. A friendly welcome-back message, a note about the change of season or a short preview of autumn keeps you fresh in their minds. That way you are not starting from scratch when the summer break is over.
With SmartChat you send your summer message to all your contacts at once. The {first name} placeholder makes every message personal, and the right photos and videos bring the summer mood straight into the chat. It all stays personal without you writing each chat by hand.
React on the day instead of planning for weeks
The biggest advantage in summer is speed. You do not have to plan weeks ahead. If the sun comes out, you can send a matching promotion the same morning. With SmartChat you reach every contact in a few minutes, exactly when the moment is right.
Getting the tone right
Your summer messages can sound light and friendly. Keep them short, keep them personal, and leave the sales pressure out of it. A warm invitation works better now than a flat offer. Then finish with something concrete: come by while the weather holds, grab your spot, pop in today.
Ready fast and on the right side of the law
To keep your summer promotions on the right side of the law, your contacts sign up through a GDPR-compliant double opt-in directly in WhatsApp. They have agreed to hear from you, and they are glad when you get in touch. The setup is self-service: ready in a few minutes, no technical knowledge needed, and it suits any trade.
The pricing is easy to work out: Starter at 299 euros, Basic at 499 euros and Pro at 999 euros per month. You pick whatever fits your summer trade.
Make the most of the spontaneity of the season and stay visible while your customers are away. Then summer stops being your quiet patch and turns into your opportunity.
Try it free and send your first summer promotion straight away.